Healthcare local SEO is very similar to organic SEO. However, the goal of a local SEO campaign is to target the geographic region of the particular healthcare practice. Additionally, the online ranking elements of a healthcare local SEO campaign often differ.

If your prospective customers are searching for a healthcare provider, they will most likely search locally. By optimizing your online presence with a Google My Business profile, accurate business data (citations), and positive customer reviews, you’re boosting the chances of your practice appearing higher in search results.

Most SEO companies specialize in industry-specific SEO strategies, and as a result, their tactics may vary. It’s important to make sure the agency you choose to work with specializes in healthcare local SEO.

At DAGMAR Marketing, we’ve worked with healthcare clients to develop new SEO strategies that have helped drive new and qualified leads. In fact, we were even recognized by Search Engine Land for Best Local SEO Initiative in its international digital marketing competition.

Here are some things to be on the lookout for when choosing the best healthcare local SEO company for your needs: 

• Case studies and references: Don’t be afraid to ask for previous work, such as case studies or results from other healthcare campaigns they have worked on and delivered.

• Transparency: Providing regular, detailed, and transparent reporting shouldn’t be a luxury or premium service that only some agencies offer. The agency you choose to partner with should explain how your budget is being used over the course of the campaign as well as provide you with a snapshot of overall performance.

Honesty: Similar to transparency, you should know everything that is happening with your campaigns. For example, if it is necessary to make changes to your campaign to increase performance, then the agency should be communicating that with you and explaining the best options.

All strategies perform at different rates. Most healthcare local SEO campaigns start to see results within three months after launch. If campaigns aren’t performing, we typically make several simple adjustments to your healthcare practice profile and website. This is why it’s important to continuously monitor and update your campaigns.

We specialize in local SEO services and have years of experience working with healthcare providers whose success depends upon connecting with a local audience. Here is what our clients can expect to receive: 

• A customized strategy that we monitor and adjust accordingly to meet your business’ needs and responses in today’s constantly-changing marketplace.
• Detailed yet easy-to-understand monthly reporting that clearly shows you the performance of your campaign and what portion of your budget was spent and where.
• A dedicated project manager to contact with questions.
• Top-performing content that builds an authoritative online presence for your healthcare practice.
• Drive better-qualified leads to the door of your healthcare practice.

Each month, you can expect to see a blend of the following services:

• Keyword research to gain insights into who is looking for a healthcare provider in your local area.
• Behind-the-scenes technical SEO optimization tactics to ensure search engines “see” the local signals that influence your rankings.
• A strategy that involves identifying other authoritative websites that are relevant to your practice and linking to them.
• Content development, which can include blog posts and additional web pages specific to your healthcare services that not only appeal to your target audience but also improve your search rankings as well.

Most importantly, we make sure that we provide you with easy-to-understand reports, explain how your budget is being used, and provide you with a month-over-month review of how your healthcare local SEO campaigns are performing. We are also well-staffed with experienced and knowledgeable project managers who are always available to answer any questions.

Our healthcare local SEO services are custom to your healthcare practice’s specific needs, goals, and budget restraints. Review our pricing information to learn more about how we estimate our costs for all healthcare local SEO services.

In the world of digital marketing, citations are a good thing. Citations occur when your business’ name, address, and/or phone number (NAP) are referenced (or cited) online. Citations help lead prospective customers and audiences to your local healthcare practice. Verifying your NAP information tells Google that your healthcare practice’s information is correct and reliable.

Natural SEO tactics, such as creating content and increasing website speed are known as “white hat” SEO. These tend to be long-term tactics that a company needs to constantly monitor in order to boost online rankings.

On the other hand, “black hat” SEO tactics such as creating extensive link-building schemes, machine-generated content, and fake authority signals rarely last. 

At DAGMAR, we focus solely on white hat tactics, ensuring that clients have a well-developed SEO strategy that drives long-term growth.

In order to boost online rankings for your healthcare practice, link-building strategies are very important. Unfortunately, these tactics can require a significant amount of your marketing budget, but they are a crucial element to a successful healthcare local SEO strategy.

Creating well-written, valuable, and relevant content for readers is incredibly important to ensure a successful healthcare local SEO strategy. Google and other search engines base your rankings on not only the quality of content but on the frequency in which you distribute it as well.

At DAGMAR, we focus on producing high-quality, long-form content which includes blog posts, how-to guides, checklists, and web pages centered around relevant topics and information to your healthcare practice and what your audience actually wants to read. Content development can also require a significant portion of your monthly budget.

Just because an internet marketing agency shows positive reviews from their previous SEO strategies, it doesn’t necessarily mean they specialize in local SEO. Many agencies specialize in local, national, and international SEO marketing, while others focus on one or the other. When selecting an SEO agency for your healthcare practice, it’s important to look for an agency with a proven track record of specializing in local SEO strategies.

Some SEO agencies may attempt to hide their strategies or are hesitant to provide information regarding their tactics. This is often a red flag as it may be an indication as to how they will manage your campaigns. The best healthcare marketing companies aren’t afraid to walk you through their processes because they are confident in their tactics. Therefore, it’s important to be upfront and ask them how they improve your healthcare local SEO.

Desktop and mobile for healthcare local SEO are two different strategies. Choosing the best strategy for your healthcare practice depends on the habits of your target audience. If the majority of your customers use a mobile device to search the web or social media, then your healthcare local SEO campaign should have a mobile strategy.

Although every healthcare company has unique needs, their strategies often have a lot in common. When speaking with a prospective SEO agency, ask to see results from other healthcare campaigns they have worked on and managed as well as the challenges they typically encounter.

You can get a lot of valuable information from measuring the performance of your healthcare local SEO campaigns—and you deserve to see ALL of it. At the beginning of the process, be sure to ask the agency how they will measure performance, which performance indicators (KPIs) they typically use to monitor campaigns, and how they plan to communicate those results with you.

At DAGMAR, our standard performance measurement strategy for local SEO campaigns includes rankings, traffic, and leads. We always put in the time to define, qualify, and quantify what your practice considers a “lead”. For example, is it a phone call? Setting an appointment? Completing a form? Then, we ensure that our performance reports reflect conversion results so you know exactly how your healthcare local SEO campaigns are performing.