Search engine optimization (SEO) is the undisputed champ when it comes to making your personal injury law firm more visible online to prospective clients. More people go online to find personal injury attorneys, so even if you’re being outspent on channels such as TV and outdoor boards, SEO can make you as competitive as any firm in your market.

Two of the most important differences between us and most other SEO agencies are our transparency and our contracts.

We don’t have long-term contracts that lock you in for six months or a year. Although long-term contracts would be better for our balance sheet, it’s not what’s best for our clients. We work with you on a month-to-month contract that you can end with 30 days’ notice. That keeps us accountable for the results we get on your behalf, month after month.

We also provide thorough reporting every month. Our reports are detailed, but those details are delivered in language that’s easy to understand. We never obscure your campaign results behind industry jargon or meaningless terms. And, if you ever need additional information or explanations, your dedicated account manager will be glad to speak with you.

Why else should you let Dagmar manage your marketing and budget? We specialize in SEO for personal injury attorneys. We know from experience how to plan and execute robust SEO strategies  that help you rise in the rankings and reach high-value prospects. Another specialty of ours is local SEO, which is a digital marketing discipline that closely targets prospective clients in your geographic area.

We use a team approach for the most effective management of our clients’ accounts. Day to day, you will have a dedicated account manager as your main point of contact. Our account managers have backgrounds in SEO and PPC, and work with the SEO and PPC technicians who are also on your team.

Your account manager will share monthly reporting with you so that you know just where your budget is going and how well your campaigns are performing.

The timeframe for seeing positive results from your campaigns depends on several factors. For SEO, the state of your personal injury law firm’s website is a significant factor. The fewer updates needed to fully optimize your site, the sooner your will see results. The state of your current SEO matters as well—if you have relatively good rankings when we come on board, positive results should be evident in fairly short order. In any case, keep in mind that personal injury attorney SEO is a long-term strategy that builds higher rankings over time.

Positive results can be gained much faster with personal injury PPC. Technical PPC is straightforward: Goals and budget are defined, ads and landing pages are created, and performance is measured and adjusted. The magic—and how exceptional results are achieved— is in the strategy, which includes in-depth research and smart planning that positions you for the greatest competitiveness in your marketplace.

The short answer is yes, but here’s the right question to consider: “What will it cost for me to do personal injury law firm marketing myself?”

There’s no shortage of online tools and guides for doing your own SEO, so it is possible. What you’ll need to assess is how much time you’ll have to set up your SEO campaigns properly from the beginning, and how much time you can devote each week to monitoring, analyzing, and adjusting your campaigns. If you’re unable to frequently check in to see how your campaigns are performing, you may be missing opportunities that can increase your client base.

We know that not every personal injury attorney wants to invest in an agency for marketing services, but we’ll be glad to talk through your needs and answer your questions in a free consultation. We can provide a cost range for our services and help you determine if we’re a good fit for your needs.

Think of content as the fuel that drives your SEO engine. As your SEO campaigns mature, less time is needed for on-site technical optimization, so we increase our focus on creating and marketing content. Personal injury law firms that have robust, relevant, and high-quality content will see their sites rank higher than the sites of their competitors. For the very best results, you need to publish content every month, preferably in long-form blog posts and guides. Fresh, well-written content is absolutely key to your online success.