Not exactly. Although dental local SEO is built on the same foundation as organic SEO, dental local SEO targets the geographic region of the dental practice. Also, dental local SEO’s primary difference is their ranking elements.

When customers search for a dentist, they are usually looking for someone in their area to serve an immediate need. By optimizing your online presence with a Google My Business profile, accurate business data (citations), and customer reviews, you’re increasing the likelihood that your dental practice will appear early in their search results.

Most SEO companies handle industry-specific SEO strategies, so you may have to really research to find agencies that specialize in dental marketing services.

At DAGMAR Marketing, we’ve worked with our healthcare clients to develop new SEO strategies that have helped drive new and qualified leads. In fact, we were even recognized by Search Engine Land with an award for Best Local SEO Initiative in its international digital marketing competition

Here are some things to be on the lookout for when choosing the best dental local SEO company for your needs: 

• Case studies and references: Be sure to ask for case studies specific to dental practices, along with what other dental marketing services they provide and the results they have seen for other dental practices.
• Transparency: A reputable SEO agency will prioritize providing regular, detailed, and transparent reporting that shows and explains how your budget was allocated over the course of your campaign as well as overall performance.
• Honesty: Good dental local SEO services providers put everything on the table for you. If your campaign isn’t performing well or below expectations, the agency should be upfront and transparent about it and have a solution prepared on how they plan to adjust.

This usually depends on the strategy. You should start to see results for your dental local SEO campaign within three months of launch. If not, sometimes making simple adjustments to your dental practice profile and website tweaks can do wonders for a campaign. Constant monitoring of your campaign and updating high-quality content will also have a long-term impact.

We specialize in local SEO and have years of experience working with companies and organizations whose success depends upon connecting to a local audience. Here is what our clients can expect to receive: 

• A customized strategy that we monitor and adjust accordingly to meet your business’ needs and responses in today’s constantly-changing marketplace.
• Detailed yet easy-to-understand monthly reporting that clearly shows you the performance of your campaign and what portion of your budget was spent and where.
• A dedicated project manager to contact with questions.
• Top-performing content that builds an authoritative online presence for your dental practice.
• Drive better-qualified leads to the door of your dental practice.

Each month, you can expect to see a blend of the following services:

• Keyword research to gain insights into who is looking for a dentist in your local area.
• Behind-the-scenes technical SEO optimization tactics to ensure search engines “see” the local signals that influence your rankings.
• A strategy that involves identifying other authoritative websites that are relevant to your practice and linking to them.
• Content development, which can include blog posts and additional web pages specific to your dental services, or teeth care best practice guides that not only appeal to your target audience but also improve your search rankings as well.

Above all, we work with you closely to provide easy-to-understand reports, explain how we used your budget, and walk through a month-over-month review of how your dental local SEO campaigns are performing. Our experienced and knowledgeable project managers are available anytime to answer questions.

We customize our dental local SEO services to fit your business’ specific needs and goals, and tailor pricing accordingly. Read our pricing information to learn more about how we estimate our services and for a general idea of what our dental local SEO services cost.

In the world of digital marketing, citations are a good thing. This is when your business’ name, address and/or phone number (NAP) is referenced online. Citations help lead prospective customers and audiences to your local dental practice. Verifying your NAP information tells Google that your dental practice’s information is correct and reliable.

White hat SEO focuses on natural SEO tactics, such as creating content and increasing your website’s speed and load time. White hat SEO is all the long-term tactics a company needs to keep up with in order to boost rankings. These include things like content creation and website maintenance.

On the other hand, black hat SEO focuses on leveraging search engine algorithms, which can involve extensive link-building schemes, machine-generated content, and fake authority signals.

Black hat SEO is the “quick win” solution like leveraging search engine algorithms that rarely last. 

At DAGMAR, we focus solely on white hat tactics, ensuring that clients have a well-developed SEO strategy that drives growth over the long term.

Using link building strategies can help boost your dental practice’s rankings. Although this tactic requires a significant portion of your budget, it’s an important aspect of your dental local SEO strategy.

Not only is content vital to the success of dental local SEO, it should be well written, relevant, and valuable to the reader in order to rank highly on Google. It’s not just quality content that performs well, however; quantity also matters—the more high-quality content you have, the better your results will be.

At DAGMAR, we focus on producing high-quality, long-form content that includes blog posts, how-to guides, checklists, and web pages centered around relevant topics and information to your dental practice and what your audience actually wants to read. Content development also requires a significant portion of your monthly budget.