When someone searches on “plastic surgeons near me” or the term “plastic surgeon” and the name of their town or city, search engines return local results—and, when a practice wants to rank at the top of that list, they need to effectively use local SEO strategies and tactics.

Local SEO starts with the same foundation as organic plastic surgery SEO, but enhances the practice’s online presence in additional ways. This can include Google Maps, business citations, and other “local signal” opportunities. If you’d like to know more about the differences, and how powerful local SEO can be for your practice, we’d be glad to chat with you.

SEO (whether organic or local) is a long-term strategy. That said, within three or four months, you may see initial results from your local SEO campaign as we build your Google profile and address existing problems. After that, a sustained local SEO campaign will make your plastic surgery practice increasingly more visible. Steady growth and improved online positioning will come from the ongoing creation of relevant, high-quality content and campaign adjustments.

Our focus will evolve over time. At first, we’ll take care of the setup tasks and build your local SEO campaign. We’ll then monitor campaign performance and, from that, determine what tactics are most needed to improve your rankings and online visibility. This can include a unique mixture of keyword research, content creation, relevant link building, and technical on-site optimization. 

Each month, your reports will clearly show what tactics we used in the previous month and what results we’re getting for your plastic surgery practice. Plus, your project manager is always available to answer your questions.

The plastic surgery industry is quite competitive (we don’t have to tell you that!), with forecasts showing that it may well get even more so. That’s one reason why plastic surgeon SEO, overall, is a good investment. Plus, most consumers go online to find service providers. Add those two pieces of information together and the need for SEO for plastic surgeons becomes clear. Finally, because prospects appreciate finding quality professionals in their immediate geographic area, the need for local SEO can be crucial.

Quality content is vital for all types of companies that rely upon local clients. This content needs to be useful, providing information that helps prospects understand the services you provide. In other words, it’s not enough to load up your blog with words that don’t provide value. Instead, the content you provide should meet the needs of readers, helping them to solve their problems.

At DAGMAR, we focus on topics that interest your audience and help to position you as an authority in your geographical area. This kind of content gets rewarded by Google through good rankings while also engaging your prospects—making it a win/win. Our content creation strategy is designed to put you ahead of your competition, and the content written can include long-form blog posts, web pages, helpful guides, and more.

Search engine algorithms need to rank your website, based on signals received, and these signals include links coming from relevant, authoritative sites to yours. These are called inbound links. As an example of a quality inbound link, if a trusted organization of plastic surgeons links to your practice’s website, this helps to demonstrate that you have a legitimate business—and that can carry local SEO weight. 

On the surface, getting these inbound links may sound simple. Getting the right ones, though, can take a surprising amount of time, so you may see several link building hours listed on your monthly reports. This is a tactic that takes time, but it’s worthwhile, helping to improve rankings.

Having your practice accurately and consistently listed on websites, in local business directories, social media platforms and more can serve as a key building block of effective local SEO. Google rewards these listings, also known as “citations,” because they like how you help prospects find the local businesses they need. At DAGMAR, we ensure that your practice consistently has your name, address, and phone number (NAP) listed in places that matter—which is just one more way to maximize your online marketing for plastic surgery.