Here’s a recap of some of 2023’s most noteworthy digital marketing highlights: 

We Watched ChatGPT Change the Game for Content

When ChatTGPT made its debut on November 30, 2022, it changed the game for writers, students, professors, and several other organizations driven by content creation. This resulted in many organizations asking themselves this honest question, “Will AI-generated content impact my business?” 

For many companies, it already has. According to a survey conducted by ResumeBuilder: 

• 25% of businesses using ChatGPT have already saved over $75k.
• 48% of businesses that are using ChatGPT have replaced human workers with the technology.
• 49% of businesses currently use ChatGPT, while 30% intend to use it in the future. 
• 93% of businesses say they plan to expand their use of ChatGPT in the near future.

We Discovered How ChatGPT Can Help Simplify the Creation of PPC Campaigns 

ChatGPT is artificial intelligence software that consists of a large language model, which enables its users to insert a prompt, and it will generate a response. However, this technology can have way more uses than for content creation alone. Our PPC experts have also discovered ways that ChatGPT can be useful for PPC campaigns.

The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to:

• Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies.
• Estimate search volume to determine how competitive each keyword would be to rank for.
• Pinpoint long-tail keywords with less competition that may be easier to rank for.
• Find high-value keywords that your content may be able to successfully rank for.

We Witnessed the AI Tool Takeover

Once we began to see the benefits of AI-powered technology, such as ChatGPT, it opened the floodgates for more innovative AI tools to enter the market and unlock more possibilities for professionals in the digital marketing industry, and beyond.

• An array of AI-powered tools became available at our disposal. Since many AI-powered tools were built on OpenSource AI platforms, a majority are free of charge. However, there are some on the market that may cost a small fee, as well. With so many to choose from, we developed a list of AI tools every business should try at least once. 
• AI content detectors have become essential for content creators. Naturally, with more AI content circulating the web, there has to be some form of checks and balances. This is what inspired a surge of AI detection tools to be released to the web. We have developed a list of some of the best AI detectors available, enabling businesses to explore their options.  
• AI image generators gave birth to the AI art boom. Businesses can use AI in graphic design to increase productivity and create unique images to accompany content with a simple click of a few buttons. Now that there is a faster way to create graphics, all it takes is conducting a little research to find the best AI image generators for your business to start producing your own visuals.       

We Transitioned From Universal Analytics to Google Analytics 4

When Google aimed to completely replace Universal Analytics with Google Analytics 4, it warned administrators that as of July 1, 2023, it would discontinue the processing of UA data. With a set deadline and a goal of navigating the steep learning curve of GA4, our team was able to successfully migrate our accounts and continue to track them in the new platform.   

Throughout our journey towards making the switch to GA4, we published a trail of tutorials that could help others, such as: 

1. How to Set Up Google Analytics 4 Using Google Tag Manager 
2. How to Track Forms in Google Analytics 4 Using Google Tag Manager
3. How to Set up and Track Button Clicks In Google Analytics 4 Using Google Tag Manager

We Kept Up With Google Local Services Ads Updates

Since Google Local Services Ads became available in 2015, this product has seen a series of enhancements. For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals.

Then, a few months later, Google updated photo guidelines for LSAs and announced that it was in the process of launching an improved version of its image-reviewing process for LSAs. 

We Survived a Series of Essential Google Core Algorithm Updates  

According to an article on Google Search Central, broad core updates tend to occur every few months. However, sometime towards the end of 2023, we were stricken with a series of back-to-back Google core algorithm updates, leaving some website administrators concerned about the current state of their online rankings. 

• March 2023 – First core update of 2023
• August 2023 – Second core update of 2023
• October 2023 – Third core update of 2023
• November 2023 – Fourth and final core update of 2023

Barely two months after the second core update of the year in August, Google released the October 2023 Core Algorithm update. Just a few weeks later, it released another core update in November — making 2023 the first time in a few years that we’ve seen two core updates released a few weeks apart. 

We’re (Sort of) Prepared for the Elimination of Third-Party Cookies in 2024

When we wrote about the anticipated depletion of the third-party cookie in 2021, who would have predicted that on July 27, 2022, Google would delay its launch until 2024? The world’s market leader in online search continues to make us wait in anticipation for it to join the ranks with other web browsers and allow users to enjoy a less invasive, more privacy-first online experience. While you’re playing the waiting game, you should ask yourself, “Are you prepared for what’s to come?”

Time is ticking, and a third-party cookie-free future is almost here. To ease the anxiety and prepare for the unknown, learn what you can do to stay ahead of change and start business off right during the new year.  

Our Year in A Nutshell

A new year means another opportunity to improve upon the things we’ve learned and pick up effective new strategies in the process. With ChatGPT and several other powerful AI-powered tools in our arsenal, the death of the third-party cookie on our radar, and GA4 tracking and monitoring every essential event along the way, we’re ready to face the unknown with confidence. Are you? 

The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR.

Breaking Down Third-Party Cookie Usage

According to research conducted on third-party cookie usage: 

• 80% of digital marketers and advertisers depend on the data third-party cookies provide to effectively reach potential customers 
• 70% of professionals feel the advertising industry will regress, as a result of eliminating third-party cookies
• 46% of companies feel they are ‘very prepared’ for third-party cookies to be phased out 

How Online Users Feel About Third-Party Cookies

Imagine visiting a website, and the moment it loads, a notification appears, asking you to accept its privacy terms so it can collect your data. How would you feel? Does that sound like a delightful experience?  

• For users, it can be intimidating or downright concerning to know that your activity is being tracked.
• For advertisers, the data received from third-party cookies are golden nuggets of information required to unlock more effective communication with potential prospects. 

However, suppose users avoid interacting with a website due to privacy concerns. In that case, it will impact your progress and it could also have a negative impact on how users feel about your business overall. 

Yes, the idea of third-party cookies can be quite alarming, but has their existence truly had an effect on the user experience? Many marketers and advertisers think so. In fact, 48% of professionals believe their revenue will increase once third-party cookies have been completely phased out by Google.   

Why Third-Party Cookies Are Over

In the blog we wrote in March of 2022, we discussed how many web browsers have agreed to block third-party cookies to regain the trust of their users, with Google being the exception. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.  

Another factor that may have played a role in the depreciation of third-party cookies is that our online landscape is changing. Targeted ads powered by third-party cookies are no longer considered as effective as they once were. With new solutions on the rise, there may be a more efficient and cost-effective method on the way in, as third-party cookies make their exit.       

Third-Party Cookies Had a Good Run

For years, third-party cookies have been collecting user data, and taking its course. Here’s a brief history of the third-party cookie, which displays some of the most prominent events that have led up to what is taking place today. 

• 2013 – Safari and Firefox web browsers begin to block third-party cookies.
• 2017 – Safari completely blocks third-party cookies. 
• 2019 – In an effort to safeguard the privacy of its online users, Firefox creates an Enhanced Tracking Protection (ETP), designed to block third-party cookies automatically.
• 2020 – Google announces its plan to eliminate third-party cookies. 
• 2021 – Google announces Privacy Sandbox trials, and proposes it as an alternative to third-party cookie depreciation. 
• 2022 – Google delays its plans to phase out third-party cookies until 2024.
• 2023 – Google starts phasing out third-party cookies for Chrome users. 
• 2024 – Google plans to disable third-party cookies for 1% of users by Q1 of 2024. (January) and will phase out third-party cookies for all Google Chrome users by Q3 of 2024 (July). 

What You Can Do to Prepare

Third-party cookies are planning to make a grand disappearing act, but that doesn’t mean your relationship with prospects should crumble. Here are a few tasks you can start doing right now that could help you better navigate through our cookieless world:

• Audit your cookie usage as soon as possible. Google highly recommends this step, as it can prepare businesses to detect any compliance risks early and take inventory of which type of cookies your company is using, how that data is being used, and more.  
• Leverage first-party data.  When we heard Google was saying goodbye to third-party cookies and third-party data, it inspired many marketers and advertisers to say hello to first-party data. First-party data is provided by users when they interact with your website or your campaigns. A great example of first-party data would be a geographic location, subscription information, or feedback from surveys. First-party data can be used to help cultivate honest, transparent first-party relationships. 
• Consider zero-party data. Zero-party data is information that is provided to a business directly from the user. An excellent example of this is when a user shares their purchasing intent with a company. Since this information was provided voluntarily, this data type appears to be less invasive than third-party data.

The post Preparing for a Cookieless Future: How Marketers Can Stay Ahead of the Game appeared first on DAGMAR.

One common occurrence we discovered about AI-generated content is the longer the assignment, the greater the chance of inaccuracies. We also learned that in a world of fake news and misinformation, AI chatbots are still incapable of identifying which sources are credible, and which are not. These setbacks shouldn’t be seen as disadvantages, but instead, we should perceive them as opportunities to ensure that our content is accurate and identify how much of it has been written by a chatbot by using an AI detector.  

What is an AI detector?

An AI detector is an online tool designed to detect copy that has been written by an AI content-generating software, such as Bard and Chat GPT. Since ChatGPT was one of the first successful AI content generation tools to become available, AI detectors are also commonly referred to as GPT detectors.

Most, if not all GPT detectors are trained to identify content that has been written by the following AI content generation tools:  

• BARD
• ChatGPT
• GPT-4
• GPT-J
• And more

Below are some of the best AI detectors that people have been raving about.

Winston AI

Winston AI claims to be the most “trusted AI detector” on the market. This AI-generated content detector boasts of having a 99.6% accuracy rate, this AI detector is considered one of the most popular detectors available. Whether you are in search of a free AI detector, or you have a budget set aside for one, Winston AI offers a few flexible plan options to its users.  

How Much Does Winston AI Cost?

If you think Winston AI might be the best AI detector for your needs, below is a breakdown of its plans and pricing options.

For more information, please visit: https://gowinston.ai/.

Originality.AI

Originality.AI is a popular AI detector on the market, and it claims to be the most accurate AI content checker and plagiarism checker for content marketers. With 99% AI content detection accuracy, this AI detection software will provide its users with a readability score, and it also comes complete with a plagiarism checker.

How Much Does Originality.ai Cost?

If you’re ready to make Originality.AI your premier AI detector, review its plans and pricing options below to see which one might be best for you.

For more information, please visit: https://originality.ai/.

ZeroGPT

ZeroGPT is an AI detector on the market that can help you identify content that has been written using AI. With an AI-text detection accuracy rate of up to 98%, ZeroGPT is a platform worth trying out to see how well it can work its magic. It includes DeepAnalyse™ Technology to help better analyze content and determine how much of it, if any, has been written by artificial intelligence.

How Much Does ZeroGPT Cost?

ZeroGPT could be the right AI detector for you if its prices align with your budget. Here is an overview of its plans and pricing options.

For more information, please visit: https://www.zerogpt.com/.

Passed.AI

Passed.AI is being marketed as an AI detector designed for academic environments. With Passed.AI, its users receive a comprehensive report that includes details, such as how many contributors have added to the document, how much time was spent on it, and what copy was copied and pasted into it. In addition, users will receive plagiarism scores and AI detection scores.      

How Much Does Passed.AI Cost?

Passed.AI does offer a free trial. However, after the 5-day free trial has ended, your account will revert to the standard plan at $9.99 per month, which grants users up to 200 free credits on a monthly basis.

Here is an overview of its plans and pricing options.

NOTE: Users can purchase credits at $0.01 per credit (= up to 200 words) to upgrade their tool or to perform plagiarism checks.

For more information, please visit: https://passed.ai/.

GPTZero

GPTZero is an AI detector that enables its users to analyze up to 5,000 characters at a time to identify any AI-generated content that may have been included. Unlike many of the more popular tools on the market, GPTZero doesn’t specify its percentage for detection accuracy. However, it does consider itself to be the “gold standard in AI detection.”

How Much GPTZero Cost?

GPTZero is a free AI detector that enables its users to detect if the content they have uploaded contains AI-generated content. While free may sound great to your pockets, it might not always be the most effective option for your needs.

For more information, please visit: https://gptzero.me/.

Detect. Correct. Protect Your Online Credibility.

Thanks to the development of AI, the volume of articles published online is on the rise. AI detectors help content creators fight back against inaccuracies and scale down on publishing copy that doesn’t sound very natural, or in this case, human. These tools help chatbots and non-chatbots work together to crank out large amounts of accurate content, but with a human touch.  

Don’t risk your credibility and let inaccuracies slip through the cracks. Try one of these AI detectors on the list today and see what it could do for your content creation process.

The post Best AI Detectors To Use in 2023 appeared first on DAGMAR.

This seemed like the most viable option for years until AI emerged and completely changed the game. Now businesses from a variety of industries can enjoy more affordable options that the power of AI has unlocked. 

 If you currently aren’t using any AI image generators, we’ve gathered some of the best AI image generators for business to make your decision even easier.  

Why Use AI Image Generators?

Whether you want to call them AI image generators, AI art generator apps, or AI image creation tools, this new technology is now an option that can help fulfill some of your business’s visual art requests. Although it is new and different from what we have experienced in the past, AI image creation is more than just a trend. This approach is being proposed as a new and faster solution that can solve creative problems for individuals and businesses alike. 

When it comes to running a successful business, challenges are inevitable. With AI on your team, you can enjoy some of the following advantages:

If you’re considering using an image generator, below are some of the best ones on the market for businesses.  

Midjourney

Have you ever imagined the perfect visual and wished you could make it come to life somehow? Midjourney is an AI image generator that can turn a simple text prompt into the image of your dreams. As one of the most popular AI art generators, Midjourney works fast to create AI artwork within a minute. Thanks to its advanced Graphics Processing Units (GPU), Midjourney users can expect quick, quality AI photos every time.

Is Midjourney Free? 

Midjourney is not a free AI image generator. It is a subscription-based program with monthly plans starting at $8. Users have the option to pay either monthly or annually. It may result in higher costs if you prefer to pay monthly instead of annually. Month-to-month plans can start from as low as $10 a month, depending on your needs. 

Below is a comparison of each annual plan offered by Midjourney.   

Try Midjourney

DALL-E 2

From the creators of ChatGPT, DALL-E 2 is an AI image generator that uses text prompts to make your visual creations come to life. In addition to its impressive photo-generating capabilities, DALL-E 2 also enables its users to resize images, add and remove elements from a photo, and create variations of their artwork. This software was created with Open Source AI, which claims that DALL-E 2 users can indeed profit from and repurpose the images they have created from this platform.   

Is DALL-E 2 Free?

Although DALL-E 2 is not free to use, users can get started by purchasing 115 credits for $15. The system takes a credit-based approach where four images can be created from a text prompt for one credit. If your demands for visually compelling images are infrequent and you may just need a few images here or there, DALL-E seems like the most flexible and cost-effective option. Since it is credit-based, businesses can save money and enjoy the freedom of having no monthly fee.   

Try DALL-E 2

Photosonic

Photosonic is an AI image generator that currently has over 1.5 million AI images and counting. This software can easily turn words into eye-catching images that can be added to blog posts, emails, landing pages, LinkedIn, YouTube, and more. Photosonic was created by Writesonic, an award-winning company that has several other AI-powered tools that can increase the productivity of your business. 

Is Photoshonic Free?

Since Photosonic is a subscription-based AI art generator, it does offer a free trial. However, due to its limited functionality, this experience will differ from its paid plans. If you’re impressed by the free trial and would like to take it a step further, there are upgrades you can make to your Photoshonic AI image generator subscription.

Try Photosonic

Let’s Enhance

Let’s Enhance does exactly what its name suggests—it beautifies your existing photos. This software is less of an AI-powered image creator and more like an AI image enhancer. If you’ve ever taken a small photo and longed for a way to resize it, without losing its rich color and quality, this AI tool is for you.

Is Let’s Enhance Free?

Let’s Enhance allows users to receive 10 free credits upon signing up to use the AI image generator, but it does not offer a free trial. Below are some of the plans they have available.

Try Let’s Enhance 

Jasper Art 

If you like Jasper for your content needs, you’ll love to try Jasper Art for your visual needs. This AI image generator is powered by a text prompt, simply enter what you would like to see and watch the power of AI create it for you. If you need inspiration, Jasper Art comes with various templates you can choose from, too. With so many powerful features, Jasper Art has the potential to be a great new AI sidekick for any busy company in need of quick, compelling visuals. 

Is Jasper Art Free?

Users can get started with Jasper Art by signing up for a 7-day free trial. After it has been completed, if you would like to continue to use Jasper Art, there are two monthly plans you can choose from.

Try Jasper Art

Canva AI Image Generator

If your business already uses a Canva account, its AI image generator may be your ideal choice. This text-to-image AI photo generator is easy to use and personalize. Simply add a description of the image you would like to be created, such as, “A spotted blue dog sitting on an orange couch,” and watch it come to life inside of your screen. After your image has been created, it can be styled, or layered, or you can add text to further tell its story. 

Is Canva AI Image Generator Free?

Since the AI image generator from Canva requires a Canva account, there are three options for these plans. You can expect to pay the costs displayed below depending on your plan.

Try Canva AI Image Generator

Select the Best AI Image Generators for Your Business

Whether you are a small medical practice or a marketing agency like us, there are ways you can use AI tools to streamline your creative process and scale your business. Unlike traditional stock images that have already been created, no two images are alike with AI image generators. This uniqueness is worth every penny and contributes to what makes AI-generated images more cost-effective than stock photos. 

A picture says a thousand words, and with AI image generators, your work can speak volumes while saving your business thousands of dollars a year. 

Make a lasting impression on your audience and try out one of the best AI generators for businesses on our list today.

The post Best AI Image Generators for Business appeared first on DAGMAR.

But with the rise of artificial intelligence-driven applications, this innovative technology is developing faster and easier ways for us to complete a variety of tasks. If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help you scale your business with just the click of a few buttons. 

Below are some of the coolest new AI innovations we recommend every business try out at least once.

16. Murf

Looking for a voice that’s gentle, kind, yet professional enough to add to your company’s new promotional video? Murf, an AI voice generator, is revolutionizing how businesses find voiceover talent. The AI tool has a series of lifelike AI voices, and there are over 20 languages to choose from. Simply add your script, select your voice, then upload music, an image, or a compelling video to see what Murf can do. 

15. Textio

Who wouldn’t want to hire the perfect candidate, while only putting in half the work and energy it usually takes? Textio is an AI-powered tool that can help recruiters, talent sourcers, and any business looking to attract top talent, save time, and energy during the recruiting process. Several convenient features like social bias detection, tracking, and sensing harmful language are what could make this tool a convenient addition to your arsenal.    

14. Tomi

Tomi is a digital marketing AI-powered tool that your business should consider. It can analyze how users are behaving on your website, and it can even forecast the purchase value of a new prospective customer. Having the ability to predict the customer lifetime value, or (CLV) is an essential superpower that businesses can now access, thanks to this unique AI tool.

With Tomi, your businesses can harness the power of AI and boost its efficiency and overall effectiveness. The immense value this AI tool offers is far too beneficial to ignore. 

13. Glass 

These past few years, there’s been a surge in innovative technology healthcare professionals can use to make their lives and everyday tasks in their medical careers much easier. Glass is one of them. 

We’ve all depended on healthcare professionals to properly diagnose us and provide the right clinical plans for treatment, at one time or another. Now there’s a new AI tool they can rely on to make these tasks faster and easier.

If you work in the medical field, you know that when it comes to treating patients, time can truly be of the essence. Glass leverages a large language model (GPT-4) and a clinical knowledge database, which enables clinicians to create faster, easier diagnoses, clinical plans, and more.     

Build your medical knowledge and boost efficiency at your healthcare practice by giving Glass a try. 

12. Snyk Code

Ensure that your code is safe, secure, and efficient with Snyk Code. Technology businesses can enjoy this developer-friendly AI-powered tool that provides real-time scanning and fixing

And keep the development workflow going. Unlike similar tools that rely on entropy checks and or regular expressions, Snyk leverages machine learning which can improve data integrity and decrease the amount of human error found in code.  

If you’re a business looking to thrive on clean code and greater efficiency, Snyk Code is worth a try. 

11. WebScraping

WebScraping is an AI-powered tool that is pretty self-explanatory. It is an excellent web scraper tool that only requires a few clicks to work its magic. Need to unblock a site and view its data? WebScraping can bypass CATCHAs, and even the toughest web blocks. 

If your business needs a tool that can help you scrape sites without limits, it’s certainly worth a try. 

10. Fireflies

If your business is big on meetings, there are AI tools available on the market that can keep you organized and help you stay up to speed. The Fireflies AI tool is one of the most efficient ways to automate meetings. It leverages AI technology to record, summarize, and conveniently transcribe meetings from video software like Zoom or Google Meet, conferencing applications, and more.

9. Talk to Books

Have you ever learned valuable information, but forgot which book you read it in? Talk to Books is an AI-powered tool that enables businesses, or anyone who uses it, to browse books and find quotes that respond to their queries. No more spending countless hours searching books to find what you’re looking for. Try this new AI technology designed to simplify the process by saving you a great deal of time, money, and stress. 

8. Warmest

Research shows that over 90% of businesses believe email marketing is important to their company’s overall success. If your goal is to send personalized emails without having to sacrifice more of your personal time, Warmest is an AI powered-tool worth looking into. When it comes to email creation, it is one of the most effective tools on the market. That’s because Warmest analyzes the writing style of emails sent in the past, and it claims to help you save at least five hours a week. 

Since Warmest is a free, open-source AI tool, you’ll have nothing to lose if you decide to try it out today. 

7. 1-Click Summarizer and Web Toolbar by Skim AI  

For those moments you’d prefer a summary, instead of having to read long, bulky blocks of text, the 1-Click Summarizer and Web Toolbar by Skin AI is a great shortcut to utilize. This AI tool is available as a Google Chrome extension, and it has the ability to analyze and summarize news, PDFs, research, and more.

If you are pressed for time and could use an assistant to keep information fresh and concise for you, the 1-Click Summarizer and Web Toolbar is a great tool to add to your arsenal.    

6. Legal Robot

Need assistance interpreting a new legal contract that could take your business to new heights? Before signing your name on the dotted line, you should try Legal Robot. This AI tool simplifies legal jargon that is difficult to interpret, identifies risky language, and more. If you are a law firm looking for new and more efficient ways to complete legal tasks, this could be a great solution for you.

Save your compliance team and your legal team time and money by trying out Legal Robot today.   

5. Beautiful

Whether you’re a small business or a large corporation, Beautiful helps you explore your creative side while seamlessly creating stunning presentations. This AI presentation software can be used to help you visually bring your message to life. If you’ve ever found yourself in need of inspiration while using PowerPoint or Google Slides, you’ll appreciate the sleek interface and customized templates Beautiful offers that can help you engage clients, impress colleagues, save time, and increase productivity.   

You don’t have to be a graphic designer or a technology genius, either. Beautiful is easy to use, and it won’t require you to have extensive design skills or coding background. Not a creative bone in your body? No problem. Let AI guide you as you create stunning visuals for presentations, slides, pitches, training materials, and more.     

4. Jasper AI

Jasper AI is a popular AI tool businesses have been using to boost content productivity. This advanced artificial intelligence platform can help streamline the writing process by delivering speedy content 10 times faster than usual. 

Although its content capabilities are worth bragging about, Jasper isn’t limited to its writing skills. Businesses are also leveraging this AI tool for predictive analytics, and natural language processing (NLP) capabilities, and for those moments when you just need assistance gathering your thoughts and crafting your message better, but your brain feels like it’s shutting down.  

If you could use a writing assistant that can produce copy for social posts, help get the creative juices flowing with an outline, and someone who is also somewhat psychic and can predict future trends and opportunities that can improve your bottom line, you should try Jasper now.       

3. Albert

Albert can be a digital advertiser’s best friend, and we highly recommend small businesses try out this all-in-one AI tool to boost their digital marketing efforts. If you have a small, but powerful team and not enough brain power to execute like your larger-sized competitors, you can leverage the power of marketing AI with Albert.ai by Zoomd to optimize campaigns, personalize messaging, and monitor valuable data for a seamless experience across channels.

Plus, Albert easily integrates with your paid search and social programmatic accounts, which is another great reason to give it a try. 

2. Sales Email Assistant by Reply.io

Imagine if you could create personalized emails using artificial intelligence that sound realistic, as if they were written by a real human. Sales Email Assistant uses AI technology to add that personalized human touch users need to boost open and reply rates for your business.  

According to a report, 79 percent of marketers consider email to be one of their most effective channels for marketing. Sales Email Assistant is an AI Tool that can help businesses achieve basic tasks, such as developing engaging and human-like sales emails, writing follow-up emails, and boosting productivity within minutes.

Any company looking to boost its email marketing efforts can benefit from trying out Sales Email Assistant, at least once.     

1. ChatGPT

ChatGPT is an AI-driven natural language chatbot by OpenAI that is changing that game and revolutionizing the way we create web content. 

In fact, ChatGPT is so game-changing that it inspired Google, the authority in search engines, to develop its own competitor, Bard. Both of these AI-power tools are great resources that can provide quality AI-generated content and assist with day-to-day writing tasks, such as:

• Creating more professional-sounding emails
• Summarizing and paraphrasing complex copy
• Drafting blog outlines and social media posts 
• Developing HTML code
• Brainstorming new ideas 
• And more 

Nowadays, who hasn’t tried ChatGPT at least once? If you haven’t yet, now is the perfect time to give it a chance.

Start Unlocking New Business Opportunities Using the Best AI Tools 

Whether you are operating a marketing agency, a healthcare facility, or a tech firm, your business deserves nothing but the best. AI is changing the world, and some of these tools have the potential to change your processes for the better, forever. Since most AI tools are created using open-source software frameworks, there are many free options. However, there are some that may also require a small fee. 

Regardless, in the eyes of a business-savvy individual, any new tool that can work to improve efficiency and provide many other exceptional benefits at your operation should be worth every penny.  

The post 16 AI Tools Every Business Should Try  appeared first on DAGMAR.

With this growing demand for plastic surgery, competition among clinics has also increased, making it crucial for them to find ways to stand out and reach potential patients. 

This is where advertising comes in—by creating and promoting effective ads, clinics can increase their brand awareness, generate leads, and ultimately convert those leads into new patients.

Here, we’re going to discuss the importance of advertising for plastic surgery clinics, and provide a comprehensive guide on creating compelling ads that convert. 

Whether you’re a new clinic looking to establish your brand or an established one looking to expand your reach, this guide will help you create effective and successful plastic surgery ads. So, let’s get started!

Why is Advertising Important for Plastic Surgery Clinics?

In today’s competitive market, plastic surgery clinics need to do more than just rely on referrals to attract new patients. In addition to plastic surgery SEO, social media and online advertising, plastic surgery ads are still a critical aspect of a plastic surgery clinic’s marketing strategy.

One of the reasons why advertising is important for plastic surgery clinics is increased competition. With more clinics offering cosmetic procedures than ever before, standing out in the crowded market has become increasingly difficult. Advertising can help clinics differentiate themselves from the competition by highlighting their unique selling points, such as specialized procedures or highly trained staff.

Another reason is the need to reach new patients. While word of mouth is still a great way to attract new patients (who doesn’t love a new client thanks to a satisfied former client?), it is just not realistic to rely solely on word of mouth to grow a practice, especially in such a competitive landscape. 

Advertising will help clinics target potential patients who may not have heard of them through traditional referral sources. By reaching a wider audience, clinics increase their patient base and revenue.

And finally, advertising is a crucial step in creating a strong brand. This can help a clinic stand out from the competition, create a positive reputation, and establish trust with potential patients. By consistently promoting their brand through advertising, plastic surgery clinics can become top-of-mind for potential patients seeking cosmetic procedures.

The Objective of Plastic Surgery Ads

This is a pretty straightforward answer: All these advertisements help clinics achieve their business goals, namely increasing their client base. In a more general sense, there are three main objectives that these ads should aim to achieve:

Increasing brand awareness: For any plastic surgery clinic, building brand awareness is essential. Effective advertising can help spread the word about the clinic and its services, making it more recognizable to potential patients.

Generating leads and converting them into patients: Another objective of these ads is to generate leads and convert them into paying patients. Ads can be designed to target specific audiences based on demographics, interests, and other factors, increasing the likelihood of attracting individuals interested in the clinic’s services.

Showcasing the clinic’s expertise and services: These ads can be used to showcase the clinic’s expertise and services, demonstrating the unique value they offer to potential patients. This can help to build trust and confidence in the clinic, increasing the likelihood of attracting and retaining patients.

By keeping these objectives in mind when creating ads, clinics can ensure that their advertising efforts are focused and effective in achieving their business goals.

Types of Advertising

Plastic surgery clinics can use several different types of advertising to promote their services. The type of advertising that a clinic chooses will depend on its target audience, budget, and overall marketing goals. 

Here are some of the most common types of advertising for plastic surgery clinics:

Traditional advertising: This includes print ads in newspapers or magazines, radio commercials, and television ads. Traditional advertising can be effective in reaching a broad audience, but it can also be expensive and difficult to monitor its reach.

Digital advertising: This includes a range of online advertising options, such as social media ads, Google Ads/Pay Per Click (PPC), and display advertising. This is generally more affordable and offers more precise targeting options than traditional advertising. It also allows clinics to track results and adjust their ads in real-time for better performance. The drawback to this type of advertising is there is a pretty steep learning curve to running paid ads on Google (or Facebook/Instagram). But there are agencies, like ours, that specialize in running and managing PPC ad campaigns for plastic surgery clinics.

Outdoor advertising: This includes billboards, bus ads, and other types of advertising that can be seen in public spaces. This type of advertising can be effective in reaching a local audience, but it can also be expensive and the results are challenging to measure.

By considering the strengths and weaknesses of each type of advertising, clinics can make informed decisions about which will be most effective for their specific marketing goals. A mix of different types of advertising may also be effective in reaching a diverse audience and maximizing reach.

Elements of a Successful Plastic Surgery Advertising Campaign

Creating a successful campaign requires attention to several key elements that work together to achieve the clinic’s marketing objectives. Here are the main elements to consider when designing an effective ad campaign:

Target audience: Understanding and identifying the target audience is essential to creating effective ads. Clinics should consider factors such as demographics, interests, and motivations of their target audience to create ads that resonate with them.

Unique selling proposition (USP): A USP is a statement that explains what makes the clinic’s services different from its competitors. Identifying the clinic’s USP and communicating it effectively in the ad can help attract potential patients who are seeking specific services or features.

Clear and concise messaging: Creating clear and concise messaging in ads is essential to effectively communicating the clinic’s value proposition to potential patients. Ads should convey the clinic’s message in a way that is easy to understand and highlights the most important information.

Compelling visuals: Using high-quality visuals in ads is crucial to showcasing the clinic’s services and expertise. Clinics should use photos or videos that are relevant to the target audience and highlight the unique features of their services. Tools like Canva or Adobe Spark can be used to create professional-looking visuals.

Call-to-action (CTA): A CTA is a statement that encourages potential patients to take action. A clear and well-defined CTA in the ad can increase the likelihood of converting potential patients into actual patients. Clinics should choose the right CTA based on their marketing objectives and target audience.

By considering these elements and creating ads that effectively communicate the clinic’s value proposition, clinics can create successful ad campaigns that generate leads and attract new patients.

How to Make Your Plastic Surgery Ads Stand Out from the Crowd

With so many plastic surgery clinics competing for attention, it can be a challenge to make your ads stand out from the crowd. Here are some effective strategies to consider when designing ads that capture attention and generate results:

Emphasize your clinic’s USP: This is a critical component of creating effective ads. Your USP is the distinguishing factor that sets your clinic apart from your competitors and positions your services as the best option for potential patients. Here are some strategies for emphasizing your USP in your ads:

Identify your USP:

The first step is to identify what makes your clinic unique. Consider factors such as the services you offer, level of expertise, state-of-the-art technology, location, and reputation in the industry.

Highlight your USP in the headline: Your headline is the first thing potential patients will see, so it’s critical to use it to convey your USP. Use a clear and concise message that highlights your unique value proposition, such as “Experience the Highest Quality Plastic Surgery Care in the Region” or “Transform Your Appearance with Our Innovative Techniques.”

Use your USP in the body copy: Use the body copy to expand on your USP and explain how it benefits potential patients. Highlight specific features or services that make your clinic stand out and explain how they can help patients achieve their desired results.

Showcase your USP with visuals: High-quality visuals can be an effective way to showcase your USP. Consider using photos or videos that demonstrate your clinic’s expertise, technology, or before-and-after results to help potential patients visualize what sets you apart.

Be consistent: Emphasizing your USP should be a consistent theme across all of your advertising efforts. Use it in your website copy, social media posts, and other marketing materials to create a cohesive message that reinforces your unique value proposition.

By effectively emphasizing your USP in your ads, you can position your clinic as the go-to choice for potential patients and increase the likelihood of converting them into actual patients.

Use emotional appeals to connect with potential patients:

Using emotional appeals in advertising can be an effective way to connect with potential patients and motivate them to take action. Emotions play a significant role in the decision-making process, and by tapping into the emotional desires and motivations of potential patients, you can create a stronger connection with them. Here are some strategies for using emotional appeals in advertising:

Understand your target audience: The first step in using emotional appeals is to understand your target audience. Consider the demographics, psychographics, and motivations of your target patients. What do they desire, and what are their pain points? Understanding these factors can help you craft messaging that resonates with them emotionally.

Focus on benefits, not just features: Highlighting the benefits of your plastic surgery services can be an effective way to appeal to potential patients’ emotions. Instead of simply listing the features of your services, explain how they will improve the patient’s life and enhance their well-being.

Use relatable language: Using language that is relatable to potential patients can help create an emotional connection. Avoid medical jargon and use language that is easy to understand and relatable to their experience.

Showcase before-and-after results: Using before-and-after photos or videos can be a powerful way to showcase the emotional impact of plastic surgery. Seeing real-life examples of how your services can transform someone’s appearance and boost their confidence can be a powerful motivator.

Highlight the experience: The experience of undergoing plastic surgery can be an emotional one, and by highlighting the caring and supportive environment of your clinic, you can create a positive emotional connection with potential patients. Highlight your patient-focused approach and the steps you take to ensure their comfort and safety.

Using emotional appeals in your advertising helps create a stronger connection with potential patients and can motivate them to take action. That said, it’s important to strike a balance between appealing to emotion and factual information to ensure that the advertising is informative and ethical.

Incorporate social proof:

Incorporating social proof into advertising can be an effective way to build trust and credibility with potential patients. Social proof refers to the concept that people are more likely to trust and follow the actions of others, particularly those who are similar to themselves. Here are some ways to incorporate social proof into your advertising:

Testimonials: Testimonials from satisfied patients can be a powerful form of social proof. Include quotes or video testimonials from patients who have undergone plastic surgery at your clinic and are happy with the results. Be sure to obtain the patient’s permission to use their testimonial, and avoid using fake or misleading testimonials.

Before-and-after photos: Before-and-after photos can be a powerful form of social proof, as they showcase the real-life results of your plastic surgery services. Include a selection of before-and-after photos that showcase a range of procedures and outcomes. Be sure to obtain the patient’s permission to use their photos and follow any legal guidelines or requirements.

Review commentary: Online reviews and ratings can be a powerful form of social proof. Encourage satisfied patients to leave reviews on platforms like Google, Yelp, or RealSelf, and consider highlighting positive reviews in your advertising. Be sure to follow any legal guidelines or requirements related to online reviews.

Celebrity endorsements: Celebrity endorsements can be a powerful form of social proof, particularly if the celebrity is known for their appearance or has undergone plastic surgery themselves. However, be sure to obtain the necessary permissions and ensure that the endorsement is authentic and not misleading.

When incorporating social proof into advertising, it’s important to be transparent, ethical, and accurate. Avoid using misleading or fake social proof, as this can damage your credibility and reputation. Be sure to follow any legal guidelines or requirements related to advertising and social proof.

Utilize creative and attention-grabbing visuals:

Creative and attention-grabbing visuals are a key element of successful advertising campaigns. Here are some tips for utilizing visuals in your ads:

Use high-quality images: High-quality images are essential to making your ads stand out. Use professional photographs or graphics that are clear, visually appealing, and relevant to the message you want to convey. Avoid using low-quality or blurry images, as they can make your ad look unprofessional.

Use images that showcase your services: Your visuals should showcase the procedures or services that your clinic offers. Consider using before-and-after photos, images of your clinic or equipment, or graphics that highlight the benefits of your services.

Use colors and design elements strategically: Colors and design elements can be used to create a visual identity for your clinic and make your ads more memorable. Use colors and design elements that align with your brand and message, and that are visually appealing to your target audience.

Use video: Video is a powerful way to showcase your services and make your ads more engaging. Consider using short video clips to showcase your clinic, procedures, or patient testimonials.

Be creative: Creative and unique visuals can help your ads stand out and be more memorable. Consider using humor, storytelling, or unusual graphics to make your ads more engaging and memorable.

Optimize for different platforms: Make sure your visuals are optimized for the different platforms where your ads will be displayed. For example, images that work well on social media may not work well on billboards or in print ads.

Be sure to use high-quality images that showcase your services, use colors and design elements strategically, and be creative in your approach. Also, make sure your branding is clear and obvious, using these visuals as a way to enhance your brand name.

Create a sense of urgency with limited-time offers:

Limited-time offers can be an effective way to increase conversions and drive new business to your plastic surgery clinic. Here are some tips for using limited-time offers in your ads:

Define your offer: Start by defining the offer you want to promote. This could be a special discount on a procedure, a free consultation, or a limited-time package deal that bundles several services together.

Set a deadline: Establish a clear and specific deadline for the offer. This could be a date, such as the end of the month, or a specific time frame, such as the next 24 hours.

Create a sense of scarcity: Make it clear that the offer is only available for a limited time, and that there are limited spots available. You can use phrases like “limited time only” or “while supplies last” to create a sense of scarcity and urgency.

Highlight the value: Make sure your limited-time offer provides real value to your potential patients. Highlight the benefits they’ll receive, such as cost savings or added services.

Use a clear CTA: It’s hard to overstate the importance of CTA in your advertising. Your ad should include a clear and prominent CTA that encourages potential patients to take action. This could be a button that says “Book Now” or “Call Today” that leads to a landing page where they can learn more and schedule an appointment.

Use the right platform: Limited-time offers are best used on platforms where you can reach a large and targeted audience, such as social media or email. Be sure to choose the platform that’s most likely to reach your target audience and generate the most leads for your clinic.

Follow through: It’s important to follow through on your limited-time offer and provide excellent service to your new patients. This will help build trust and loyalty and can lead to repeat business and referrals.

By using limited-time offers in your ads, you can create a sense of urgency and encourage potential patients to take action. Be sure to define your offer, set a clear deadline, highlight the value, and use a clear CTA. With the right approach, limited-time offers can be an effective way to drive new business to your clinic and increase conversions.

Incorporate these strategies into your ads and you’ll be able to stand out from your competition.  You’ll create ads that effectively communicate your clinic’s value proposition, build trust with potential patients, and motivate them to take action.

Final Thoughts on Plastic Surgery Advertising

Advertising is an important part of promoting and growing a plastic surgery clinic (and really any business). By creating effective ads, clinics increase brand awareness, generate leads, and ultimately convert potential patients into actual patients.

The key elements of a successful advertising campaign include identifying your target audience, defining and presenting your unique selling proposition, creating clear and concise messaging, using high-quality visuals, and including a clear CTA. Additionally, incorporating emotional appeals and social proof, as well as creating a sense of urgency with limited-time offers, can help your ads stand out from the competition.

To create effective ads, it’s important to keep in mind the unique needs and desires of your target audience. By understanding their motivations and preferences, you can create ads that resonate and inspire action. Be sure to use the right platform to reach your target audience, and follow through on any promises made in your ads to build trust and loyalty.

Overall, creating effective ads requires a combination of creativity, strategy, and a deep understanding of your target audience. Follow these key elements outlined in this guide, clinics can increase their reach, generate leads, and ultimately grow their business.

The post Maximizing Your Reach: A Guide to Creating Plastic Surgery Ads that Convert appeared first on DAGMAR.

According to Intechnic, 79 percent of people who don’t like what they find on one site will go search for another site. We know like you know, that other site will most likely be a competitor of yours. Learn how you can leverage first-party cookies to improve the user experience and ultimately save relationships with online prospects.

What Are Cookies?

Cookies, also known as HTTP cookies, are small pieces of text that come from a website that a user visits. They can identify your computer, and they are used to communicate with your web browser and restore your preferences based on information collected from a previous visit. Cookies can auto-fill your username, password, telephone number, email address, and other personal information to create a seamless web browsing experience.

When it comes to the user experience, cookie-based tracking can have its benefits, as well as its disadvantages.

Types of Web Tracking Cookies

There are three different types of web tracking cookies. Although third-party cookies have been the most frequently used cookie type for advertisements, each cookie type has its own unique purpose. View the table below to compare each cookie type and how they operate.

What Are First-Party Cookies?

These cookies are developed by the website a user is visiting. First-party cookies are only accessible through that particular website, which is what makes them relatively harmless. They enable login credentials to be auto-populated on a website and they can also save user preferences.

What Are Second-Party Cookies?

Second-party cookies aren’t actually cookies. The term refers to data collected by one company that can be shared with another company it has a partnership with. Second-party cookies, or second-party data, can only be migrated from one company to another if a data partnership exists. As a result, the receiving company must be a qualified “trusted partner.”

According to Digiday, the complexities surrounding the General Data Protection Regulation (GDPR) are the main reason many businesses decide to put second-party data on the back burner. If a company’s data has been leaked in a manner that is not compliant with its policies, the GDPR can fine your business.    

What Are Third-Party Cookies?

Third-party cookies are pieces of data that are created on domains different from the site a user is visiting. Once a website loads a third-party server code, these cookies become accessible.

According to Statista, 83 percent of businesses rely on third-party cookies to reach their desired audience.

First Party Cookies vs.Third-Party Cookies

First-party cookies and third-party cookies share many similarities, as well as differences. For starters, they both collect valuable user information that can help a business understand its users and how they behave.

While first-party data sets have generally been overlooked, third-party cookies have earned a reputation for being absolutely necessary. According to The Drum, 60 percent of daily activities are generally fueled by third-party cookies. But just because third-party cookies are used more often, doesn’t mean they are more trustworthy.

First-party cookies are considered “good cookies” because companies acquire this data directly from users and they have consent to use them. On the other hand, any business with an advertising strategy may also describe third-party cookies as “good cookies,” due to their ability to help a business advertise more efficiently. But in the eyes of the user, these types of cookies can be rather invasive.  

How Do Cookies Impact the User Experience?

The user experience refers to the emotions users have when they interact with your website. According to the American Marketing Association (AMA), 88 percent of online users are less likely to return to a page due to a poor user experience. Different elements on the site, such as the user interface, navigation menus, and site security can contribute to whether or not a user will have a pleasant experience while visiting your website.

Google has made it easier for businesses to measure elements that are essential to the user experience of your webpage with the creation of Core Web Vitals. Core Web Vitals, also known as CWV, consist of three major benchmarks:

1. Largest Contentful Paint (LCP) – This metric can reveal how long it can take for images, CSS, and other relevant web page content to receive an interaction.
2. First Input Delay (FID) – This metric measures from when a user interacts with a website, to when the web browser can respond with that interaction.
3. Cumulative Layout Shift (CLS) – This metric measures the visual stability of a website and how much it may shift unexpectedly.    

According to Chromium Blog, websites that pass Google Core Web Vitals are 24 percent less likely to abandon a web page.  

There’s a huge advantage to being a fly on the wall and collecting information about users that have visited your website, then leveraging what you have observed to appeal to them. That is the beauty of web tracking cookies. While second-party data and first-party data are here to stay, there has been a lot of controversy surrounding the departure of third-party cookies.    

Why Are Third-Party Cookies Going Away?

These days, online users are becoming less trustworthy of websites that collect their information and share it with other sites. In an effort to earn back the trust of its consumers, many web browsers have agreed to block third-party cookies.

According to a survey conducted by SparkPost, 74 percent of marketing leaders are concerned with impending privacy changes. Since Google Chrome holds the largest web browser market share in the world at 64.4 percent, the pressure is on for the company to pose alternatives that will allow businesses to target prospects using relevant data sets.

The American Marketing Association (AMA) predicts that very soon 86 percent of browser traffic will no longer be supported by third-party cookies. However, if your intention is to organically build trusting relationships and collect data from them in a way that is less disruptive and more user-friendly, you won’t be left completely cookie-less.

Benefits of Using First-Party Cookies

The death of the third-party cookie has inspired the rise of the first-party cookie. In a blog post from 2021, as Google said goodbye to third-party cookies, the company emphasized its continuous focus on first-party cookies to maintain first-party relationships. This has inspired businesses to look into how they can get the most out of first-party data and still respect new privacy policies.

Below are some of the ways that implementing a first-party cookie strategy can benefit the user experience on your website.

• Longer page sessions – The more engaged a user becomes with a website, the longer the page session can be. Poorly designed websites or sites that are not mobile compatible often suffer from lower engagement and high bounce rates.

• Improves Data Management – Since the data from first-party cookies come directly from the user, you can assure that it is accurate. This helps make communication with the user more effective.    
• Establishes More Authentic User Relationships – First-party cookies help businesses establish better audience segmentation, which can result in a more effective reach.  
• Easier Web Browsing Experience – First party-data stores information, like passwords and site preferences, so users don’t have to remember their password or tweak the settings to their preference. Also, once a user interacts with a cookie banner, these cookies can save the preferences, so you may not be asked to fill it out the next time you visit the website.    

Building a New First-Party Data Strategy

Are you looking to develop a new marketing strategy built on first-party data? You’re not alone. According to MarketingDive, 88 percent of businesses say collecting first-party data will be a priority for them this year. In fact, many businesses are deciding to put first-party data first so they can build better relationships with prospects while leveraging data that is considered to be virtually harmless. In fact, every touchpoint a business has with an online user is an opportunity to get to know potential customers, while collecting valuable information that may come in handy in the long run.

Is your company looking for better ways to improve the user experience on its website? Put your hands in the cookie jar and start leveraging first-party data to your advantage today.    

The post First-Party Cookies: The Key to Improving a Crummy User Experience appeared first on DAGMAR.

According to Search Engine Watch, pages with schema markup can rank four positions higher in search engines. Despite this remarkable discovery, less than 1 percent of companies have incorporated schema markup into their website–automatically providing those that do with a serious advantage.

What is schema markup?

Schema markup, or schema tags, is a semantic vocabulary of code (or microdata) added to the HTML within the pages on your site. Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. In fact, Google shows results containing rich snippets for more than 36 percent of keyword queries examined.

Rich Snippets Explored

While there is no evidence to prove that rich snippets or schema markup itself has a direct impact on search engine rankings, there are several obvious indirect benefits, such as:

More Relevant Results

The easier it is for Google to read your website’s content, the more relevant search queries your law firm can show up for.

Greater Visibility

Placement at the top of Google search results can mean more brand recognition for your law firm.

An Eye-Catching Display

A superior user experience can be beneficial to your lawyer SEO and your bottom line.

What does schema markup do?

The microdata used in schema markup labels large blocks of similar content, allowing search engines to grasp your law firm’s website information faster and easier. As a result of knowing a website’s content better, Google can display it better in SERPs. This makes search engine optimization for lawyers more effective and helps keep law firms competitive online.    

Is schema right for my law firm?

You’re probably wondering if schema markup could be a great edition to your local SEO for law firms strategy. If you are interested in possibly implementing schema, before getting started, check and see if your law firm meets the criteria below: 

• Your law firm’s website pages are already ranking well
• Your law firm’s content meets the requirements for rich results (view the full list of guidelines here)
• You’ve already developed a strong digital presence for your law firm

What is schema markup used for?

There are hundreds of schema categories and they have several uses. Commonly, schema markup is used for:

• Local Businesses
• Reviews
• Products
• People 
• Organizations 
• Products
• Articles

Typically, search engines struggle to differentiate the price of a product from a 5-star review. Schema markup makes it easier for search engines to differentiate the two and in turn, it can provide users with the information they are looking for in any category.

Schema markup vs. structured data

Schema markup or structured data, which one can boost my lawyer SEO the most? With a simple Google search, you will see how the two are often used interchangeably, however, a little research will reveal that there’s a slight difference between the two terms.

Structured data

The term structured data applies to code within your site’s HTML that provides information about a webpage and the entity responsible for managing it. Structured data helps interpret this language and depending on how this information is encoded, it can take some effort for search engines to decode this data and relay it to search engines.

Schema markup

Schema markup is the result of Schema.org, a joint effort between Google, Bing, Yahoo, and Yandex, which can be defined as a form of structured data that uses a standardized set of defined values and classes to categorize on-page content. The easier it is for search engines to read and understand your content, the more likely search engines like Google will reward you by ranking your website on the first page for relevant searches.

How can schema improve lawyer SEO?

Get Into Google’s Knowledge Graph

Google is the authority in search engines, which can only mean results that appear in its knowledge graph can receive a great deal of visibility. A knowledge graph may appear as a large listing to the right of your search results, or at the top of the search results page and this placement can help naturally increase traffic to your law firm’s website. While schema markup does not guarantee that your page will appear in the knowledge graph, it is one of few factors that Google looks for to determine its eligibility. 

Improve Your Click-Through Rate

With an increase in visibility, an improved click-through rate is sure to follow. High click-through rates are a good indication that users are finding your website and the content is relevant. Since Google considers the click-through rate as a factor in its algorithm, the more clicks your law firm’s website receives, the higher up it can propel in search engines.

Enhance the User Experience

Since schema markup considers intent, the results displayed enable users to make more informed decisions. In fact, 2 in 5 adults use voice search at least once a day and results for search queries conducted by voice are powered by schema markup. In addition to having a seamless law firm website design, little details like these that help shape the user experience is one of several ways your law firm can get the most out of schema markup.

How do I add schema to my law firm website?

Are you completely sold on the idea of using schema markup, but still unsure on how to add it? We’ve got you covered. There are a variety of methods you can use to add schema markup to your law firm’s website:

1. Google’s Structured Data Markup Helper – This is a great tool to help guide you on how to create schema markup for your website. Get started by selecting your schema type of choice and proceed by adding your website’s URL.
2. WordPress plugins – If you have a WordPress website, there are several plugins available that can help you add schema markup. Some of the most popular options are Schema Pro, WP Review Pro, and Schema App Structured Data.
3. Coding manually – Schema markup can be added manually to both, an HTML website and a WordPress website.

Before the page goes live, don’t forget to check your work using a schema markup testing tool.

Common Schema Markup Terms You Should Know

Knowledge graph – It is a knowledge base of entities and the relationships between them. It allows users to get more relevant search results, and enables SEO to generate more traffic to relevant, optimized content. A knowledge graph enables search engines like Google to better understand search intent, accommodate voice searches, generate more brand visibility and authority.

Microdata – Microdata is a set of tags embedded within an HTML code that works to analyze web pages and makes annotating HTML elements with machine-readable tags much easier.

Organic search results – There are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Rich snippets – These are the extra bits of information that appear next to results on a search page. This can include reviews, prices, related links, location information, an embedded Wikipedia article, etc.

SERPs – Search engine results page, also known as (“SERPs” or “SERP”), are Google’s response to a user’s search query. SERPs commonly include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

Structured data – Schema markup is a form of structured data. It is a standardized way to provide information about a web page and helps search engines like Google to better understand what your content is about. There are three main formats you can use to structure data: JSON-LD, Microdata, or RDFa.

Web crawlers – This is defined as a program designed to crawl and index content on the web. Google and other search engines use Crawlers to create a library of pages on the internet which can then be sorted using search queries.

The post Schema Markup for Attorneys appeared first on DAGMAR.

It is safe to say that we’ve evolved from the standard, traditional website and technology is also beginning to progress beyond the mobile app, as well. However, a combination of the two has given birth to a new, trendy, and more flexible generation of software: the progressive web application.

What is a Progressive Web App?

A progressive web application (PWA) is a type of web application that functions like a mobile app, but it can virtually operate on any device that utilizes a standards-compliant browser. Similar to websites, they are built using HTML, CSS, and JavaScript. One of the major differences between a progressive web app, a mobile app, and a web app is that PWAs are developed using progressive enhancement patterns, which allows the design to function on an assortment of browsers.   

Why is it important? 

Due to the highly-competitive nature of search engines, PWAs are on the rise. Not only can they increase page sessions and enhance discoverability, but it also allows marketers to increase user engagement. Since research shows that losing 80 percent of mobile users is the norm, marketers are choosing to combat this with effective retention methods such as building progressive web apps. 

Examples of Progressive Web Applications 

Who is Using Progressive Web Apps?

Although there’s something everyone can enjoy about progressive web apps, there are specific reasons many businesses are picking up on the trend. For starters, it can help avoid the tough decision of having to choose whether an app will be compatible with Apple, Android, or both. Instead, PWAs can be installed on virtually any device. Companies utilizing eCommerce especially benefit from this because it eliminates the need to continuously modify their store to be compatible with each platform.  

Below are a few progressive web application examples from a few popular brands you may know and love: 

Uber developed a PWA that enables users to have their food delivered or book rides in record time. It was even designed to load in less than 3 seconds on 2G networks.

Twitter Lite debuted in 2017, making it one of the earliest examples of a successful PWA. It included all of the major features we love on Twitter, but it is more lightweight and “data friendly”–requiring less than 1MB to download. 

Spotify created a PWA with a new and improved user experience, ad blocking capabilities, and a more visually appealing user interface than the desktop app.

Starbucks has experienced tremendous success with the release of their PWA app. Not only has it enabled users to place orders offline, but it is 99.84 percent smaller than the Starbucks iOS mobile app. 

The Weather Channel launched a PWA version of their application after discovering some of its users did not possess the latest smartphones or may lack access to a strong internet connection. Since developing the PWA, they noticed an 80 percent improvement in load time. 

Pros and Cons of Progressive Web Apps 

As page speed rapidly becomes a critical determining factor for conversions, marketers are gravitating towards the progressive web application trend in droves. In fact, studies show that PWAs have 36 percent higher conversion rates than native mobile apps. Many are drawn to its lightning speed, online and offline compatibility, and the smooth, seamless app experience that it can provide across devices. However, in addition to its many advantages, progressive web apps also come equipped with a few challenges. 

While their speed impresses marketers and users alike, one of the downsides of using PWAs is that they are known to require more battery power than your average mobile app. Now that smartphones have become the preferred web-browsing option for users, this is one major setback that can deter users from selecting a PWA over other applications. 

Generally speaking, the pros significantly outweigh the cons, so if you’re ready to dive into the trend of progressive web apps, it wouldn’t hurt to give it a try. 

Frequently Asked Questions (FAQ)

Are PWAs faster than responsive design? 

One of the ways that PWAs differ from responsive design is its ability to operate faster than responsive design. A new study revealed that PWAs can perform about 3.8 times faster than responsive design.  

Are Progressive Web Apps the Future? 

Each year, several businesses are making the decision to hop on the trend of developing progressive web apps. A Jaxenter survey discovered that 46 percent of developers agree that PWAs are the future, while only 14 percent believed this to be true for native mobile apps. Now that Microsoft and Google have decided to embrace PWAs in their app stores, it is safe to say that we can only expect this number to grow significantly. Also, as marketers begin to focus more on page speed and engagement, we predict that many businesses will realize the value of using progressive web applications in the future. 

What is the difference between a web app and a progressive web app?

Although the wep app and the progressive web app are both developed using HTML, CSS, and JavaScript, one of the biggest differences between the two is how they function. While web apps require internet access for use and are made for specific web browsers, PWAs can be used both offline and online, and they are compatible with all major web browsers.   

Should I consider a PWA for my business?

Before making the decision to develop a progressive web application, it’s important to consider which objectives it can fill for your business. Are you looking to improve conversions or increase user engagement? According to a study conducted by Smashing Ideas, companies that made the switch to a PWA saw an increase in customer engagement of up to 250 percent. 

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Wouldn’t you like to know the secret to determining which approach would work best for your business? Continue reading and learn the ins and outs of both methods, how they work, and the mighty benefits that come along with using one or both.

What is SEO?

Search engine optimization (SEO) is the process of optimizing web pages with the objective to gain greater visibility in search engines. The ultimate goal of SEO is to develop consistent content that is both relevant and highly discoverable to establish your website as an authority in your industry. The greater the visibility in search engines, the greater the credibility for your website.

Three of the most common types of SEO are identified as:

1. On-page SEO

On-page SEO, also known as onsite-SEO, looks at how well a site’s web pages have been optimized to satisfy Google’s algorithm. If your website includes title tags, meta descriptions, and several other critical ranking factors that we will delve into later, it is more likely to perform better in search engines.

2. Off-page SEO

Off-page SEO refers to a business’s reputation outside of the website. This includes guest blogging, online business directory listings, review generation, and any other external efforts that help build authority. Out of all of the off-page SEO components, backlinks offer the most significant value.

3. Technical SEO

Technical SEO refers to how easily a site can be crawled and indexed by search engines. It also looks at whether a web page is mobile-friendly, includes Core Web Vitals, has a fast loading time, schema markup (structured data), and SSL.

How exactly does SEO work?

Search engine optimization (SEO) drives organic website traffic to a website. Web crawlers scour the web to analyze each web page, see how well it was optimized, and if its title tags, meta descriptions, and its content includes keywords relevant to a user’s search. If a page has relevant content and satisfies Google’s algorithm, it has the ability to organically rank higher in search engines.

Uncovering Google’s Ranking Factors

When it comes to satisfying Google’s algorithm, content is king. In fact 26 percent of Google’s algorithm accounts for how often a website produces engaging content to its audience. But it doesn’t end there. Metadata is also a critical component that helps communicate to servers what each of your webpages are about–and SEO is the driving force that makes this connection possible.

What is PPC?

Pay-per-click (PPC) is a form of advertising that guarantees top placement in search engines. Every time a user clicks a PPC ad, it requires the advertiser to pay a fee. Since the top 5 search results on Google account for 67 percent of the total clicks, pay-per-click is ideal for marketers seeking a high click through rate in a short amount of time.

How exactly does PPC work?

Pay-per-click advertising campaigns thrive on relevance. Specific search queries trigger PPC ads to appear in search results. For example, if a user is searching for an “SEO company in Jacksonville,” Google will serve ads for SEO companies in the Jacksonville area at the top of the page. They will be placed above organic search results to entice the user.

How are PPC and SEO different?

While both of these traffic-generating methods can be beneficial in their own way, the effectiveness of each one depends greatly on the goal at hand. 70 percent of marketers see SEO as more effective than PPC. But search engine optimization isn’t for the impatient. So for marketers looking to hit the ground running, PPC is typically the unanimous preference. PPC visitors are also 50 percent more likely to purchase something than organic visitors. As a result, spending a little money on PPC ads can help you make more money and positively influence your return on investment (ROI).

The table below compares and contrasts some of the most common differences between search engine optimization and pay-per-click advertising.

When You Should Use Each One

Every method has its moment. As a result, there may come a time when your digital marketing strategy will require you to use one over the other or even both.

SEO only

The consistent results search engine optimization can provide helps a website build its online reputation. So if your goal is to dominate the top of search engines organically, SEO would be the best option. Unlike PPC, SEO drives long-term results that may fluctuate in ranking at times, but your efforts will not disappear.

PPC only

If you’re in search of instant results, pay-per-click would be the ideal choice. It’s called pay-per-click for a reason, so if you have a desire to increase leads, a short amount of time, and a budget to back you up, it would be the most effective option. However, one of the biggest downsides to investing in PPC over SEO is that once your ad campaign is over, so is your visibility.

Integrated SEO and PPC Approach

Robust visibility in search engines may be the goal for your business and it can be achieved by combining the benefits of both SEO and PPC. Since neither PPC or SEO impact one another, they can be used together to make your presence undeniably visible in search engines to your ideal audience.

Conclusion

Now that you’ve gained a greater understanding of how search engine optimization and pay-per-click can benefit your digital marketing strategy, which one would you choose to accomplish your goals? If you’re still unsure, reach out to the marketing professionals at DAGMAR Marketing and allow us to use our expertise to put you on the right path.

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