For our purposes, most everything on your website is “content”: words, video, images, and more. Content for your plastic surgery practice should be used to provide readers with information about your practice, its physicians and staff, your areas of focus, such as cosmetic surgery, and more. Content can include blog posts about plastic surgery trends, an FAQ page, a web page that describes the benefits of surgery, a video that details the differences between some surgeries, and more.

Search-engine optimized (SEO) content has been written with SEO in mind. This means including keywords your plastic surgery practice needs to rank for, making sure content is the right length (often 1,500 words or more), and that the page where the content lives is technically optimized for fast loading times and a great user experience. Writing with SEO in mind is important because it can help your website rank higher than your competitors’ sites for relevant search terms.

Writing for SEO may sound simple, but it’s more than just including keywords. Search engines also reward content that’s well-written and highly relevant to your target audience.  We produce content that is optimized for both search engines and readers.

The first few weeks of our SEO work for you are spent on technical reviews of your site to find opportunities for improvement, digging into your competitors’ online marketing, keyword research, and other optimization tasks. Once everything is in order on your site, we turn our time and attention to content, which is a powerful engine for consistently improving your website’s ranking on search engines. Technical SEO and ongoing content development are an unbeatable combination.

Content marketing is an umbrella term that includes both the production of content and then the strategic plans to promote and share that content with audiences. Since content is a free resource, many people view content marketing as a way to build relationships with people. You offer free content to them in order to build your reputation and establish a relationship.

SEO is all about what the search engines use to rank websites in their results pages. In recent years, it has become clear that search engines such as Google rank content with high word counts higher. Long-form content offers more value to the audience and positions you as an expert in your field. It also keeps people on your page longer, which increases your time-on-page (another important SEO metric).

We recommend long-form content to most of our clients. Having in-depth content on your site not only keeps readers informed and inspires them to engage with you; it also contributes to having a deep collection of content on your site that helps your website rise in rankings.

We write a wide range of content types for plastic surgeons. This can include content for your website, landing pages, blog, ads (PPC, social, and display), customer emails, and much more.

Some SEO companies focus only on optimizing content. At Dagmar, we’re not only experts at creating content that’s well-optimized; we also have a team of talented, creative writers who create the type of engaging, relevant content that delivers the best ranking results to your plastic surgery practice. We follow the search engines’ most up to date requirements while still creating interesting, readable content that helps build trust and your brand.

For content marketing, we’re a marketing-first company. That means we put solid marketing fundamentals behind planning your content marketing strategy so that you reach the audiences that can grow your practice.