Not quite. Local SEO for HVAC companies involves increasing their online presence and visibility in their respective geographic regions. Yes, local SEO for HVAC companies is built on the same foundation as organic SEO, but local SEO also includes ranking elements, which is the primary difference between the two.
Most customers searching for an HVAC company are typically dealing with a home emergency. By optimizing your online presence with a Google My Business profile, accurate business data (citations), and customer reviews, you increase your company’s visibility and the chances that your company shows up in your audience’s search results at the right time and before they find your competitors.

Local SEO for HVAC companies is a specialized, industry-specific strategy that requires a unique strategy and practices which differ from other types of companies and industries. Many SEO companies handle SEO for specific industries and niches, but few specialize in HVAC SEO. However, DAGMAR Marketing does. We’ve helped many HVAC businesses not only develop a top-performing local SEO strategy but also help them drive new, qualified leads. In fact, we were even recognized by Search Engine Land with an award for Best Local SEO Initiative in its international digital marketing competition.

Here are some things to be on the lookout for when choosing the best local SEO company for your HVAC company’s needs: 

• Case studies and references: Be on the lookout for specific HVAC company case studies. Don’t be afraid to ask SEO companies if they have worked with HVAC companies before and about the results. If they have, ask them for references from previous clients.
• Transparency: A reputable SEO agency will prioritize providing regular, detailed, and transparent reporting that shows and explains how your budget was allocated over the course of your campaign as well as overall performance.
• Honesty: No reputable local SEO service provider can guarantee results. If they do, this should be a red flag. Remember, a successful HVAC SEO strategy is built over time and doesn’t happen overnight.

It depends. Organic SEO strategies typically begin to yield results and improvements in your local visibility within the first three months of launching an HVAC local SEO campaign. Sometimes making simple adjustments such as establishing your HVAC company’s local profile on Google, and correcting any existing issues with NAPS is enough to provide results. However, making improvements to your campaigns over time, such as linking to authoritative third-party sites, and creating high-quality content will have a more long-term impact.

We specialize in HVAC local SEO and have years of experience working with HVAC companies. Depending on where your HVAC company is located, you may experience peak seasons. We know what works and what doesn’t, and we use your budget accordingly. Here is what HVAC local SEO clients can expect to receive: 

• A customized strategy that we monitor and adjust accordingly to meet your business’ needs and responses in today’s constantly-changing marketplace.
• Detailed yet easy-to-understand monthly reporting that clearly shows you the performance of your campaign and what portion of your budget was spent and where.
• A dedicated project manager to contact with questions.
• High-quality content that builds an authoritative online presence for your HVAC company.

Not just more leads but better-qualified leads to help your business reach its goals.

We’re hands-on every month, providing you the level of service you need to increase your online visibility with your local audience. Each month, you can expect to see a blend of the following services:

• Keyword research to gain insights into who is looking for HVAC companies in your local area.
• Behind-the-scenes technical SEO optimization tactics to ensure search engines “see” the local signals that influence your rankings.
• A link-building strategy that involves identifying other authoritative websites that are relevant to your business and linking to them.
• Content development, which can include blog posts, additional web pages, how-to guides, and checklists that not only appeal to your target audience but that also improve your search rankings.

Above all, we work with you closely to ensure that you fully understand how we help you each month. You’ll receive easy-to-understand reports that explain how we used your budget as well as a month-over-month review of how your HVAC local SEO campaigns are performing. Our experienced and knowledgeable project managers are available anytime to walk you through your reports and to answer questions.

We customize our HVAC local SEO services to fit your business’ specific needs and goals. Since every business is different in its own way, we price our services accordingly. Read our pricing information to learn more about how we estimate our services and for a general idea of what our HVAC local SEO services cost.

When your business’ name, address and phone number (NAP) is referenced online, this is known as a “citation”. Unlike what you might receive from a police officer for speeding, citations are a good thing in the world of digital marketing. Citations are essential for any local SEO campaign because they help lead prospective customers and audiences to your local HVAC company. When your NAP information is verified, Google then sees your company’s information is accurate and trustworthy enough to list your company in Google Maps.

White hat SEO focuses on natural SEO tactics, such as creating content and increasing your website’s speed and load time. Black hat SEO focuses on leveraging search engine algorithms, which can involve extensive link-building schemes, machine-generated content, and fake authority signals.

In short, white hat tactics are often sustainable and require long-term work to boost rankings whereas black hat tactics focus on “quick wins” that rarely last. At DAGMAR, we focus solely on white hat tactics, ensuring that clients have a well-developed SEO strategy that drives growth over the long term.

Yes, link building carries a lot of SEO weight. This means that having outbound links to reputable, authoritative third-party sites that your company is affiliated with can help boost your rankings. However, a solid link-building strategy to boost your HVAC local SEO requires time-consuming and in-depth work. Many HVAC companies spend a fair portion of their monthly budgets on link-building strategies.

Content plays a crucial role in both local and organic SEO. However, the content that performs best is well written, highly relevant, and provides value to readers. Google rewards quality content. So, the more quality content you have, the better your HVAC local SEO results will be.

At DAGMAR, we regularly produce high-quality, long-form content that includes blog posts, how-to guides, checklists, and web pages centered around relevant topics and information to your HVAC company and your audiences. Not only does this help attract prospective local customers, but it also positions you as an authority in your industry.

In addition to link building, content development also uses a fair share of your monthly SEO budget.