If you have been impacted by the update or left wondering why you weren’t, here’s what you should know.

About Google’s October 2023 Core Update 

On October 5, 2023, Google’s October 2023 core algorithm update was initiated, and it took a total of two weeks (14 days) to complete. These updates are designed to simplify online search for users by providing more relevant search results. This update was released with the intention to:   

• Reward high-quality online content
• Reduce the amount of low-quality, spammy search results 
• Enhance the overall user experience 

As Google’s third core algorithm update, it is safe to say that they aren’t a new concept. Once you’ve learned the history of them, you’ll be able to understand just how much these updates have evolved throughout the years.

History of Algorithm Updates 

Google’s algorithm updates are designed to enhance the user experience and provide users with the most accurate results for their search queries. As of 2020, Google began to classify its algorithm updates into these six categories:  

1. Core Updates

Core updates refer to all elements that result in connecting users with more relevant content during their searches. Google generally rolls out core updates several times a year. 

2. Helpful Content Updates 

This update is all about rewarding quality content and implementing ways to weed it out from published content that Google may not consider to be helpful. 

3. Link Spam Updates

In late 2022, Google began to develop link spam updates, which focus on mitigating deceptive link-building practices that add spammy links to gain more online visibility. Updates like these were created to help reduce the likelihood of spammy links appearing in Google search results.    

4. Page Experience Updates

The page experience update focuses on the page experience. It considers factors, such as a website’s security, mobile-friendliness, and other Core Web Vitals. The first page experience updates were released in June 2023 and it was exclusively for mobile devices. In February of 2022, Google also launched a page experience update for desktops. 

5. Product Reviews Updates 

The product reviews update impacts online reviews on products ,services, and other potential user investments. It is designed to favor insightful and informative reviews to help users make the best purchasing decisions. 

6. Spam Updates 

Similar to link spam updates, spam updates aim to combat deceitful spamming practices. However, this algorithm update type focuses on reducing the amount of spam sites that may appear in search results.   

Exploring Google Algorithm Ranking Factors

• Query words. 8.5 billion+ Google searches are performed daily; this occurs when users input relevant words or phrases into search engines.
• Relevance. 1,000 words+ of quality content can naturally include more long-tail keywords, boosting its relevance in Google search engines. 
• Usability of pages. 60% of online users say website usability matters.
• Expertise of sources. 5 to 10 quality links for every 2,000 words are recommended. 
• Location. 55% of users rely on Google Maps to discover relevant businesses in their area; searches performed closest to you have a greater chance of appearing in Maps.    
• Settings – Each user’s preferred settings may vary. 

Note: The value of each factor will vary based on your query type. 

For more information, here’s what Google has to say about its ranking factors and how they operate. 

Will Core Algorithm Updates Impact My SEO?

If you’re wondering if algorithm updates can have an impact on your search engine optimization (SEO) efforts, the answer is yes. One of the reasons this may take place is because when these updates occur, it can change the value of a ranking factor, or the ranking factors that are considered, overall.  

Impacted by a Core Algorithm Update? Here’s How You Can Recover

Google search engines can be cruel after an algorithm update. If you felt the wrath of Google’s latest core update and you’re unsure of how to get back in the game, here are the ABCs of finding your way back to the top of page one. 

• Analyze existing content and update (with E-E-A-T in mind). In March of 2014, Google added E-A-T to its guidelines. Some of several ways this concept suggests for you to update your content is by expanding the word count, adding more internal links, including an FAQ section that answers users’ most common questions, and more.  
• Boost your website’s page speed. Page speed is an integral part of the user experience. Studies show the average page loading speed for results that appear on the first page is 1.65 seconds. 
• Conduct a thorough content audit. The quality of the content on your website can make or break your ability to survive a core algorithm update.  By performing a content audit, you can identify poor quality content, and use it as a roadmap to develop new, quality content. 

Need additional assistance? Let the SEO experts at Dagmar Marketing help. Reach out to us today and learn how we can help you bounce back from a core algorithm update now! 

The post Google’s October 2023 Core Algorithm Update: What You Should Know appeared first on DAGMAR.

“What impresses me most is that we earned this award while converting the company to 100% virtual, dealing with COVID shutdowns, and fighting large companies for top-tier talent,” said Chris Gregory, Founder and Chief Strategist at Dagmar Marketing. “It’s a testament to our team and culture that we could maintain any growth trajectory, let alone win an award as prestigious as the Inc. 5000.”

We’re very grateful to be listed in the top 5000, and we recognize we’ll always be winners to our clients who understand the value we provide and view us as trailblazers who are ahead of the game.

Whether you rank in the top 500 or the top 5000, landing a position in the Inc. 5000’s Fastest-Growing Companies in America is one of the highest honors a private business can receive, and this recognition is truly worth celebrating.  

To view the entire list of honorees from Inc. 5000 in 2023, please visit https://www.inc.com/inc5000/2023.

The post Dagmar Marketing Ranks No. 4217 on the 2023 Inc. 5000 appeared first on DAGMAR.

We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Continue reading and learn everything you need to know. 

Step1: GA4 Configuration

First, we will create a tag in Google Tag Manager and link it to Google Analytics 4 to send the data tracked by GTM to our GA4 account for analysis.

If you’re experiencing any issues, no need to panic. For additional assistance on setting up GA4 configuration in Google Tag Manager, check out our blog, How to Set Up a Google Analytics 4 (GA4) Account Using Google Tag Manager.

In our instructional, we covered all of the essentials and we ensured that it’s beginner-friendly and easy-to-follow.

Step 2: Tag Creation

• To track form submissions, we will create a new tag in Google Tag Manager (GTM) and give it the name “GA4 – Form Submissions”. 
• We will select the appropriate tag type (Google Analytics: GA4) by clicking on “Tag Configuration”.
• Name the event “Form Submissions” so that it accurately reflects the type of data we are tracking.

Step 3: Set Up a Trigger

• To create a trigger, we’ll go to the GTM interface and click on “Triggering.” This will take us to a new page where we can create a new trigger.

• In the “Trigger Configuration” settings, we’ll select “Page View” as the type of trigger, which means it will activate when a user views a page on the website.
• Next, we need to specify the conditions that will trigger the event. We want the trigger to activate only when a user views the “thank you page”, so we’ll choose “Some Page Views” and then specify the URL of the thank you page.
• We’ll choose “Page URL” and then select “contains” and type “/thanks/” in the third column. This means that when a user views a page that contains “/thanks/” in the URL, the trigger will activate.
• Finally, we’ll save the changes we made to the trigger, and it will be ready to track when a user sees the thank you page.

Step 4: Test

• We need to test whether our tag works properly. We’ll do this by opening the Preview and Debug mode. 
• We want to check if the tag fires when we see the thank you page (after submitting our contact form). 
• As illustrated in the image below, the tag is firing as expected.

• Next, we must ensure that the event from our tag is sent to GA4. You can check Steps 17, 18, and 19 in the blog we mentioned earlier to learn how to do this.

Why Track Your Website Data With Google Analytics 4?

For businesses to obtain insights into the performance of their website and maximize their marketing efforts, tracking web pages in Google Analytics 4 (GA4) is essential. Businesses may find out which pages bring in the most views, which convert visitors, and where visitors may drop off by tracking them in GA4.

Many companies can benefit from tracking their website in GA4 and using the data-driven insights received to optimize their marketing efforts. They can also use this data to identify which marketing campaigns are leading to the most traffic and conversions, which pages on their website need to be improved, and where their marketing budgets should be spent for the best ROI.

Tracking Forms In Google Analytics 4 Using Google Tag Manager

When you have an online form, such as a contact or sign-up form, tracking how many users are filling it out is essential. This information helps you understand the form’s popularity and identify any issues causing users to abandon it before completing it.

Tracking form submissions is easier using Google Tag Manager (GTM), a free tool that enables you to add tags to your website’s code that monitors user behavior. With GTM, you can also set up a tag that tracks the “thank-you” page that appears after someone successfully submits the form. 

By monitoring the thank-you page, you can see how many users are completing the form and identify any issues causing users to leave the form before submitting it. For example, if you notice a high abandonment rate, you may need to simplify the form or make it more user-friendly.

Overall, monitoring your form submissions

The post How to Track Forms in Google Analytics 4 Using Google Tag Manager  appeared first on DAGMAR.

In this blog, we will show you how to track one of the most common events in Google Analytics 4 (GA4) using Google Tag Manager (GTM).

Tracking Button Clicks in Google Tag Manager (GTM):

If your website has buttons, it is essential to monitor whether your users are clicking them or not. We will demonstrate how to use Google Tag Manager to track buttons and send these button clicks as events to GA4.

Step 1: 

• First, you must create a Google Analytics 4 and Tag Manager accounts and then configure Google Analytics 4 with Tag Manager. If you need help with it, you can follow our step-by-step guide.

Step 2: 

• Enable Click variables and create a Click trigger. 

A trigger is what helps define the conditions you would like to have tracked from the click button. Since Google Tag Manager doesn’t track button clicks by default, these steps are required to track clicks on our website.

• Create a new trigger, and name it. Then, select “Click – All Elements” as a trigger type. Be sure to save your progress after.

Step 3: 

• Enter the page URL where you want to track button clicks in GTM by clicking preview.

• We want to see how many website visitors are interested in our “SEO for lawyers: Ultimate Digital Marketing Blueprint for Attorneys” guide. So for this purpose, we will be tracking the “Get the Guide” button highlighted in the image below.

Step 4: 

• After clicking the “Get the Guide” button, we will receive Click events in the GTM preview and debug mode. 

• In this example, we will use “Click Classes” and “Click URL” to track our button.
• Because the text may change in the future, we do not advise using “Click Text” for button tracking.

Step 5: 

• In Google Tag Manager, we will update the “Element trigger” we created in Step 2 and rename our trigger to “SEO for Lawyers – CTA.”
• In the image below, we have updated our trigger with the information we received in preview and debug mode in the previous step.
• These values will be different on your website. You may only have the Click ID, which you can use to track your button, rather than the Click Classes or Click URL.

Step 6: 

• Create a new Tag in GTM and name it.

A tag is responsible for developing the button click event data. However, this can only occur once it has been paired with a trigger.  

• Select “Google Analytics: GA4 Event” as the Tag Type.
• Pick the Configuration Tag you created by following the steps in “How to Set Up a Google Analytics 4 Account Using Google Tag Manager”.
• Name your event; we have named it “SEO for Lawyers – Button Clicks”.
• Choose the trigger we created in the previous step.
• Save your tag.

Step 7: 

• To reconnect the Tag Assistant to your website and update the preview and debug mode, click “Preview” once more.
• In order to verify whether the tag we created is firing or not, we will now click the “Get the Guide” button.
• Yay! Our Tag is firing.

Step 7: 

• The next step is to check if the GTM sends the event to GA4. 
• Please review Steps 17, 18, and 19 in the blog we mentioned earlier to verify this.

Google Analytics 4 + Google Tag Manager = Seamless Tracking 

Google Tag Manager makes setting up button tracking capabilities in GA4 faster and easier. Suppose you have successfully followed our step-by-step instructions. In that case, you should now be ready to start tracking the conversions from your website’s buttons and enjoying all of the added benefits of custom event tracking using Google Tag Manager (GTM).        

The post How to Set up and Track Button Clicks In Google Analytics 4 Using Google Tag Manager appeared first on DAGMAR.

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. 

What is Google Analytics 4 (GA4)?

The most recent version of Google’s web analytics tool is called Google Analytics 4 (GA4).

It was introduced in October 2020 and is the replacement for Universal Analytics.

Compared to Universal Analytics, GA4 offers more sophisticated tracking and analysis capabilities. It utilizes machine learning and artificial intelligence to deliver more precise and valuable insights about user behavior and interactions on websites and mobile applications.

The Difference Between Universal Analytics and GA4

• Sessions and Pageviews were the critical measures in Universal Analytics, and all metrics are events in Google Analytics 4. With GA4, you can better understand how users interact with your app and website.
• Better cross-device tracking capabilities offered by GA4 allow it to track users across various platforms and devices, giving a complete picture of their behavior.
• To offer more sophisticated analyses and predictions about user behavior, including churn risk, income forecasting, and more, GA4 makes greater use of machine learning.
• In contrast to Universal Analytics, GA4’s user interface has a more contemporary and user-friendly design.
• Compared to Universal Analytics, GA4 offers more customization and flexibility, including the ability to define and monitor custom events and parameters per particular business needs.

Read More

Google Is Switching to GA4

Because Google Analytics 4 (GA4) offers a more sophisticated and complete analytics solution than the prior version (Universal Analytics), Google is urging businesses to upgrade.

With the help of new features like machine learning and event-based monitoring, GA4 enables businesses to gain a more precise and thorough understanding of the behavior of their users across various platforms and devices.

Although correctly setting up and configuring GA4 takes time and effort, Google has made resources available to assist businesses in the transition. For example, Google has provided a guide on how to migrate to GA4.

What is Google Tag Manager?

To put and manage tags on their website or mobile app without making any changes to the source code, website owners and marketers can use Google Tag Manager (GTM), a free tag management system provided by Google.

Tags are short pieces of code that gather information about how users engage with websites and apps and send it to external tools like Google Analytics, Google Ads, and Facebook Ads for analysis.

Why You’ll Want to Use GTM to Set Up Your GA4 Account

Using Google Tag Manager (GTM) to set up your Google Analytics 4 (GA4) account can provide several benefits, including:

• Without needing code changes, GTM makes setting up GA4 tracking on your website or app simpler. To track the events, you want to monitor, upload the GA4 measurement Id to your GTM container, after which you can make tags and triggers. 
• To monitor any website or app interaction you desire, such as button clicks, form submissions, video plays, and more, you can create custom tags and triggers with GTM. By giving you more flexibility and control over your GA4 tracking, you can gather the information you need to make data-driven business decisions.
• GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place. This can save you time and effort compared to directly updating tags on individual pages or app screens.
• It is easier to test and troubleshoot your GA4 tracking before it goes live, thanks to the built-in tools that GTM offers for previewing and debugging your tags. This can assist you in finding and resolving any errors before they have an impact on your data.
• Multiple users can work together on tag management using GTM, and version control and user permissions help to guarantee accuracy and consistency. By doing this, you can simplify GA4 monitoring and make sure that everyone on your team is using the same data.

How to Set Up Your GA4 Using Tag Manager

If you still need to set up a GA4 account, visit analytics.google.com.

Step 1: Click on “Start measuring”

Step 2: Write your GA4 account name and then click next.

Step 3: Write the name of your Property, select a reporting time zone, and currency. Then click next.

Step 4: Mention details about your business and then click Create

Step 5: Read the terms and conditions and then click I Accept.

Step 6: Select your desired platform. In this example, we will be selecting Web.

Step 7: Add your Website URL, Stream name, and then click Create stream.

After you create the stream, a new window will appear. You’ll find installation instructions there. Because now we need to add the GA4 code to our website, so it starts collecting data. We will skip this step because we will be using Google Tag Manager (in Step 14) for installing GA4 on our website.

Step 8: Now, the next step is to create a Google Tag Manager account. 

Visit tagmanager.google.com and click on Create Account.

Step 9: Write the name of your account, container, select a target platform, and then click on create.

Step 10: Read the terms and conditions, accept them, and then click Yes.

Step 11: Next step is to install the GTM code. If you are using WordPress, then the easiest way is to use a plugin, like WPCode.

In your WordPress dashboard click on Plugins > Add New and then write wpcode in the search bar. Now, install the plugin. As you can see we have already installed it.

After you install the WPCode plugin you’ll see Code Snippets in the menu. Click on Header & Footer.

Now you will have to copy and paste the GTM code in the “Header & Footer” and then click on Save Changes.

Yayy!! GTM code is successfully Installed on your website.

Step 12: Click on Add a new tag

Step 13: Name your tag. Then click on Tag Configuration and choose “Google Analytics: GA4 Configuration”.

Step 14: Enter your GA4 Measurement ID. 

You can find the Measurement ID in your Google Analytics account > Admin > Data Streams

Step 15: Now in GTM, click on Triggering and then select the “All Pages” trigger and save it. In most cases you’d want to add fire GA4 Tag on all pages of your website.

Step 16: Click on Preview and paste the URL of your website and then connect.

Once connected, you will see this little pop-up on the bottom right side of your screen. The pop-up indicates that the GTM code is successfully installed on your website. If the code wasn’t installed correctly, the GTM window wouldn’t have connected.

Note: To enhance your GTM testing experience. Installing the “Tag Assistant Companion” Chrome extension to your browser is highly recommended by us.

Step 17: Now you should test the tags you’ve created. Here you can see the tag we created is successfully firing.

Step 18: Check if the Google Tag Manager is sending data to your Google Analytics 4 (GA4) account.

In the “Admin” section, Under “Property” click on the “Debug View”.

You can see the page_view event in the DebugView. This means that the GA4 tag in GTM has successfully sent the page view event to GA4.

You can also double check this by clicking Realtime under Reports in GA4.

Step 19: Now in GTM, publish your settings. Before publishing you always must test your tags. Check if they are firing and sending data to GA4. Click on “Submit”, name your Version, write a description, and then click on Publish.

Mastering Google Analytics 4 Has Never Been Easier 

Behind every new Google Analytics 4 set up, a wealth of data is just waiting to be discovered. Google Tag Manager enables a more straightforward configuration without having to add lines of lengthy and confusing code. Google Analytics 4 is the next generation of web analytics. Together, they can ensure proper configuration that will allow you to track custom events, track website data, and better monitor your customer journey. 

The post How to Set Up a Google Analytics 4 Account Using Google Tag Manager appeared first on DAGMAR.

With this growing demand for plastic surgery, competition among clinics has also increased, making it crucial for them to find ways to stand out and reach potential patients. 

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients.

Here, we’re going to discuss the importance of advertising for plastic surgery clinics, and provide a comprehensive guide on creating compelling ads that convert. 

Whether you’re a new clinic looking to establish your brand or an established one looking to expand your reach, this guide will help you create effective and successful plastic surgery ads. So, let’s get started!

Why is Advertising Important for Plastic Surgery Clinics?

In today’s competitive market, plastic surgery clinics need to do more than just rely on referrals to attract new patients. In addition to plastic surgery SEO, social media and online advertising, plastic surgery ads are still a critical aspect of a plastic surgery clinic’s marketing strategy.

One of the reasons why advertising is important for plastic surgery clinics is increased competition. With more clinics offering cosmetic procedures than ever before, standing out in the crowded market has become increasingly difficult. Advertising can help clinics differentiate themselves from the competition by highlighting their unique selling points, such as specialized procedures or highly trained staff.

Another reason is the need to reach new patients. While word of mouth is still a great way to attract new patients (who doesn’t love a new client thanks to a satisfied former client?), it is just not realistic to rely solely on word of mouth to grow a practice, especially in such a competitive landscape. 

Advertising will help clinics target potential patients who may not have heard of them through traditional referral sources. By reaching a wider audience, clinics increase their patient base and revenue.

And finally, advertising is a crucial step in creating a strong brand. This can help a clinic stand out from the competition, create a positive reputation, and establish trust with potential patients. By consistently promoting their brand through advertising, plastic surgery clinics can become top-of-mind for potential patients seeking cosmetic procedures.

The Objective of Plastic Surgery Ads

This is a pretty straightforward answer: All these advertisements help clinics achieve their business goals, namely increasing their client base. In a more general sense, there are three main objectives that these ads should aim to achieve:

Increasing brand awareness: For any plastic surgery clinic, building brand awareness is essential. Effective advertising can help spread the word about the clinic and its services, making it more recognizable to potential patients.

Generating leads and converting them into patients: Another objective of these ads is to generate leads and convert them into paying patients. Ads can be designed to target specific audiences based on demographics, interests, and other factors, increasing the likelihood of attracting individuals interested in the clinic’s services.

Showcasing the clinic’s expertise and services: These ads can be used to showcase the clinic’s expertise and services, demonstrating the unique value they offer to potential patients. This can help to build trust and confidence in the clinic, increasing the likelihood of attracting and retaining patients.

By keeping these objectives in mind when creating ads, clinics can ensure that their advertising efforts are focused and effective in achieving their business goals.

Types of Advertising

Plastic surgery clinics can use several different types of advertising to promote their services. The type of advertising that a clinic chooses will depend on its target audience, budget, and overall marketing goals. 

Here are some of the most common types of advertising for plastic surgery clinics:

Traditional advertising: This includes print ads in newspapers or magazines, radio commercials, and television ads. Traditional advertising can be effective in reaching a broad audience, but it can also be expensive and difficult to monitor its reach.

Digital advertising: This includes a range of online advertising options, such as social media ads, Google Ads/Pay Per Click (PPC), and display advertising. This is generally more affordable and offers more precise targeting options than traditional advertising. It also allows clinics to track results and adjust their ads in real-time for better performance. The drawback to this type of advertising is there is a pretty steep learning curve to running paid ads on Google (or Facebook/Instagram). But there are agencies, like ours, that specialize in running and managing PPC ad campaigns for plastic surgery clinics.

Outdoor advertising: This includes billboards, bus ads, and other types of advertising that can be seen in public spaces. This type of advertising can be effective in reaching a local audience, but it can also be expensive and the results are challenging to measure.

By considering the strengths and weaknesses of each type of advertising, clinics can make informed decisions about which will be most effective for their specific marketing goals. A mix of different types of advertising may also be effective in reaching a diverse audience and maximizing reach.

Elements of a Successful Plastic Surgery Advertising Campaign

Creating a successful campaign requires attention to several key elements that work together to achieve the clinic’s marketing objectives. Here are the main elements to consider when designing an effective ad campaign:

Target audience: Understanding and identifying the target audience is essential to creating effective ads. Clinics should consider factors such as demographics, interests, and motivations of their target audience to create ads that resonate with them.

Unique selling proposition (USP): A USP is a statement that explains what makes the clinic’s services different from its competitors. Identifying the clinic’s USP and communicating it effectively in the ad can help attract potential patients who are seeking specific services or features.

Clear and concise messaging: Creating clear and concise messaging in ads is essential to effectively communicating the clinic’s value proposition to potential patients. Ads should convey the clinic’s message in a way that is easy to understand and highlights the most important information.

Compelling visuals: Using high-quality visuals in ads is crucial to showcasing the clinic’s services and expertise. Clinics should use photos or videos that are relevant to the target audience and highlight the unique features of their services. Tools like Canva or Adobe Spark can be used to create professional-looking visuals.

Call-to-action (CTA): A CTA is a statement that encourages potential patients to take action. A clear and well-defined CTA in the ad can increase the likelihood of converting potential patients into actual patients. Clinics should choose the right CTA based on their marketing objectives and target audience.

By considering these elements and creating ads that effectively communicate the clinic’s value proposition, clinics can create successful ad campaigns that generate leads and attract new patients.

How to Make Your Plastic Surgery Ads Stand Out from the Crowd

With so many plastic surgery clinics competing for attention, it can be a challenge to make your ads stand out from the crowd. Here are some effective strategies to consider when designing ads that capture attention and generate results:

Emphasize your clinic’s USP: This is a critical component of creating effective ads. Your USP is the distinguishing factor that sets your clinic apart from your competitors and positions your services as the best option for potential patients. Here are some strategies for emphasizing your USP in your ads:

Identify your USP:

The first step is to identify what makes your clinic unique. Consider factors such as the services you offer, level of expertise, state-of-the-art technology, location, and reputation in the industry.

Highlight your USP in the headline: Your headline is the first thing potential patients will see, so it’s critical to use it to convey your USP. Use a clear and concise message that highlights your unique value proposition, such as “Experience the Highest Quality Plastic Surgery Care in the Region” or “Transform Your Appearance with Our Innovative Techniques.”

Use your USP in the body copy: Use the body copy to expand on your USP and explain how it benefits potential patients. Highlight specific features or services that make your clinic stand out and explain how they can help patients achieve their desired results.

Showcase your USP with visuals: High-quality visuals can be an effective way to showcase your USP. Consider using photos or videos that demonstrate your clinic’s expertise, technology, or before-and-after results to help potential patients visualize what sets you apart.

Be consistent: Emphasizing your USP should be a consistent theme across all of your advertising efforts. Use it in your website copy, social media posts, and other marketing materials to create a cohesive message that reinforces your unique value proposition.

By effectively emphasizing your USP in your ads, you can position your clinic as the go-to choice for potential patients and increase the likelihood of converting them into actual patients.

Use emotional appeals to connect with potential patients:

Using emotional appeals in advertising can be an effective way to connect with potential patients and motivate them to take action. Emotions play a significant role in the decision-making process, and by tapping into the emotional desires and motivations of potential patients, you can create a stronger connection with them. Here are some strategies for using emotional appeals in advertising:

Understand your target audience: The first step in using emotional appeals is to understand your target audience. Consider the demographics, psychographics, and motivations of your target patients. What do they desire, and what are their pain points? Understanding these factors can help you craft messaging that resonates with them emotionally.

Focus on benefits, not just features: Highlighting the benefits of your plastic surgery services can be an effective way to appeal to potential patients’ emotions. Instead of simply listing the features of your services, explain how they will improve the patient’s life and enhance their well-being.

Use relatable language: Using language that is relatable to potential patients can help create an emotional connection. Avoid medical jargon and use language that is easy to understand and relatable to their experience.

Showcase before-and-after results: Using before-and-after photos or videos can be a powerful way to showcase the emotional impact of plastic surgery. Seeing real-life examples of how your services can transform someone’s appearance and boost their confidence can be a powerful motivator.

Highlight the experience: The experience of undergoing plastic surgery can be an emotional one, and by highlighting the caring and supportive environment of your clinic, you can create a positive emotional connection with potential patients. Highlight your patient-focused approach and the steps you take to ensure their comfort and safety.

Using emotional appeals in your advertising helps create a stronger connection with potential patients and can motivate them to take action. That said, it’s important to strike a balance between appealing to emotion and factual information to ensure that the advertising is informative and ethical.

Incorporate social proof:

Incorporating social proof into advertising can be an effective way to build trust and credibility with potential patients. Social proof refers to the concept that people are more likely to trust and follow the actions of others, particularly those who are similar to themselves. Here are some ways to incorporate social proof into your advertising:

Testimonials: Testimonials from satisfied patients can be a powerful form of social proof. Include quotes or video testimonials from patients who have undergone plastic surgery at your clinic and are happy with the results. Be sure to obtain the patient’s permission to use their testimonial, and avoid using fake or misleading testimonials.

Before-and-after photos: Before-and-after photos can be a powerful form of social proof, as they showcase the real-life results of your plastic surgery services. Include a selection of before-and-after photos that showcase a range of procedures and outcomes. Be sure to obtain the patient’s permission to use their photos and follow any legal guidelines or requirements.

Review commentary: Online reviews and ratings can be a powerful form of social proof. Encourage satisfied patients to leave reviews on platforms like Google, Yelp, or RealSelf, and consider highlighting positive reviews in your advertising. Be sure to follow any legal guidelines or requirements related to online reviews.

Celebrity endorsements: Celebrity endorsements can be a powerful form of social proof, particularly if the celebrity is known for their appearance or has undergone plastic surgery themselves. However, be sure to obtain the necessary permissions and ensure that the endorsement is authentic and not misleading.

When incorporating social proof into advertising, it’s important to be transparent, ethical, and accurate. Avoid using misleading or fake social proof, as this can damage your credibility and reputation. Be sure to follow any legal guidelines or requirements related to advertising and social proof.

Utilize creative and attention-grabbing visuals:

Creative and attention-grabbing visuals are a key element of successful advertising campaigns. Here are some tips for utilizing visuals in your ads:

Use high-quality images: High-quality images are essential to making your ads stand out. Use professional photographs or graphics that are clear, visually appealing, and relevant to the message you want to convey. Avoid using low-quality or blurry images, as they can make your ad look unprofessional.

Use images that showcase your services: Your visuals should showcase the procedures or services that your clinic offers. Consider using before-and-after photos, images of your clinic or equipment, or graphics that highlight the benefits of your services.

Use colors and design elements strategically: Colors and design elements can be used to create a visual identity for your clinic and make your ads more memorable. Use colors and design elements that align with your brand and message, and that are visually appealing to your target audience.

Use video: Video is a powerful way to showcase your services and make your ads more engaging. Consider using short video clips to showcase your clinic, procedures, or patient testimonials.

Be creative: Creative and unique visuals can help your ads stand out and be more memorable. Consider using humor, storytelling, or unusual graphics to make your ads more engaging and memorable.

Optimize for different platforms: Make sure your visuals are optimized for the different platforms where your ads will be displayed. For example, images that work well on social media may not work well on billboards or in print ads.

Be sure to use high-quality images that showcase your services, use colors and design elements strategically, and be creative in your approach. Also, make sure your branding is clear and obvious, using these visuals as a way to enhance your brand name.

Create a sense of urgency with limited-time offers:

Limited-time offers can be an effective way to increase conversions and drive new business to your plastic surgery clinic. Here are some tips for using limited-time offers in your ads:

Define your offer: Start by defining the offer you want to promote. This could be a special discount on a procedure, a free consultation, or a limited-time package deal that bundles several services together.

Set a deadline: Establish a clear and specific deadline for the offer. This could be a date, such as the end of the month, or a specific time frame, such as the next 24 hours.

Create a sense of scarcity: Make it clear that the offer is only available for a limited time, and that there are limited spots available. You can use phrases like “limited time only” or “while supplies last” to create a sense of scarcity and urgency.

Highlight the value: Make sure your limited-time offer provides real value to your potential patients. Highlight the benefits they’ll receive, such as cost savings or added services.

Use a clear CTA: It’s hard to overstate the importance of CTA in your advertising. Your ad should include a clear and prominent CTA that encourages potential patients to take action. This could be a button that says “Book Now” or “Call Today” that leads to a landing page where they can learn more and schedule an appointment.

Use the right platform: Limited-time offers are best used on platforms where you can reach a large and targeted audience, such as social media or email. Be sure to choose the platform that’s most likely to reach your target audience and generate the most leads for your clinic.

Follow through: It’s important to follow through on your limited-time offer and provide excellent service to your new patients. This will help build trust and loyalty and can lead to repeat business and referrals.

By using limited-time offers in your ads, you can create a sense of urgency and encourage potential patients to take action. Be sure to define your offer, set a clear deadline, highlight the value, and use a clear CTA. With the right approach, limited-time offers can be an effective way to drive new business to your clinic and increase conversions.

Incorporate these strategies into your ads and you’ll be able to stand out from your competition.  You’ll create ads that effectively communicate your clinic’s value proposition, build trust with potential patients, and motivate them to take action.

Final Thoughts on Plastic Surgery Advertising

Advertising is an important part of promoting and growing a plastic surgery clinic (and really any business). By creating effective ads, clinics increase brand awareness, generate leads, and ultimately convert potential patients into actual patients.

The key elements of a successful advertising campaign include identifying your target audience, defining and presenting your unique selling proposition, creating clear and concise messaging, using high-quality visuals, and including a clear CTA. Additionally, incorporating emotional appeals and social proof, as well as creating a sense of urgency with limited-time offers, can help your ads stand out from the competition.

To create effective ads, it’s important to keep in mind the unique needs and desires of your target audience. By understanding their motivations and preferences, you can create ads that resonate and inspire action. Be sure to use the right platform to reach your target audience, and follow through on any promises made in your ads to build trust and loyalty.

Overall, creating effective ads requires a combination of creativity, strategy, and a deep understanding of your target audience. Follow these key elements outlined in this guide, clinics can increase their reach, generate leads, and ultimately grow their business.

The post Maximizing Your Reach: A Guide to Creating Plastic Surgery Ads that Convert appeared first on DAGMAR.

Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. At the same time, you may be hesitant about getting started because you’re unsure if this investment will be worthwhile.

About Law Firm Marketing

Lawyer marketing is a broad subject, and it includes several activities you can implement to attract clients to your firm. 

We can assure you that lawyer marketing has been an effective lead generation method for many law firms. Let’s look at some helpful insights and statistics.

Why is legal marketing important?

Marketing is the most effective way to attract clients to your law firm. By using appropriate marketing strategies, someone who needs your services will be more likely to find your office.

Do lawyers need marketing?

Almost all law firms benefit from marketing, especially firms with competitive specialties, like personal injury. A combination of an intuitive website, good content, and a solid SEO strategy can work wonders for your online visibility.

How much should law firms spend on marketing?

The money you spend on marketing like pay-per-click (PPC) can lead to excellent returns. But how much should you spend? Businesses that wish to stay competitive have a monthly advertising budget, and here’s what the budget looks like for most law firms like yours:

• Small firms spend between $1,000 and $10,000 on PPC each month (WordStream)
• Large companies can expect to pay anywhere from $10,000 per month to upwards of $50,000 per month (CostOwl.com)
• Legal marketing budgets tend to run between 2% and 15% of revenue (Lawyer Monthly)

Benefits of Law Firm Marketing

With the right approach, marketing will help you boost your reputation, improve your position in search rankings, and attract potential clients to your website:

• The top four search positions get the majority of clicks (SEO Inc.)
• One-third of people who hire attorneys begin searching online (Wise Media)
• 75% of marketers report that their campaigns directly impact revenue (HubSpot)

As you can see, the decision to implement law firm marketing can only increase leads and introduce your firm to a larger audience. Also, if you would like to remain competitive online, law firm marketing is the best way to secure top placements in search engines.

Website and Search Engine Optimization (SEO) for Law Firms

SEO is a core part of marketing for lawyers. Let’s consider the reasons why it should be a key focus for busy law firms like yours.

What Is Law Firm SEO?

Law firm SEO helps ensure that people searching for your legal services will find your website in Google search results. SEO helps Google recognize that your web pages are relevant for specific keywords.

Is law firm SEO effective?

These stats prove how effective SEO can potentially be for your law firm:

• Organic search brings 69% of internet traffic (Milestone Internet)
• Organic search leads to 66% of call conversion (On The Map)
• Legal firms average 4% conversions for organic search vs. 2.4% for other channels (Ruler Analytics)

Paid Advertising for Attorneys

What is pay-per-click (PPC) advertising for law firms?

Pay-per-click advertising is a form of internet marketing in which businesses pay to have their advertisements featured prominently, such as with Google Ads. With PPC, you’re charged each time a prospect clicks on an ad.

How effective is PPC for attorneys?

Paid search ads can help lawyers increase traffic to their law practice websites and convert new clients quickly:

• PPC attracts low-funnel clients searching for specific legal services (Rocket Level)
• More than one-half of all website traffic comes from paid search (Wise Media)
• 89% of paid traffic would not have occurred with organic search (Think With Google)
• People are 52% more likely to click on paid ads at the top of search results (Justia)

Finding a Law Firm Marketing Agency

If you’re new to marketing, it can be challenging to grasp on your own. Rather than trying to figure it out by yourself, it’s worth investing in services from an experienced law marketing firm.

What should I know before hiring a law firm marketing agency?

Before you hire a law firm marketing agency, it’s important to determine how much experience the agency has with attorneys and their firms. After all, you’ll get better results if you work with professionals who understand your business and what it takes to attract clients. It’s also important to understand your goals, marketing budget, and how involved you want to be in the marketing of your firm.

Hiring a marketing agency can be an ideal choice if you want to achieve growth and increased brand awareness in this very competitive industry. Remember that larger law firms usually have internal marketing departments. This creates a competitive gap that small- to medium-sized firms can close by outsourcing marketing to an agency that specializes in growth marketing for attorneys.

References

The post Law Firm Marketing Statistics appeared first on DAGMAR.

We’re sure you’ve heard the term SEO before, but do you really know what it means and how it can benefit your business? In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. 

What is SEO?

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. SEO rewards businesses that adhere to its ranking factors with higher placement in search engines. 

Why is SEO important?

SEO gives businesses the power to improve their online presence by using a series of website optimization techniques. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. Without SEO, these opportunities would not be possible.

• 75 percent of users never scroll past the first page of search results (Entrepreneur)
• 53 percent of all website traffic comes from organic searches (Search Engine Land)
• 66 percent of people perform some type of online research before making a purchase online (SemRush)

How effective is SEO?

If done correctly, SEO can be highly effective. Not to mention, SEO is a cost-effective solution that can increase your company’s online visibility and build your authority in a specific industry.    

There are over 160 search engines in the world. Google holds the highest market share of them all at over 90 percent. According to Ahrefs, a majority of web traffic comes from Google’s organic search results, which are powered by SEO. While 57.80 percent of web traffic generally comes from Google’s organic search results, only 3.70 percent of traffic comes from search engines like Bing.

View the chart below to compare and contrast how much web traffic you can receive from each platform.    

• It is predicted that Google processes approximately 63,000 search queries every second (HubSpot)
• 70 percent of marketing experts believe that SEO yields better results than PPC (SERPWATCH)
• 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel (Search Engine Journal)

SEO Keywords

SEO keywords are phrases or queries that help identify what your web page will be about. When a user performs a keyword search by entering those keywords into a search engine, it can connect online users to your are entered into search engines your website will be easy to find online. 

Why do SEO keywords and search queries matter? 

• 50 percent of search queries contain four or more words (WordStream)
• 16 percent to 20 percent of daily Google searches are queries that have never been raised before (Internet Live Stats)
• 91.8 percent of search terms on Google are long-tail keywords (Backlinko)

How do SEO keywords improve your online visibility?

• Pages in Google’s top 10 results contain 65 percent to 85 percent of the keywords that they’re ranking for in the title tag (Backlinko)
• 79 percent of keywords and 47 percent of keywords in positions 1-20 rank differently on mobile and desktop (BrightEdge)
• Over 25 percent of online users click the first Google search result (Search Engine Journal)

Can SEO help generate leads for my business?

• 14.6 percent of SEO-generated leads are converted into sales (Business 2 Community)
• 61 percent of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative (Entrepreneur) 
• Organic SEO results receive 94 percent more clicks than paid ads displayed in search results (MonsterInsights)

Mobile SEO

Mobile SEO refers to how well your website has been optimized for compatibility with mobile. Mobile search engine optimization isn’t limited to just smartphones, it can also refer to tablets and other similar digital devices. 

Is mobile SEO effective?

• 56 percent of all online consumers in the United States have searched for local businesses on a mobile device (Statista)

• 82 percent of consumers shopping from a smartphone conduct “near me” searches (Uberall)
• 61 percent of mobile users say they are more likely to contact a local business if it has a mobile-friendly website (BrightLocal)

Local SEO

Local SEO refers to online tactics that aim to help your business increase its visibility in Google’s local search results.  

How effective is local SEO?

• 46 percent of all searches on Google are for a local business or a local service (Search Engine Roundtable)
• 76 percent of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28 percent of those searches result in a purchase (Think with Google)
• 86 percent of users use Google Maps to look up the location of a business (Korona POS)

Google’s Algorithm

Google’s algorithm is a major factor that determines how your website will rank in search engines. These updates are made continually and failure to keep up with its latest requirements can cause your website to rise or fall off the first page of search results.  

What is a Google algorithm?

Google’s algorithm, also known as a Google search algorithm, is a methodology that enables Google’s web crawlers to better discover, rank, and list relevant web pages in search results for relevant keyword searches. Google’s algorithm takes several factors into consideration, such as the user experience of a page, relevance, website security, and more.   

How does Google’s algorithm work with SEO?  

• Google uses over 200 factors in its algorithm for ranking websites (Backlinko)
• Google introduces 500 to 600 changes to its search algorithms every year (Search Engine Land)
• There have been eight major Google algorithm updates (Search Engine Land) 

Backlinks

Backlinks are an integral part of every winning SEO strategy. Not only are backlinks the core of your off-page SEO strategy, but they are also considered by Google to measure the value of your web page.   

What are backlinks? 

Backlinks, also referred to as inbound links, refer to links from another web page that have been added to your website. The best backlinks come from a trusted and authoritative source and if implemented correctly, a solid backlink strategy has the power to help boost your company’s online authority.    

How effective are backlinks?

• Web pages that rank number one in search engines often have 35,000 backlinks or more (Backlinko)
• Results that rank number one in Google SERPs have approximately 279 referring domains (Backlinko)
• 99 percent of the websites ranking in the top results of Google have at least one external link (Forbes)

SEO & Marketing Agency

What should I know before working with a marketing & SEO agency? 

• For SEO agencies that charge ​​per-project, $501-$1,000 is the most common price range (Ahrefs)
• 65 percent of companies stated that they’ve worked with several different SEO providers. 25 percent have worked with three or more providers (Backlinko)
• Businesses in the United States spend around $79 billion on SEO each year (Statista)  

References

The post 30 Important SEO Statistics (2023) appeared first on DAGMAR.

Now that you are aware of just how closely link building is related to your law firm’s online visibility, keep reading to discover how it works, which strategies could be the most effective, and how it can help improve your SEO.

What is link building?

All of the best law firm sites on the web employ a link-building strategy. Link building is the process of strategically placing links onto your website that can boost your law firm’s search engine ranking.

Whether you are working on ways to get other websites to link to your website, or selecting links from other websites, it’s important to be strategic. Depending on the relevance of links, quality of your links, and link equity associated with each URL, this technique can help lawyers remain competitive in search engines.

What are backlinks?

A report by Ahrefs revealed that 55.24 percent of pages don’t have a single backlink. Backlinks in SEO are an important component that can help build your law firm’s ranking power in search engines. These links can be described as any link on your website from a domain that is different from yours.

There are two types of backlinks:

• No-follow links – These backlinks have a tag that indicates to search engines that the link should not be considered in the website’s link profile. As a result, these links can increase website traffic, but they have no impact on your law firm’s SEO and rankings.
• Do-follow links – Unlike no-follow links, these backlinks allow search engines to crawl the web page. These links carry link equity, so they have the power to positively impact your search engine ranking. Typically, no action is required to create a do-follow link. A do-follow is almost always preferable to a no-follow link.

Why would you disavow links?

A disavow is a list of links a website owner is asking search engines to ignore. The links are generally unnecessary, irrelevant links that search engines wouldn’t want to consider when crawling your website. Google may disregard several of them on its own, however, in the event that it cannot, you may need to create a disavow list.

It’s generally not necessary to create a disavow list and submit it to Google. But there are times when it may be worthwhile. It should only be created if there are a multitude of low-quality links directing to your website and or these links can be reported as spam and may result in removal.

How to create a disavow list

• Create a list of links that you would like to disavow
• Upload your list to the disavow links tool page
• Remove all disavowal from a property

Making the decision to create a disavow list or not can be a complicated one for someone who is not very familiar with assessing the quality of backlinks. As a result, we highly recommend that you only proceed with this step once you’ve consulted with a trusted SEO expert. Once a disavow link has been removed, it cannot be reversed and this can have a negative impact on your law firm’s SEO.

Types of Links

Your law firm’s link-building strategies and tactics will consist of two types of links; internal and external links. According to Databox, 50 percent of experts include at least 2-3 internal links and 36 percent believe 3-5 links should be included on your website pages. Although internal links both can be very valuable components to your lawyer SEO.

Learn the difference between these two link types below:

Internal links

Internal links are hyperlinks that direct from one page of your website to another. These types of links are used to create an information hierarchy for your law firm’s website. There are four types of internal links:

1. Contextual links – These types of hyperlinks direct users to relevant content from your website. This also helps build authority

2. Navigation links – Popular internal links on your website, such as the links that appear in a website’s main navigation, are an example of navigation links. These signal to search engines which pages on your website are the most popular.

3. Footer links – Also known as sitewide links, footer links are located at the bottom of your law firm’s website. These links help build link authority to non-navigational pages. Although footer links boost the user experience by improving navigation for its users, Google views the footer as an area humans hardly interact with, which is why it tends to devalue links in this particular space.

4. Image links – These types of hyperlinks use clickable images to engage users. Call-to-action buttons, image advertisements, and infographics are all good examples of what an image link is and how it works.

External links

External links, also known as inbound links, are links that have been added to your website from a domain that is different from your website. Incorporating them into your link-building strategy can help your law firm improve the credibility of its website. According to a study conducted by Backlinko, 94 percent of the world’s content receives zero external links. Given only 6 percent of websites are implementing external links, this could give your law firm a competitive advantage.

About Your Anchor Text Profile

All of your law firm website’s links will live in what is called an anchor text profile, or anchor text portfolio. Every website has a backlink portfolio. This sums up all of the backlinks on your website and the anchor text that is linked to them. Websites with links that are diverse in nature appear more credible to search engines than those that are not.

How does link building help SEO?

Link building helps attorneys certify themselves as experts in their respective field. The more backlinks a page has, the more organic search traffic it can receive from search engines. This will likely result in search engines increasing your search engine ranking, and more.

If done correctly, there are many link building benefits your law firm can experience as a result.

What are the best link-building strategies?

There are several link-building strategies available, but all of them will not produce the same results for your law firm. That’s why it helps to know which methods the experts are using to experience link-building success.

When SemRush surveyed 850 SEO experts on the most effective link-building strategies, they recommended the strategies below.

Best Link-Building Strategies for Law Firms

Graph data from SemRush.

Start Guest Posting

With 53 percent of SEO experts recommending guest posts, it is the most popular link-building strategy. During this process, an attorney can be featured as a guest blogger to increase the visibility of their own site. In exchange for your contribution, a link will be placed onto your blog that links back to your law firm’s website.

Duplicate Competitor Backlinks

Search engines don’t care which website did it first, they care about which one did it right. That’s why 46.77 percent of SEO experts recommend duplicating competitor backlinks as a top link-building strategy. This process is self-explanatory–you will use backlink checking software (like SpyFu, SemRush, or Moz) that can provide your law firm with backlink profiles of its competitors. This will allow you to continue to track their backlink strategy. Next, you can set up outreach campaigns targeting webmasters that are linking to your competitors and ask if they can link to your website, as well.

Use Resources & Links List Pages

43.55% of SEO experts recommend the resources & links list pages method. This strategy entails researching websites that have resource pages or a list of other helpful links to various legal websites, such as the Florida Bar Association. Next your law firm can ask for a link to a resource article on your website.

If you’re interested in seeing a great example, take a look at this legal resource page from Harrell & Harrell.

Unbreak Broken Backlinks

Broken links on your law firm’s website can have a negative impact on your SEO. That’s why 38.71 percent of SEO experts recommend detecting broken links on your website as early as possible, then either replacing it or reporting it to Google webmasters,

Optimize Business Directories and Local Listings

38.71 percent of SEO experts recommended the optimize business directories and local listing strategy. This strategy will require your law firm to be listed in the top relevant online directories, which usually include a no-follow link to your website. Since many law firms are looking to provide their services to local prospects, this strategy would be ideal for attorneys.

Incorporate Social Media Backlinks

When it comes to sharing your website on social media, sharing is caring. That’s why 38.70 percent of SEO experts recommended incorporating social media backlinks in your link-building strategy. Social media backlinks occur when another account shares a link to your law firm’s content with its social media network.

Although social sharing has no direct correlation to our search engine ranking, it can have an impact on your branded SERPs.

Submit Public Release and Content Submission

For law firms that would like to promote a particular product or service, this could be a very effective method. 35.48 percent of SEO experts have submitted press releases, guides, or other content to platforms and they highly recommend this strategy.

Link Unlinked Mentions

Unlinked Mentions – 35.48%

Any time a website mentions your law firm and fails to link to your website, it’s a missed opportunity for your SEO. That’s why 35.48 percent of SEO experts feel like it may be worth it to reach out to these publishers and ask them to link to your website.

Partner With Opinion Leaders

22.58 percent of SEO experts have had success by partnering with opinion leaders. Whether they used brand advocates or conducted interviews with industry leaders, this option can provide both the brand visibility and the backlinks law firms need to remain visible in search engines.

Add Blog & Forum Comments

Blog & Forum Comments – 22.58%

22.58 percent of SEO experts recommend the blog & forum comment option. This process is similar to the adding a URL technique, except, it focuses exclusively on adding links into comment boxes on relevant blogs and forums.

Try the Skyscraper Technique

14.52 percent of experts recommended the skyscraper technique. This is a white hat SEO strategy that will require you to perform in-depth research on the topic you will be writing about. This includes looking through existing content from competitors that are performing very well in search engines. After taking inventory, this method will require you to write new content that improves upon the existing content, then ask the original publisher if they can replace one of the backlinks on their webpage with yours.

Include Reciprocal Links

The reciprocal link method can provide unpredictable results, which is why only 9.68 percent of SEO experts have recommended this method. Reciprocal linking requires linking to another website, while that website will also link to yours. Since Google prefers an assortment of external links, continuously linking to the same site may not always be able to provide you with the results you wanted.

Optimize Your Link-Building Strategy

Busy law firms like yours must find a balance between being results-driven and effective. Link-building for attorneys helps bridge the gap–it provides the competitiveness that lawyers want and the visibility that they need to run a seamless and successful law firm.

Frequently Asked Questions on Link Building for Law Firms

Why is link building important for law firms?

In the legal industry, your reputation is everything. The more reputable a law firm is, the more trustworthy it may appear to prospects. Since Google search engines favor high authority sites with strong link profiles, this can positively boost SEO marketing for lawyers. In fact, one of the most important ways a website can establish its authority online is through its link-building strategy. This is one of many reasons that law firms should be placing a heavy emphasis on link building.

How long does it take to see results of link building?

Between the time it will take to add links to your website, to the amount of time it will take for Google’s web crawlers to detect it, the process can take anywhere from 3-6 months. According to a survey from Aira, 51 percent of individuals reported that it took about 1-3 months to see the impact of their link-building efforts.

Is link building still relevant in 2022?

Link building is very relevant and will continue to be an integral component that Google will consider when ranking your law firm web pages. As long as Google’s algorithm continues to place an emphasis on links to build online authority, link building will remain an important part of lawyer SEO.

The post Link Building for Law Firms and Attorneys appeared first on DAGMAR.

According to Search Engine Watch, pages with schema markup can rank four positions higher in search engines. Despite this remarkable discovery, less than 1 percent of companies have incorporated schema markup into their website–automatically providing those that do with a serious advantage.

What is schema markup?

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. In fact, Google shows results containing rich snippets for more than 36 percent of keyword queries examined.

Rich Snippets Explored

While there is no evidence to prove that rich snippets or schema markup itself has a direct impact on search engine rankings, there are several obvious indirect benefits, such as:

More Relevant Results

The easier it is for Google to read your website’s content, the more relevant search queries your law firm can show up for.

Greater Visibility

Placement at the top of Google search results can mean more brand recognition for your law firm.

An Eye-Catching Display

A superior user experience can be beneficial to your lawyer SEO and your bottom line.

What does schema markup do?

The microdata used in schema markup labels large blocks of similar content, allowing search engines to grasp your law firm’s website information faster and easier. As a result of knowing a website’s content better, Google can display it better in SERPs. This makes search engine optimization for lawyers more effective and helps keep law firms competitive online.    

Is schema right for my law firm?

You’re probably wondering if schema markup could be a great edition to your local SEO for law firms strategy. If you are interested in possibly implementing schema, before getting started, check and see if your law firm meets the criteria below: 

• Your law firm’s website pages are already ranking well
• Your law firm’s content meets the requirements for rich results (view the full list of guidelines here)
• You’ve already developed a strong digital presence for your law firm

What is schema markup used for?

There are hundreds of schema categories and they have several uses. Commonly, schema markup is used for:

• Local Businesses
• Reviews
• Products
• People 
• Organizations 
• Products
• Articles

Typically, search engines struggle to differentiate the price of a product from a 5-star review. Schema markup makes it easier for search engines to differentiate the two and in turn, it can provide users with the information they are looking for in any category.

Schema markup vs. structured data

Schema markup or structured data, which one can boost my lawyer SEO the most? With a simple Google search, you will see how the two are often used interchangeably, however, a little research will reveal that there’s a slight difference between the two terms.

Structured data

The term structured data applies to code within your site’s HTML that provides information about a webpage and the entity responsible for managing it. Structured data helps interpret this language and depending on how this information is encoded, it can take some effort for search engines to decode this data and relay it to search engines.

Schema markup

Schema markup is the result of Schema.org, a joint effort between Google, Bing, Yahoo, and Yandex, which can be defined as a form of structured data that uses a standardized set of defined values and classes to categorize on-page content. The easier it is for search engines to read and understand your content, the more likely search engines like Google will reward you by ranking your website on the first page for relevant searches.

How can schema improve lawyer SEO?

Get Into Google’s Knowledge Graph

Google is the authority in search engines, which can only mean results that appear in its knowledge graph can receive a great deal of visibility. A knowledge graph may appear as a large listing to the right of your search results, or at the top of the search results page and this placement can help naturally increase traffic to your law firm’s website. While schema markup does not guarantee that your page will appear in the knowledge graph, it is one of few factors that Google looks for to determine its eligibility. 

Improve Your Click-Through Rate

With an increase in visibility, an improved click-through rate is sure to follow. High click-through rates are a good indication that users are finding your website and the content is relevant. Since Google considers the click-through rate as a factor in its algorithm, the more clicks your law firm’s website receives, the higher up it can propel in search engines.

Enhance the User Experience

Since schema markup considers intent, the results displayed enable users to make more informed decisions. In fact, 2 in 5 adults use voice search at least once a day and results for search queries conducted by voice are powered by schema markup. In addition to having a seamless law firm website design, little details like these that help shape the user experience is one of several ways your law firm can get the most out of schema markup.

How do I add schema to my law firm website?

Are you completely sold on the idea of using schema markup, but still unsure on how to add it? We’ve got you covered. There are a variety of methods you can use to add schema markup to your law firm’s website:

1. Google’s Structured Data Markup Helper – This is a great tool to help guide you on how to create schema markup for your website. Get started by selecting your schema type of choice and proceed by adding your website’s URL.
2. WordPress plugins – If you have a WordPress website, there are several plugins available that can help you add schema markup. Some of the most popular options are Schema Pro, WP Review Pro, and Schema App Structured Data.
3. Coding manually – Schema markup can be added manually to both, an HTML website and a WordPress website.

Before the page goes live, don’t forget to check your work using a schema markup testing tool.

Common Schema Markup Terms You Should Know

Knowledge graph – It is a knowledge base of entities and the relationships between them. It allows users to get more relevant search results, and enables SEO to generate more traffic to relevant, optimized content. A knowledge graph enables search engines like Google to better understand search intent, accommodate voice searches, generate more brand visibility and authority.

Microdata – Microdata is a set of tags embedded within an HTML code that works to analyze web pages and makes annotating HTML elements with machine-readable tags much easier.

Organic search results – There are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Rich snippets – These are the extra bits of information that appear next to results on a search page. This can include reviews, prices, related links, location information, an embedded Wikipedia article, etc.

SERPs – Search engine results page, also known as (“SERPs” or “SERP”), are Google’s response to a user’s search query. SERPs commonly include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

Structured data – Schema markup is a form of structured data. It is a standardized way to provide information about a web page and helps search engines like Google to better understand what your content is about. There are three main formats you can use to structure data: JSON-LD, Microdata, or RDFa.

Web crawlers – This is defined as a program designed to crawl and index content on the web. Google and other search engines use Crawlers to create a library of pages on the internet which can then be sorted using search queries.

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