WordPress is an open-source content management system. It began as a popular blogging platform, but has evolved to be one of the world’s most-used website platforms. Businesses can build a site using existing themes and customize their sites to fit their needs. According to WordPress, “41% of the web is built on WordPress.” Its popularity comes from its user-friendly platform.

WordPress sites offer many benefits, especially for small and medium-sized businesses (such as dental clinics). The platform is user-friendly, so you can take over website management easily if you ever need to, it’s customizable, and it’s scalable. Most importantly, the open-source functionality of WordPress means thousands of developers around the world are constantly creating plugins that can benefit your website. If you were to build a custom site, you would need to hire dental web designers any time you wanted to make a change. With WordPress, changes can happen quickly and easily.

We will work with you to understand how you want your website to look and perform. Based on this information, we can recommend plug-ins that are custom to your site goals. Still, there are a handful of plug-ins that we generally recommend for all websites. 

• Yoast SEO: This plug-in helps ensure your site is optimized and ranks well. Any time you create a new post or page, Yoast SEO will automatically scan it and offer an SEO rating. If your SEO rating is poor, it’ll offer suggestions to fix the problem, such as shortening your sentences, increasing keyword density, or adding image alt text. 
• WP Super Minify, WP Rocket, & Smush.it: All three of these plug-ins work to catch pages faster, compress images, and compress files so your site speed is fast. Visitors tend to leave sites that don’t load quickly, so installing these three plug-ins can help reduce your bounce rate.
• Redirection: Redirection helps with redirects and improves your site’s ranking.
• Askimet: Almost every blog on the internet gets hit with spam or robot comments. This simple plug-in can automatically find and block these comments.

Yes, we are experienced at moving sites over to WordPress without losing content or SEO rankings. WP Engine helps to make this process as smooth as possible.

WP engine is a hosting platform made specifically for WordPress sites. We prefer to use WP Engine for its many features, such as automatic updates and maintenance, security alerts24/7, great customer service, and automatic daily site backups.

WordPress is a very secure platform. We will help you be proactive in keeping your WordPress site as secure as possible. Some simple steps include installing security plug-ins, keeping up with software updates, and paying attention to security warnings from WP Engine.