• Social media marketing for plastic surgeons can be highly effective with the right strategy, talented ad creation, and an experienced marketing team. It’s also a cost-effective option. Many plastic surgery practices don’t have big advertising budgets. But social media advertising is an affordable solution that helps level the playing field among small, medium, and large cosmetic surgery clinics. Advertising on social media helps spread the word about your practice, enticing offerings, and events, including: New product launches
• Promotional events
• Informational videos
• Limited time offers
• Links to quality content on your website.

Paid social media advertising on platforms like Facebook, Twitter, Instagram, and YouTube help drive traffic, acquire leads, and attract new patients for plastic surgeons. A recent study revealed that 41% of the people surveyed claimed that social media influences their choice of medical facility, hospital, or physician.

Social media advertising typically focuses on paid ad campaigns on various platforms. These marketing agencies must identify their clients’ target audiences and analyze data to help determine consumer behavior in those groups. Ad design and creation, testing, results tracking, and ad campaign modifications are some other included services. Social media management generally refers to helping businesses market their products and services with social media posts and content. They oversee their clients’ social media accounts, create content, respond to comments and posts, and measure engagement. The overall purpose of plastic surgery social media advertising services is to expand brand awareness, connect with potential patients, and encourage them to take some type of action, like clicking on a website link or contacting your practice.

The Ads Manager tool lets you design, run, and manage business ads on Instagram, Messenger, and Facebook. But you’ll need to supply the research and creative input on your own through what’s called guided creation for novices. More experienced users apply the quick creation process.

The tool lets you perform a range of functions, from uploading your content and writing copy to reviewing performance metrics. You may preview ads, make revisions, pause ad campaigns, and duplicate the ads you’re happy with for reuse. The program also supports budgeting, identifying target audiences, setting up creative input, and various other actions.

While the Ads Manager is a helpful tool for some small businesses, the smarter option is to allow experts like our Facebook ads specialists to create a campaign that highlights the specific aspects of cosmetic surgery and its benefits. That way, you reap the benefits of professional quality ad campaigns. You also free up critical time to concentrate on your practice, rather than spending many frustrating hours learning about marketing and trying to develop and run an effective ad campaign. As these services are best performed by a skilled and experienced marketing team that includes data analysts, talented creatives, and savvy social media experts.

Our professionals carry out essential research on your competitors and on the buyer persona for the audience that is most likely to use your services. With this valuable information, we help you design, create, and manage personalized ad campaigns that boost conversion rates. Meanwhile, you’re free to provide more services to your growing patient base.

The Facebook Ads Help Center explains advertising costs.

However, the bottom line is that you can spend as little or as much as you want. That’s part of the beauty of social media advertising – you set the budget. Facebook ad fees are determined by either the gross amount or on a cost-by-result basis. The system also lets you adjust your budget limits along the way.

Instagram offers several types of advertising:

• Single images
• Three- to 60-second videos
• Stories for mobile devices
• Carousel ads with two to 10 cards
• Collections with videos and product cataglos that allow in-app purchases
• Instagram shopping
• Post promotion that turns your Instagram post into an ad for mobile
• Instagram Explore, which boosts ads/accounts for users looking for what you offer
• IGTV, mid-roll Instagram TV broadcast ads that can be skipped after a few seconds

With the exception of Promote ads, Facebook Ads Manager is the tool used to set up and manage Instagram ads.

Like Facebook, Instagram allows you to set an advertising budget to control your ad spend. Ad pricing is impacted by things like where the ads appear, and the type of format used.

YouTube supports both non-video and video advertising. There are five formats:

• Non-video display ads positioned above the recommended videos list
• Non-video banner ads that overlay the bottom of videos as they run
• TrueView skippable video ads that appear at the start of a video—you only pay if the viewer clicks the link or lets the ad play for at least 30 seconds
• Non-skippable video ads at least 10 minutes long that play at the beginning or middle of the YouTube video
• Non-skippable Bumper ads of no more than six seconds that play at the end of YouTube videos
• Pop-up cards featured in the corners of video that the viewer can expand by clicking on the ad

YouTube is an extremely popular platform with a massive user base, second only to Google search. Business owners with the necessary audio/visual skills and know-how or the services of a capable marketing firm can benefit from establishing and maintaining a YouTube channel. Note that video is another area where plastic surgery advertising shines. Before-and-after videos, patient testimonials, informational videos, and even clips of various cosmetic procedures are highly effective ways to attract viewers who are interested in learning more about how cosmetic surgery may benefit them. Strategic ad placement can drive engaged and invested viewers to your channel, your website, and your practice.

Twitter ads for service businesses like plastic surgery include promoted tweets and traditional ad creation. Those with a strict ad budget may benefit from the flat fee pricing structure of Promote mode. However, it’s not a flexible option, but an automated set-it-and-forget-it format.

In contrast, Twitter Ads offer flexibility, more creative input, and other helpful marketing features. But they need ongoing input and oversight. Ad campaign strategies include general marketing, brand awareness reach, follower build, engagement goals, website traffic improvement, app user growth, and other goals.

Twitter offers tips, guidance, and suggestions to help make their ads as effective as possible. Yet, it takes a familiarity with Twitter to understand how everything works and what’s required to develop a focused ad campaign tailored to your plastic surgery practice.

Twitter ad campaigns start with budgeting and calendaring tasks and goals. Businesses set their own spend restrictions. You choose from either daily maximum spends or an overall advertising budget. With daily ad spending restrictions, once the max is reached, your ads pause for the rest of the day. However, Twitter lets you set a staggered pace if you prefer. That way, your ads run periodically throughout each day. Alternatively, you can set the program to simply run until the daily max is met, then stop for the balance of the day.

The advertising options on Pinterest are similar to those on Twitter. You may promote one or more of your Pins for basic, no frills advertising at a minimal cost. Or, use the Pinterest Ads Manager for a more advanced campaign with various features to manage budgeting, ad creatives, keywords, demographics, and additional criteria.

Because Pinterest is a visual medium, it’s an excellent resource for plastic surgery advertising. Images and photos of procedures, results, your facility, your staff, and other engaging visual content can help with brand awareness and customer acquisition. So, Pinterest is a likely choice for plastic surgery social media advertising.

Pricing on Pinterest is determined by bid minimums and the types of ad models chosen. Those options include promoted videos, cost-per-impression, and cost-per-click, among other offerings. But like other social media platforms, Pinterest gives you the power to set a maximum ceiling to control your advertising expenditures.

Pinterest supports custom bids and automatic bids. You set the custom bids with your max amounts, making changes as required. Pinterest manages the automatic bids, which fluctuate throughout the day. You can learn more about this process with Pinterest.

Plastic surgery social media marketing solutions are tailored to individual practices, service areas, demographics, and other criteria. No marketing firm should choose social media platforms for their client before discussing their needs and completing preliminary research to determine what best suits the individual client, their goals, needs, and brand.

Successful marketing firms have many satisfied clients who are happy to recommend their marketing agency. Refusal to provide references is a red flag. Look elsewhere.

Any firm offering social media marketing for plastic surgeons should be able to describe how they measure improvement and success. Identifying failed or ineffective ad campaigns is part of the process, as well. Determining your expectations and goals at the outset is key to developing a comprehensive system of measurement that works for your company.

Frequent, periodic reporting can be a sign of a competent agency that’s confident in their services and projected outcomes. You should expect feedback, metrics, progress reports, and transparency from any plastic surgery marketing firm you do business with. Ask if the agency provides thorough reporting with itemized spending and individual campaign performance metrics.

Beware of long-term agreements that lock you in despite performance or customer satisfaction. Opting for a month-to-month arrangement can help ensure that your advertising firm delivers for you every month.

Explore hourly rates vs ad spend percentages and flat fees. Ask about retainers, potential monthly cost variations, and any unusual “add-ons” that aren’t part of the general fees. For example, some agencies may charge extra for ad revisions and content editing. Expect upfront, clear details of costs, potential markups, set-up fees and other incidental costs.