How Casas Aesthetics Boosted Its Organic Traffic by Over 42% in Less Than Six Months
Overview
Casas Aesthetic Plastic Surgery is a Chicago-based cosmetic plastic surgery practice that provides surgical and non-surgical solutions to its patient’s aesthetic “problems.” Dr. Casas was used to delivering exceptional results, but when she noticed a decline in her visibility in search engines, she began to search for them.
Here’s how Dagmar Marketing helped her rebuild her online web presence.
Results
60%
Increase in website clicks from Google search
2,928%
Increase in Google My Business (GMB) profile traffic
51%
Increase in new users
42%
Increase in organic traffic
Organic Keywords
Organic Traffic
Target Demographics
Women
Women (ages 30-65) looking to enhance their appearance
Chicago
Residents in Chicago and surrounding areas
Our Approach
At Casas Aesthetic Plastic Surgery, breast augmentation, labiaplasty, and cellulite treatments are the trilogy of cosmetic procedures that help boost the practice’s bottom line. So we performed a comprehensive site audit to identify what could be causing these pages to underperform in search engines.
Based on our findings, we reconstructed Dr. Casas’ strategy by giving the SEO makeover it needed to restore its visibility in Google.
Optimized webpages with keywords for breast augmentation, labiaplasty, and cellulite treatment
Enhanced the navigation experience on mobile devices for a seamless user experience
Implemented an effective internal link-building strategy to build page authority
Expanded webpages with FAQ that answer common questions and engage users at different stages of the buyer’s journey
Diversified content by including before and after visuals, videos, anchor text, and more
Added more call-to-actions throughout the main procedure pages to boost form conversion rates
Milestones
+550
Clicks from Google search (In 3 months)
18%
Ranking keywords in the top 3 search results (In 6 months)
16.4%
Increase in organic page views (In 6 months)
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