Pay-per-click (PPC) is a form of paid search digital marketing that only charges you when users click on your ad. This is a great way to attract consumers to your dental practice and get them to click through to your website. The most common PPC platforms for dentists are Google, Bing, Youtube, Pinterest, Facebook, and Twitter.

Dental PPC can deliver a number of benefits to your dental practice, which include:

• Brand awareness: Dental PPC exposes your dental practice to consumers who may not have found you organically. Even if they don’t follow your call-to-action or click on your ad, they will still see you, which builds brand recognition. By simply having your ad on the page, you are putting your dental practice in the customer’s sight. 
• Accessibility: Dental PPC campaigns allow for any dental practice to increase online presence. Setting up Google Ads for your dental practice is affordable and it positions you right next to some of the bigger practices in the industry.
• Targeting qualified leads: One of the most beneficial aspects of dental PPC is the ability to create a specific target audience for your practice. You can dial in on your audience demographics, such as location, age device, time of day and more. It’s a great way to ensure your ads are only being viewed by your ideal consumers. 
• Conversions: The ultimate goals for your dental PPC campaigns is to generate activity to your website, allow consumers to find the location of your dental practice, call for a consultation, or to schedule an appointment. Your ads will direct consumers right to your website or phone number, optimizing the user’s conversion path.
• Data and insights: Results generated from dental PPC campaigns can have a positive impact on your business objectives. The right data and insights provide you with an in-depth look into your local audience’s behavior, allowing you to experiment with ad messaging and to monitor your campaign’s performance. You also have the ability to view your competitors’ messaging strategies, which you can leverage in your other dental marketing efforts.

If you’d like to learn more about how dental marketing services can benefit your practice, reach out to us anytime.

Paid search strategies can include more than one type of ad, including text ads or Google Ads, display ads, and call-only ads. Here is a brief explanation of each: 

• Text ads contain text. They are often used as retargeting ads, which automatically display for users who have previously searched for a dental practice. 
• Display ads appear along the sides, in the footer, or at the top of a web page.
• Call-only ads are displayed only on devices that can place a call.

time-consuming to monitor ongoing campaigns, and build campaign-specific landing pages, keeping your dental PPC campaigns in-house can be a great way to save budget. There are many guides, how-to videos, and resources on the web to help you create your own dental PPC campaigns.

In our experience, many clients have attempted to build and monitor their own dental PPC campaigns, only to discover that it’s more effective to outsource. At DAGMAR, we have the experience and knowledge to get your campaigns up and running both quickly and efficiently, so you don’t have to.

Dental PPC campaigns are great for nearly any dental practice that wants to generate more qualified leads. Dental PPC is an effective way to invest in your practice and separate yourself from the competition. We can look at your business objectives and budget to help you determine if PPC is a good fit for your practice. Contact us for a free consultation to discuss your needs.

Not only does PPC advertising work well with your other marketing channels, but it can also help enhance them. In fact, your dental PPC campaigns will perform best when all of your efforts are working in synergy. We create a strategy to incorporate all aspects of your different dental marketing efforts to maximize performance.

Selecting the right dental PPC marketing company is similar to approaching any other type of service provider. Here are some things to be on the lookout for:

• Technical expertise: A company specializing in dental PPC should have the technical abilities and proven track record to effectively launch, monitor and adjust your campaign as necessary. 
• Reputation: Ask for references from the agency’s past or present dental service clients. Look up and read online reviews. 
• Customization: Every dental practice is unique in its own way, and their dental PPC campaigns are no different. Work with dental marketing companies that customize your campaign according to your business’ needs. For example, if your dental practice does extractions, cleanings and denture work, and also sells teeth care products, then these are all factors that play a role in your overarching dental PPC strategy. 
• Results: Dental PPC agencies deliver results that educate you about your ideal audience, competitors, and what’s working and what isn’t. If an agency refuses to share the results from other dental practices, then move on. 
• Point of contact: Ask who will manage your account and whom you can contact on a day-to-day basis. 
• Reporting: Dental PPC campaigns generate a lot of important data. Be sure to ask what your reports will include and how often you will receive them. 

Contracts: Many reputable dental PPC companies work on a month-to-month basis. If a PPC agency asks you to commit to a longer arrangement, be sure to ask why.

Results generated from dental PPC campaigns vary. Some see positive results within several days of launching a campaign, others can take several weeks. At DAGMAR Marketing, we monitor your campaign’s initial performance and adjust accordingly so you see positive results as quickly as possible. You will then see these results in your monthly reports, giving you a big-picture view of how your campaigns have performed over time.

By using Google Ads, you can determine how much you want to invest. There are many different factors that go into creating a dental PPC campaign. For example, not all keywords cost the same. Some may be so expensive that they aren’t worth including. Also, your campaign’s performance is a major factor in cost. Although Google Ads is free, you pay every time your ad is clicked or generates a phone call. 

If you’re new to dental PPC and would like to know more about how costs are determined, please get in touch!

Paid media is broken into three types: earned, owned and paid.

Owned media refers to content such as blogs and newsletters that is on your dental practice’s website.

Earned media is the organic content from outside your practice, such as consumer reviews or articles written about your practice. 

Paid media is exactly that—media that you pay for. This is everything from sponsored and promoted ads on social media to text and display ads on search engines.

It’s important to incorporate all three forms of media when constructing a successful dental marketing strategy. Paid media is an effective way to use your budget to differentiate your dental practice from competitors. If strategically combined with owned and earned media, paid media can be a cost-effective way to promote your dental practice.