Content is how your business communicates. When it comes to the website for your pest control company, content includes everything on your site, from images and information about your services, to web pages and blog posts that relate to your industry. It also includes infographics to accent your text content and videos, which can help customers better understand your solutions to their pest control problems.

Talking about content in a digital marketing context typically refers to the writing that we do for web pages, from landing page information to blogs for your website and articles written for third-party sites that link back to your business. We also offer special projects such as in-depth guides to educate consumers about specific products or services, especially helpful for people considering different methods for pest control.

Seach engine optimized content gains the attention of web crawlers from search engines like Googleand Bing. When you have content that appeals to the bots, your site ranks higher on the search results. Considering that most buyers select from the first page of search results, great content is vital for your visibility and success. We use keyword research and an understanding of the online behavior of your target pest control customer to craft SEO content. We’ll incorporate keywords in the right places and links to position you as a reliable, trusted source of information.

SEO content isn’t just about using the right words and forgetting about the experience of the reader, however, nor is it links to reputable sites just for the connections. These practices aren’t just ineffective (and easily spotted by search engines), but they can actually harm your rankings. Search engines may penalize websites that try to cheat their systems by keyword stuffing and other corner-cutting by dropping their ranking – and keeping it there.

We start our digital marketing strategy with a technical review of your existing website, which allows us to find opportunities to improve your onsite SEO. We also take a look at your competition, from their services to their online presence and their social media interactions. We include keyword research and on-site optimization tasks to set up a more relevant pest control company website.

Once we’ve updated your site, we continue to monitor your site, adding fresh content on a regular schedule to improve your search engine ranking organically. With the new content, we target new search terms to broaden your reach. SEO marketing targets competitive search terms and uses these to promote new services and products or to promote seasonal deals and promotions relevant to your client base. Plus, our professionally written content presents your pest control company and your techs as reliable and trustworthy experts in the field.

Although the digital marketing industry hasn’t fully agreed on a definition, it’s generally accepted that content marketing is the umbrella term for all things content: creating it, optimizing it, and sharing it. The goal of content marketing is to inspire and build engagement with your company by providing useful information to readers. All aspects of content marketing can be tied to SEO, from the strategic use of keywords yielded by research, to monitoring and tracking its engagement performance. Consider content marketing as another essential tool in your marketing toolkit.

Years ago, it was enough to simply publish the occasional blog post, regardless of its length. Now, companies are much more savvy about digital marketing and search engines much more sophisticated in how they assess and rank websites. One of the more important ranking factors today is longer, more in-depth, more relevant content for your audiences. Long-form content should be a minimum of about 1,500 words, but longer is better: Even 3,000 or 5,000 words may be needed to rank well if you’re in a particularly competitive marketplace, which pest control certainly is.

There’s still a place for shorter content, such as an announcement about employee achievement, company awards, and events, but for content that’s part of a comprehensive strategy, long-form is best.

The content strategy we develop for you will determine the type of content that is most likely to help your pest control company rise in the rankings and get your phone ringing. The types of content your customized SEO strategy will include are blog posts, web pages, and in-depth guides.

Our expert writers, who have years of experience writing for pest control companies, can also create emails, articles for third-party websites, ads and landing pages for PPC campaigns, and much more.

We have a savvy team of writers who can help with many different goals for your business, including:

• Creating well-written content that grabs your readers’ interest and helps them learn more about your business, including why you’re the best choice to solve their problems.
• Naturally incorporating the signals that search engines use to determine how relevant your content is to your users’ search intent
• Using easy-to-understand language that incorporates both of these strategies and produces actionable content

The best SEO content strikes a balance between what’s appealing to search engines, within their rules, and producing content that’s useful for your readers. We consider this both an art and a science, and, with our wealth of experience and deep understanding of digital marketing, our writing team is adept at crafting that perfect balance. We have deep experience in traditional advertising and marketing, digital marketing, and everything you need for the right digital marketing strategy for your pest control business.