When someone searches on a keyword like “lawyers near me” or “law firm” plus the name of their city, search engines return search results that show firms that are closely located by the searcher’s location. The results that the searchers see get to these prominent positions through the use of local SEO.

Local attorney SEO campaigns include strategies and tactics that provide search engines with the information they need to rank the law firms in the geographical area. The foundation of local SEO is the same as organic (“regular”) SEO, although local SEO involves additional targeted ways to optimize your firm’s online presence. These include business citations, Google Maps, and a presence in other places online to send out local signals. We’d be happy to talk to you about the specifics of local SEO for law firms.

Local SEO for lawyers, just like with organic SEO, is a long-term strategy. Initial results may be seen in three or four months as existing issues are addressed and your law firm’s local profile is built on Google. After that, a sustained effort is required to make your firm more visible to clients than your competitors. This involved creating relevant, high-quality content, making ongoing campaign adjustments, and more. The results? Steady (not quick) improvement of your online position.

Early on, we will focus on initial setup tasks and building campaigns. After that, we are devoted to keyword research, technical website optimization, link building with relevant third parties, and content development. More specifically, each month we’ll focus on tactics that our performance monitoring indicates will help your specific site and campaign.

Your monthly reports will clearly show what work was performed in the prior month to maximize campaign results. Plus, your project manager will be available to answer any questions you may have.

The legal industry is a competitive one and, in today’s times, people head online to get the services they need. So appearing near or at the top of search results when people in your geographic area need legal help (sometimes, urgently so) positions your firm to be the one potential clients see when they need advice and representation.

Feel free to get in touch with us to learn more about how local SEO can effectively position you against even your largest competitors.

Content is important for any company that relies upon local customers, including law firms. Simply creating content isn’t enough, though. What’s needed is content that specifically targets potential clients and helps them to understand what steps to take to solve their problems, and shares the value you offer. (In other words, just putting words on a blog isn’t the answer.)

We create the kind of content that Google rewards with good rankings, with topics that engage potential clients—the type that positions your law firm as a local authority on legal issues that matter. Each month, we add quality content to your site, from web pages to long-form blog posts and more, with each piece playing a role in putting you ahead of your competition.

Search engines use certain signals to determine how to rank websites, including that of your law firm. One key signal: links that come from authoritative, relevant sites to your site (known as inbound links). For example, if a trusted legal organization links to your site, this indicates to search engines that you’re a legitimate firm, which can help with local SEO results.

The link building process, when described, sounds simple. Getting an authoritative, relevant inbound to your site, though, can take a surprising number of hours. So, when looking at a monthly local SEO report, you may see several hours being spent on this particular tactic. We devote the time to link building because it’s worth the investment, helping to improve rankings.

Another foundational building block of effective local SEO: accurate and consistent business listings online. When your law firm is listed in a local business directory, social media platform, or a website, it’s being “cited” there—thus, the term of “citation.” Google rewards relevant citations, which are really efforts to connect with local clients. As part of our local SEO for lawyers, we ensure that your NAP (name, address, and phone) is consistent throughout, listed in the places that matter.