The term “content” includes almost everything that you have on your HVAC company’s website. From how-to videos on adjusting a smart thermostat and photos of your technicians on your About page, to the words on blog posts and service pages, the content on your HVAC website should be strategically designed to attract customers to your products and services.

At Dagmar Marketing, we develop a content strategy and begin creating content for your company as soon as we start working with you. While some other SEO providers put content development farther down their to-do lists, we put it at the top. Why? Because over time, content creation drives great rankings, and the sooner we start building your content foundation, the better.

Search engine optimized content is all about providing the signals that search engines use to rank websites on their search results pages. When content has been optimized to satisfy Google’s preferences for relevant, well-written content that includes the right keywords and that’s useful to readers, Google ranks that content higher. Since a majority of searchers ultimately buy or otherwise engage with a company that they encountered on the first page of results, it’s clear why having optimized content on your heating and air conditioning company’s website is so important to your online success.

While we’re completing our initial technical work on your website—which includes identifying opportunities to improve your onsite SEO, analyzing your competition, and in-depth keyword research—we also focus attention on your content strategy. While other HVAC SEO providers may not begin to work on content until several weeks or even months, we start as soon as possible. As time goes on a fewer technical adjustments are needed on your site, rankings depend more heavily on your content. By beginning our content work at the outset, you have a head start on gaining a more robust and higher-performing website.

Each month, we continue to plan, create, and analyze your content. Google looks for fresh, relevant content (and a lot of it), so we almost always recommend long-form content to help you compete in your marketplace.

Content marketing is a wider landscape than content writing. Simply put, content writing means creating great copy for various forms of marketing efforts. On the other hand, marketing for HVAC businesses involves strategizing how to leverage powerful content across your website, social media platforms and other digital real estate. Further, you need a content marketing agency that has experience building relationships with HVAC audiences through educational, engaging content.

Content length wasn’t much of a ranking factor when SEO was in its early years. It’s a very different story today, however, because Google rewards websites that have higher word counts on their web pages and blog posts with better rankings. Currently, we advise our clients to have a minimum of 1,500 words in their typical blog post, for example, but often recommend 3,000 words or even more.

Keep in mind that word count alone is not enough to accomplish great rankings: That content must also be deemed useful to your readers, well-written, and properly optimized. While there is still a role for shorter content, such as announcing an important company achievement or a change in your services, content that’s intended to help your website be seen before your competitors’ websites are seen performs best when word counts are high.

The content we create on your behalf can take several forms, but all of it is intended to help you compete in your marketplace. Your HVAC company may not need a wide range of content types—the ones we recommend and will develop are those that we know from experience will perform best. We’ll create a customized SEO content strategy that may include adding to or expanding your current service pages; long-form blog posts that educate your audience and help establish your authority; in-depth guides, and more.

Our experienced team of writers have backgrounds that include everything from digital marketing to traditional advertising. We know how to:

Produce engaging content that helps readers learn more about your HVAC business and how you can uniquely solve their problems.

Naturally use the keywords that help you rank higher in search engine results and satisfy user intent at the same time.

Write clearly, using language that’s easy for your audience to understand without oversimplifying.