Here’s a recap of some of 2023’s most noteworthy digital marketing highlights: 

We Watched ChatGPT Change the Game for Content

When ChatTGPT made its debut on November 30, 2022, it changed the game for writers, students, professors, and several other organizations driven by content creation. This resulted in many organizations asking themselves this honest question, “Will AI-generated content impact my business?” 

For many companies, it already has. According to a survey conducted by ResumeBuilder: 

• 25% of businesses using ChatGPT have already saved over $75k.
• 48% of businesses that are using ChatGPT have replaced human workers with the technology.
• 49% of businesses currently use ChatGPT, while 30% intend to use it in the future. 
• 93% of businesses say they plan to expand their use of ChatGPT in the near future.

We Discovered How ChatGPT Can Help Simplify the Creation of PPC Campaigns 

ChatGPT is artificial intelligence software that consists of a large language model, which enables its users to insert a prompt, and it will generate a response. However, this technology can have way more uses than for content creation alone. Our PPC experts have also discovered ways that ChatGPT can be useful for PPC campaigns.

The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to:

• Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies.
• Estimate search volume to determine how competitive each keyword would be to rank for.
• Pinpoint long-tail keywords with less competition that may be easier to rank for.
• Find high-value keywords that your content may be able to successfully rank for.

We Witnessed the AI Tool Takeover

Once we began to see the benefits of AI-powered technology, such as ChatGPT, it opened the floodgates for more innovative AI tools to enter the market and unlock more possibilities for professionals in the digital marketing industry, and beyond.

• An array of AI-powered tools became available at our disposal. Since many AI-powered tools were built on OpenSource AI platforms, a majority are free of charge. However, there are some on the market that may cost a small fee, as well. With so many to choose from, we developed a list of AI tools every business should try at least once. 
• AI content detectors have become essential for content creators. Naturally, with more AI content circulating the web, there has to be some form of checks and balances. This is what inspired a surge of AI detection tools to be released to the web. We have developed a list of some of the best AI detectors available, enabling businesses to explore their options.  
• AI image generators gave birth to the AI art boom. Businesses can use AI in graphic design to increase productivity and create unique images to accompany content with a simple click of a few buttons. Now that there is a faster way to create graphics, all it takes is conducting a little research to find the best AI image generators for your business to start producing your own visuals.       

We Transitioned From Universal Analytics to Google Analytics 4

When Google aimed to completely replace Universal Analytics with Google Analytics 4, it warned administrators that as of July 1, 2023, it would discontinue the processing of UA data. With a set deadline and a goal of navigating the steep learning curve of GA4, our team was able to successfully migrate our accounts and continue to track them in the new platform.   

Throughout our journey towards making the switch to GA4, we published a trail of tutorials that could help others, such as: 

1. How to Set Up Google Analytics 4 Using Google Tag Manager 
2. How to Track Forms in Google Analytics 4 Using Google Tag Manager
3. How to Set up and Track Button Clicks In Google Analytics 4 Using Google Tag Manager

We Kept Up With Google Local Services Ads Updates

Since Google Local Services Ads became available in 2015, this product has seen a series of enhancements. For starters, in March of 2023, one of the latest new Google Local Services Ads updates to occur was when it introduced five new industry verticals.

Then, a few months later, Google updated photo guidelines for LSAs and announced that it was in the process of launching an improved version of its image-reviewing process for LSAs. 

We Survived a Series of Essential Google Core Algorithm Updates  

According to an article on Google Search Central, broad core updates tend to occur every few months. However, sometime towards the end of 2023, we were stricken with a series of back-to-back Google core algorithm updates, leaving some website administrators concerned about the current state of their online rankings. 

• March 2023 – First core update of 2023
• August 2023 – Second core update of 2023
• October 2023 – Third core update of 2023
• November 2023 – Fourth and final core update of 2023

Barely two months after the second core update of the year in August, Google released the October 2023 Core Algorithm update. Just a few weeks later, it released another core update in November — making 2023 the first time in a few years that we’ve seen two core updates released a few weeks apart. 

We’re (Sort of) Prepared for the Elimination of Third-Party Cookies in 2024

When we wrote about the anticipated depletion of the third-party cookie in 2021, who would have predicted that on July 27, 2022, Google would delay its launch until 2024? The world’s market leader in online search continues to make us wait in anticipation for it to join the ranks with other web browsers and allow users to enjoy a less invasive, more privacy-first online experience. While you’re playing the waiting game, you should ask yourself, “Are you prepared for what’s to come?”

Time is ticking, and a third-party cookie-free future is almost here. To ease the anxiety and prepare for the unknown, learn what you can do to stay ahead of change and start business off right during the new year.  

Our Year in A Nutshell

A new year means another opportunity to improve upon the things we’ve learned and pick up effective new strategies in the process. With ChatGPT and several other powerful AI-powered tools in our arsenal, the death of the third-party cookie on our radar, and GA4 tracking and monitoring every essential event along the way, we’re ready to face the unknown with confidence. Are you? 

The post 2023 Digital Marketing Recap: Past, Present, and Future Trends appeared first on DAGMAR.

Phishing scams can happen to virtually any individual or organization. According to a study, over 80% of businesses have experienced at least one phishing attack. If you’re not careful, your site may be next.   

Read about the basics and learn how to keep your WordPress site safe from the dangers of CVE-2023-45124.

What is the CVE 2023-45124 Phishing Scam? 

Common Vulnerabilities and Exposures (CVE) are public security flaws identified, listed, and shared with the general public. Each CVE on the list is assigned a unique number, which distinguishes it from other vulnerabilities. The CVE 2023-45124 Phishing Scam is a Remote Code Execution (RCE) attack, or a remote cybersecurity attack (such as malware), that is designed to deceive WordPress users into downloading a “Patch” plugin, granting hackers complete control over your website and user data. 

CVE 2023-45124 currently is not recognized as a valid CVE.    

It starts with an email from the hacker, claiming to be the WordPress team and urging users to download a CVE-2023-45124 patch to ensure maximum site security. After a user clicks the “Download” button, they will be redirected to one of these harmful landing pages:    

• en-gb-wordpress[.]org
• Wpgate[.]zip. (once the plugin has been downloaded and installed)

These actions will trigger a hidden administration user (the username may be wpsecuritypatch) and a backdoor plugin to be installed. The plugin ensures that this secret admin account remains undetectable, so the hacker can rummage through your website and invade your privacy in peace. 

Has My WordPress Site Been Compromised?

Is the CVE-2023-45124 scam in the process of compromising your WordPress website? Here are a few warning signs Wordference has provided to help you identify if a phishing scam may be taking place:

• If you notice  wp-autoload.php file in the webroot with a SHA-256 hash of ffd5b0344123a984d27c4aa624215fa6452c3849522803b2bc3a6ee0bcb23809
• If a plugin with a slug of wpress-security-wordpress
• If you come across a hidden administrative user with a username of wpsecuritypatch
• If you have been redirected to any malicious domains (en-gb-wordpress[.]org and Wpgate[.]zip)

Don’t let hackers trick you into letting them in. Use these tips and more to stay informed on the CVE-2023-45124 scam and other ways to remain hacker-free.

The post Beware of the CVE-2023-45124 Phishing Scam appeared first on DAGMAR.

Breaking Down Third-Party Cookie Usage

According to research conducted on third-party cookie usage: 

• 80% of digital marketers and advertisers depend on the data third-party cookies provide to effectively reach potential customers 
• 70% of professionals feel the advertising industry will regress, as a result of eliminating third-party cookies
• 46% of companies feel they are ‘very prepared’ for third-party cookies to be phased out 

How Online Users Feel About Third-Party Cookies

Imagine visiting a website, and the moment it loads, a notification appears, asking you to accept its privacy terms so it can collect your data. How would you feel? Does that sound like a delightful experience?  

• For users, it can be intimidating or downright concerning to know that your activity is being tracked.
• For advertisers, the data received from third-party cookies are golden nuggets of information required to unlock more effective communication with potential prospects. 

However, suppose users avoid interacting with a website due to privacy concerns. In that case, it will impact your progress and it could also have a negative impact on how users feel about your business overall. 

Yes, the idea of third-party cookies can be quite alarming, but has their existence truly had an effect on the user experience? Many marketers and advertisers think so. In fact, 48% of professionals believe their revenue will increase once third-party cookies have been completely phased out by Google.   

Why Third-Party Cookies Are Over

In the blog we wrote in March of 2022, we discussed how many web browsers have agreed to block third-party cookies to regain the trust of their users, with Google being the exception. As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users.  

Another factor that may have played a role in the depreciation of third-party cookies is that our online landscape is changing. Targeted ads powered by third-party cookies are no longer considered as effective as they once were. With new solutions on the rise, there may be a more efficient and cost-effective method on the way in, as third-party cookies make their exit.       

Third-Party Cookies Had a Good Run

For years, third-party cookies have been collecting user data, and taking its course. Here’s a brief history of the third-party cookie, which displays some of the most prominent events that have led up to what is taking place today. 

• 2013 – Safari and Firefox web browsers begin to block third-party cookies.
• 2017 – Safari completely blocks third-party cookies. 
• 2019 – In an effort to safeguard the privacy of its online users, Firefox creates an Enhanced Tracking Protection (ETP), designed to block third-party cookies automatically.
• 2020 – Google announces its plan to eliminate third-party cookies. 
• 2021 – Google announces Privacy Sandbox trials, and proposes it as an alternative to third-party cookie depreciation. 
• 2022 – Google delays its plans to phase out third-party cookies until 2024.
• 2023 – Google starts phasing out third-party cookies for Chrome users. 
• 2024 – Google plans to disable third-party cookies for 1% of users by Q1 of 2024. (January) and will phase out third-party cookies for all Google Chrome users by Q3 of 2024 (July). 

What You Can Do to Prepare

Third-party cookies are planning to make a grand disappearing act, but that doesn’t mean your relationship with prospects should crumble. Here are a few tasks you can start doing right now that could help you better navigate through our cookieless world:

• Audit your cookie usage as soon as possible. Google highly recommends this step, as it can prepare businesses to detect any compliance risks early and take inventory of which type of cookies your company is using, how that data is being used, and more.  
• Leverage first-party data.  When we heard Google was saying goodbye to third-party cookies and third-party data, it inspired many marketers and advertisers to say hello to first-party data. First-party data is provided by users when they interact with your website or your campaigns. A great example of first-party data would be a geographic location, subscription information, or feedback from surveys. First-party data can be used to help cultivate honest, transparent first-party relationships. 
• Consider zero-party data. Zero-party data is information that is provided to a business directly from the user. An excellent example of this is when a user shares their purchasing intent with a company. Since this information was provided voluntarily, this data type appears to be less invasive than third-party data.

The post Preparing for a Cookieless Future: How Marketers Can Stay Ahead of the Game appeared first on DAGMAR.

One common occurrence we discovered about AI-generated content is the longer the assignment, the greater the chance of inaccuracies. We also learned that in a world of fake news and misinformation, AI chatbots are still incapable of identifying which sources are credible, and which are not. These setbacks shouldn’t be seen as disadvantages, but instead, we should perceive them as opportunities to ensure that our content is accurate and identify how much of it has been written by a chatbot by using an AI detector.  

What is an AI detector?

An AI detector is an online tool designed to detect copy that has been written by an AI content-generating software, such as Bard and Chat GPT. Since ChatGPT was one of the first successful AI content generation tools to become available, AI detectors are also commonly referred to as GPT detectors.

Most, if not all GPT detectors are trained to identify content that has been written by the following AI content generation tools:  

• BARD
• ChatGPT
• GPT-4
• GPT-J
• And more

Below are some of the best AI detectors that people have been raving about.

Winston AI

Winston AI claims to be the most “trusted AI detector” on the market. This AI-generated content detector boasts of having a 99.6% accuracy rate, this AI detector is considered one of the most popular detectors available. Whether you are in search of a free AI detector, or you have a budget set aside for one, Winston AI offers a few flexible plan options to its users.  

How Much Does Winston AI Cost?

If you think Winston AI might be the best AI detector for your needs, below is a breakdown of its plans and pricing options.

For more information, please visit: https://gowinston.ai/.

Originality.AI

Originality.AI is a popular AI detector on the market, and it claims to be the most accurate AI content checker and plagiarism checker for content marketers. With 99% AI content detection accuracy, this AI detection software will provide its users with a readability score, and it also comes complete with a plagiarism checker.

How Much Does Originality.ai Cost?

If you’re ready to make Originality.AI your premier AI detector, review its plans and pricing options below to see which one might be best for you.

For more information, please visit: https://originality.ai/.

ZeroGPT

ZeroGPT is an AI detector on the market that can help you identify content that has been written using AI. With an AI-text detection accuracy rate of up to 98%, ZeroGPT is a platform worth trying out to see how well it can work its magic. It includes DeepAnalyse™ Technology to help better analyze content and determine how much of it, if any, has been written by artificial intelligence.

How Much Does ZeroGPT Cost?

ZeroGPT could be the right AI detector for you if its prices align with your budget. Here is an overview of its plans and pricing options.

For more information, please visit: https://www.zerogpt.com/.

Passed.AI

Passed.AI is being marketed as an AI detector designed for academic environments. With Passed.AI, its users receive a comprehensive report that includes details, such as how many contributors have added to the document, how much time was spent on it, and what copy was copied and pasted into it. In addition, users will receive plagiarism scores and AI detection scores.      

How Much Does Passed.AI Cost?

Passed.AI does offer a free trial. However, after the 5-day free trial has ended, your account will revert to the standard plan at $9.99 per month, which grants users up to 200 free credits on a monthly basis.

Here is an overview of its plans and pricing options.

NOTE: Users can purchase credits at $0.01 per credit (= up to 200 words) to upgrade their tool or to perform plagiarism checks.

For more information, please visit: https://passed.ai/.

GPTZero

GPTZero is an AI detector that enables its users to analyze up to 5,000 characters at a time to identify any AI-generated content that may have been included. Unlike many of the more popular tools on the market, GPTZero doesn’t specify its percentage for detection accuracy. However, it does consider itself to be the “gold standard in AI detection.”

How Much GPTZero Cost?

GPTZero is a free AI detector that enables its users to detect if the content they have uploaded contains AI-generated content. While free may sound great to your pockets, it might not always be the most effective option for your needs.

For more information, please visit: https://gptzero.me/.

Detect. Correct. Protect Your Online Credibility.

Thanks to the development of AI, the volume of articles published online is on the rise. AI detectors help content creators fight back against inaccuracies and scale down on publishing copy that doesn’t sound very natural, or in this case, human. These tools help chatbots and non-chatbots work together to crank out large amounts of accurate content, but with a human touch.  

Don’t risk your credibility and let inaccuracies slip through the cracks. Try one of these AI detectors on the list today and see what it could do for your content creation process.

The post Best AI Detectors To Use in 2023 appeared first on DAGMAR.

This seemed like the most viable option for years until AI emerged and completely changed the game. Now businesses from a variety of industries can enjoy more affordable options that the power of AI has unlocked. 

 If you currently aren’t using any AI image generators, we’ve gathered some of the best AI image generators for business to make your decision even easier.  

Why Use AI Image Generators?

Whether you want to call them AI image generators, AI art generator apps, or AI image creation tools, this new technology is now an option that can help fulfill some of your business’s visual art requests. Although it is new and different from what we have experienced in the past, AI image creation is more than just a trend. This approach is being proposed as a new and faster solution that can solve creative problems for individuals and businesses alike. 

When it comes to running a successful business, challenges are inevitable. With AI on your team, you can enjoy some of the following advantages:

If you’re considering using an image generator, below are some of the best ones on the market for businesses.  

Midjourney

Have you ever imagined the perfect visual and wished you could make it come to life somehow? Midjourney is an AI image generator that can turn a simple text prompt into the image of your dreams. As one of the most popular AI art generators, Midjourney works fast to create AI artwork within a minute. Thanks to its advanced Graphics Processing Units (GPU), Midjourney users can expect quick, quality AI photos every time.

Is Midjourney Free? 

Midjourney is not a free AI image generator. It is a subscription-based program with monthly plans starting at $8. Users have the option to pay either monthly or annually. It may result in higher costs if you prefer to pay monthly instead of annually. Month-to-month plans can start from as low as $10 a month, depending on your needs. 

Below is a comparison of each annual plan offered by Midjourney.   

Try Midjourney

DALL-E 2

From the creators of ChatGPT, DALL-E 2 is an AI image generator that uses text prompts to make your visual creations come to life. In addition to its impressive photo-generating capabilities, DALL-E 2 also enables its users to resize images, add and remove elements from a photo, and create variations of their artwork. This software was created with Open Source AI, which claims that DALL-E 2 users can indeed profit from and repurpose the images they have created from this platform.   

Is DALL-E 2 Free?

Although DALL-E 2 is not free to use, users can get started by purchasing 115 credits for $15. The system takes a credit-based approach where four images can be created from a text prompt for one credit. If your demands for visually compelling images are infrequent and you may just need a few images here or there, DALL-E seems like the most flexible and cost-effective option. Since it is credit-based, businesses can save money and enjoy the freedom of having no monthly fee.   

Try DALL-E 2

Photosonic

Photosonic is an AI image generator that currently has over 1.5 million AI images and counting. This software can easily turn words into eye-catching images that can be added to blog posts, emails, landing pages, LinkedIn, YouTube, and more. Photosonic was created by Writesonic, an award-winning company that has several other AI-powered tools that can increase the productivity of your business. 

Is Photoshonic Free?

Since Photosonic is a subscription-based AI art generator, it does offer a free trial. However, due to its limited functionality, this experience will differ from its paid plans. If you’re impressed by the free trial and would like to take it a step further, there are upgrades you can make to your Photoshonic AI image generator subscription.

Try Photosonic

Let’s Enhance

Let’s Enhance does exactly what its name suggests—it beautifies your existing photos. This software is less of an AI-powered image creator and more like an AI image enhancer. If you’ve ever taken a small photo and longed for a way to resize it, without losing its rich color and quality, this AI tool is for you.

Is Let’s Enhance Free?

Let’s Enhance allows users to receive 10 free credits upon signing up to use the AI image generator, but it does not offer a free trial. Below are some of the plans they have available.

Try Let’s Enhance 

Jasper Art 

If you like Jasper for your content needs, you’ll love to try Jasper Art for your visual needs. This AI image generator is powered by a text prompt, simply enter what you would like to see and watch the power of AI create it for you. If you need inspiration, Jasper Art comes with various templates you can choose from, too. With so many powerful features, Jasper Art has the potential to be a great new AI sidekick for any busy company in need of quick, compelling visuals. 

Is Jasper Art Free?

Users can get started with Jasper Art by signing up for a 7-day free trial. After it has been completed, if you would like to continue to use Jasper Art, there are two monthly plans you can choose from.

Try Jasper Art

Canva AI Image Generator

If your business already uses a Canva account, its AI image generator may be your ideal choice. This text-to-image AI photo generator is easy to use and personalize. Simply add a description of the image you would like to be created, such as, “A spotted blue dog sitting on an orange couch,” and watch it come to life inside of your screen. After your image has been created, it can be styled, or layered, or you can add text to further tell its story. 

Is Canva AI Image Generator Free?

Since the AI image generator from Canva requires a Canva account, there are three options for these plans. You can expect to pay the costs displayed below depending on your plan.

Try Canva AI Image Generator

Select the Best AI Image Generators for Your Business

Whether you are a small medical practice or a marketing agency like us, there are ways you can use AI tools to streamline your creative process and scale your business. Unlike traditional stock images that have already been created, no two images are alike with AI image generators. This uniqueness is worth every penny and contributes to what makes AI-generated images more cost-effective than stock photos. 

A picture says a thousand words, and with AI image generators, your work can speak volumes while saving your business thousands of dollars a year. 

Make a lasting impression on your audience and try out one of the best AI generators for businesses on our list today.

The post Best AI Image Generators for Business appeared first on DAGMAR.

But with the rise of artificial intelligence-driven applications, this innovative technology is developing faster and easier ways for us to complete a variety of tasks. If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help you scale your business with just the click of a few buttons. 

Below are some of the coolest new AI innovations we recommend every business try out at least once.

16. Murf

Looking for a voice that’s gentle, kind, yet professional enough to add to your company’s new promotional video? Murf, an AI voice generator, is revolutionizing how businesses find voiceover talent. The AI tool has a series of lifelike AI voices, and there are over 20 languages to choose from. Simply add your script, select your voice, then upload music, an image, or a compelling video to see what Murf can do. 

15. Textio

Who wouldn’t want to hire the perfect candidate, while only putting in half the work and energy it usually takes? Textio is an AI-powered tool that can help recruiters, talent sourcers, and any business looking to attract top talent, save time, and energy during the recruiting process. Several convenient features like social bias detection, tracking, and sensing harmful language are what could make this tool a convenient addition to your arsenal.    

14. Tomi

Tomi is a digital marketing AI-powered tool that your business should consider. It can analyze how users are behaving on your website, and it can even forecast the purchase value of a new prospective customer. Having the ability to predict the customer lifetime value, or (CLV) is an essential superpower that businesses can now access, thanks to this unique AI tool.

With Tomi, your businesses can harness the power of AI and boost its efficiency and overall effectiveness. The immense value this AI tool offers is far too beneficial to ignore. 

13. Glass 

These past few years, there’s been a surge in innovative technology healthcare professionals can use to make their lives and everyday tasks in their medical careers much easier. Glass is one of them. 

We’ve all depended on healthcare professionals to properly diagnose us and provide the right clinical plans for treatment, at one time or another. Now there’s a new AI tool they can rely on to make these tasks faster and easier.

If you work in the medical field, you know that when it comes to treating patients, time can truly be of the essence. Glass leverages a large language model (GPT-4) and a clinical knowledge database, which enables clinicians to create faster, easier diagnoses, clinical plans, and more.     

Build your medical knowledge and boost efficiency at your healthcare practice by giving Glass a try. 

12. Snyk Code

Ensure that your code is safe, secure, and efficient with Snyk Code. Technology businesses can enjoy this developer-friendly AI-powered tool that provides real-time scanning and fixing

And keep the development workflow going. Unlike similar tools that rely on entropy checks and or regular expressions, Snyk leverages machine learning which can improve data integrity and decrease the amount of human error found in code.  

If you’re a business looking to thrive on clean code and greater efficiency, Snyk Code is worth a try. 

11. WebScraping

WebScraping is an AI-powered tool that is pretty self-explanatory. It is an excellent web scraper tool that only requires a few clicks to work its magic. Need to unblock a site and view its data? WebScraping can bypass CATCHAs, and even the toughest web blocks. 

If your business needs a tool that can help you scrape sites without limits, it’s certainly worth a try. 

10. Fireflies

If your business is big on meetings, there are AI tools available on the market that can keep you organized and help you stay up to speed. The Fireflies AI tool is one of the most efficient ways to automate meetings. It leverages AI technology to record, summarize, and conveniently transcribe meetings from video software like Zoom or Google Meet, conferencing applications, and more.

9. Talk to Books

Have you ever learned valuable information, but forgot which book you read it in? Talk to Books is an AI-powered tool that enables businesses, or anyone who uses it, to browse books and find quotes that respond to their queries. No more spending countless hours searching books to find what you’re looking for. Try this new AI technology designed to simplify the process by saving you a great deal of time, money, and stress. 

8. Warmest

Research shows that over 90% of businesses believe email marketing is important to their company’s overall success. If your goal is to send personalized emails without having to sacrifice more of your personal time, Warmest is an AI powered-tool worth looking into. When it comes to email creation, it is one of the most effective tools on the market. That’s because Warmest analyzes the writing style of emails sent in the past, and it claims to help you save at least five hours a week. 

Since Warmest is a free, open-source AI tool, you’ll have nothing to lose if you decide to try it out today. 

7. 1-Click Summarizer and Web Toolbar by Skim AI  

For those moments you’d prefer a summary, instead of having to read long, bulky blocks of text, the 1-Click Summarizer and Web Toolbar by Skin AI is a great shortcut to utilize. This AI tool is available as a Google Chrome extension, and it has the ability to analyze and summarize news, PDFs, research, and more.

If you are pressed for time and could use an assistant to keep information fresh and concise for you, the 1-Click Summarizer and Web Toolbar is a great tool to add to your arsenal.    

6. Legal Robot

Need assistance interpreting a new legal contract that could take your business to new heights? Before signing your name on the dotted line, you should try Legal Robot. This AI tool simplifies legal jargon that is difficult to interpret, identifies risky language, and more. If you are a law firm looking for new and more efficient ways to complete legal tasks, this could be a great solution for you.

Save your compliance team and your legal team time and money by trying out Legal Robot today.   

5. Beautiful

Whether you’re a small business or a large corporation, Beautiful helps you explore your creative side while seamlessly creating stunning presentations. This AI presentation software can be used to help you visually bring your message to life. If you’ve ever found yourself in need of inspiration while using PowerPoint or Google Slides, you’ll appreciate the sleek interface and customized templates Beautiful offers that can help you engage clients, impress colleagues, save time, and increase productivity.   

You don’t have to be a graphic designer or a technology genius, either. Beautiful is easy to use, and it won’t require you to have extensive design skills or coding background. Not a creative bone in your body? No problem. Let AI guide you as you create stunning visuals for presentations, slides, pitches, training materials, and more.     

4. Jasper AI

Jasper AI is a popular AI tool businesses have been using to boost content productivity. This advanced artificial intelligence platform can help streamline the writing process by delivering speedy content 10 times faster than usual. 

Although its content capabilities are worth bragging about, Jasper isn’t limited to its writing skills. Businesses are also leveraging this AI tool for predictive analytics, and natural language processing (NLP) capabilities, and for those moments when you just need assistance gathering your thoughts and crafting your message better, but your brain feels like it’s shutting down.  

If you could use a writing assistant that can produce copy for social posts, help get the creative juices flowing with an outline, and someone who is also somewhat psychic and can predict future trends and opportunities that can improve your bottom line, you should try Jasper now.       

3. Albert

Albert can be a digital advertiser’s best friend, and we highly recommend small businesses try out this all-in-one AI tool to boost their digital marketing efforts. If you have a small, but powerful team and not enough brain power to execute like your larger-sized competitors, you can leverage the power of marketing AI with Albert.ai by Zoomd to optimize campaigns, personalize messaging, and monitor valuable data for a seamless experience across channels.

Plus, Albert easily integrates with your paid search and social programmatic accounts, which is another great reason to give it a try. 

2. Sales Email Assistant by Reply.io

Imagine if you could create personalized emails using artificial intelligence that sound realistic, as if they were written by a real human. Sales Email Assistant uses AI technology to add that personalized human touch users need to boost open and reply rates for your business.  

According to a report, 79 percent of marketers consider email to be one of their most effective channels for marketing. Sales Email Assistant is an AI Tool that can help businesses achieve basic tasks, such as developing engaging and human-like sales emails, writing follow-up emails, and boosting productivity within minutes.

Any company looking to boost its email marketing efforts can benefit from trying out Sales Email Assistant, at least once.     

1. ChatGPT

ChatGPT is an AI-driven natural language chatbot by OpenAI that is changing that game and revolutionizing the way we create web content. 

In fact, ChatGPT is so game-changing that it inspired Google, the authority in search engines, to develop its own competitor, Bard. Both of these AI-power tools are great resources that can provide quality AI-generated content and assist with day-to-day writing tasks, such as:

• Creating more professional-sounding emails
• Summarizing and paraphrasing complex copy
• Drafting blog outlines and social media posts 
• Developing HTML code
• Brainstorming new ideas 
• And more 

Nowadays, who hasn’t tried ChatGPT at least once? If you haven’t yet, now is the perfect time to give it a chance.

Start Unlocking New Business Opportunities Using the Best AI Tools 

Whether you are operating a marketing agency, a healthcare facility, or a tech firm, your business deserves nothing but the best. AI is changing the world, and some of these tools have the potential to change your processes for the better, forever. Since most AI tools are created using open-source software frameworks, there are many free options. However, there are some that may also require a small fee. 

Regardless, in the eyes of a business-savvy individual, any new tool that can work to improve efficiency and provide many other exceptional benefits at your operation should be worth every penny.  

The post 16 AI Tools Every Business Should Try  appeared first on DAGMAR.

With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. Will any operations at your organization be impacted by these changes? 

Learn what you can expect and if your business should leverage AI-generated content to stay ahead of the game.     

What is AI-Generated Content? 

AI-generated content can be defined as any form of copy that has been written by a machine. 

This includes everything from:

• Blogs
• Social posts
• Product descriptions
• Webpages
• And more

Once an AI content writer inserts keywords, phrases, and other relevant information into an AI chatbot, it uses a language-based model to respond to your query by generating content.  

Is AI Good or Bad?

Is AI content good? That is the first question that may generally come to mind if you’re considering using it for your business. Generally, anything that can save you time, money, and increase productivity can be considered a good thing. 

There have been studies that show 81% of employees believe AI has helped improve their work performance. And with several free and cost-effective AI-tools available on the market, it wouldn’t break the bank if you’re willing to explore the power of AI and its infinite possibilities. 

Below are some of several uses AI can have at your organization:

The rise of AI-generated content also comes with its own set of challenges.

In the writing world, AI-generated content boasts of efficiency and fast turnaround times, but relying on its accuracy could put your company’s credibility in jeopardy. By 2027, Gartner predicts that 80% of enterprise marketers will enforce a dedicated content authenticity function to combat misinformation and fake material. As more content continues to be computer-generated, we can only expect the level of inaccurate content published on the web to rise, as well.  

If you’re thinking of replacing human-generated content with AI-generated content, view our side-by-side comparison below.  

Human-Generated Content vs. AI-Generated Content

Yes, the AI boom can help you contribute more content to your content ecosystem faster, but it may come at the cost of your company’s reputation—which is a lot to risk. Most businesses strive to be an authoritative source in their industry. That means showing you are ahead of the curve by introducing new ideas, being timely, reliable, and most importantly, credible. AI-generated content may be able to fill this need sometimes, but it may drop the ball on other occasions. 

So while the idea of replacing a human writer with an AI-bot may seem like a cost-effective solution, consider how the strengths of both can be leveraged instead for a more efficient content creation process.

What Google Thinks of AI-Generated Content

Is AI content rankable? Considering the factors that Google uses to rank your website in search engines, it will generally depend on how you are using AI. Yes, AI tools can be a great resource content creators can utilize to simplify the writing process. But if you plan on weaponizing AI-generated content to manipulate search engines, Google will frown upon it.  

Google prioritizes content created for people first. Whether a human or a machine generates your content, it must be conversational, informative, and created for people and not robots to rank. Spammy content simply will not do it. Google will also expect your content to demonstrate its E-E-A-T guidelines—displaying expertise, experience, authoritativeness, and trustworthiness. 

So will Google penalize you for using AI-generated content? If it is valuable content that doesn’t violate any of its policies, no. If it is spammy content that was created to trick search engines, yes. 

However, what you get out of your AI-content tool of choice will generally depend on its flexibility and functionality.  

Most Common AI-Generated Content Tools

There are a plethora of AI-generated content tools available on the market today. Some of the most common tools you’ve probably heard of—whether good or bad—are listed below.   

ChatGPT

ChatGPT is an advanced chatbot that is powered by Open AI’s cutting-edge GPT-3 language model. With its speedy results and its ability to produce realistic, conversational content, most consider ChatGPT to be the best and most powerful AI chatbot.

Jasper

Jasper has over 52 long and short form writing templates and it can support 26 languages. For projects that require greater attention-to-detail, it is equipped with a Boss Mode Plan where you can get as specific as you need.   

CopyAI

Copy AI has over 92 templates and although it can get the job done and help you produce content faster, consumers aren’t very enthusiastic about it. One of the major drawbacks of using Copy AI is its content lacks the human element, so it doesn’t easily pass the robot check.

How to Catch AI-Generated Content

After looking at our list of the most common AI-generated content tools, you’re probably wondering if others will be able to tell if your content has been written by an actual human being or an AI chatbot. Although chatbots have stepped up their game to the untrained eye, there are a few ways you can spot A-generated content, if you’re willing to do the investigating.

The AI Trend and Why We Should Care 

From AI art to AI security solutions and even AI-generated content, the AI boom is taking over in a variety of industries and it will change how we’ll view them forever. When it comes to your business, however, AI can be of great assistance to your content creation process, if you let it. 

In a study conducted by Harvard Business Review, it was discovered that performance improvements in the workplace were most prevalent when humans and machines worked together. With this in mind, one shouldn’t be used to replace the other, but the two can be used to work together and take your business to new heights. 

The post Will the Rise of AI-Generated Content Impact Your Business? appeared first on DAGMAR.

Dagmar ranked as one of the top three companies in the Extra Small category (consisting of 10-24 employees) for the Marketing & Advertising industry. Continue reading to learn more about the Jacksonville Business Journal and how Dagmar earned its spot on the list.

Exception Defined

The Jacksonville Business Journal’s Best Places to Work list ranks local businesses based on the level of satisfaction reported by its employees. Once a company has been nominated, a 30-question survey is issued to measure how happy its employees are. Based on their responses, companies are scored and ranked accordingly.   

“Our agency is a great place to work not only in Jacksonville, but anywhere. We keep our promise to both clients and employees and we’re passionate about doing the best work we can do. No matter the role or job title, everyone on our team has a voice and is treated with respect. 

At Dagmar Marketing, we support each other, value every contribution, and foster a positive environment where great achievements are recognized and rewarded.”

Chris gregory, founder – Chief strategist

How Dagmar Marketing Became One of the Best Places to Work in Jacksonville 

For over 10 years and counting, Dagmar Marketing has been on a mission to provide accountability, attention to detail, and complete transparency to each of its clients. Our Jacksonville SEO and digital marketing agency serves over 25 industries (and growing!) and we pride ourselves on being customer-centric and results-driven. 

Another category where Dagmar exceeds expectations is with its employees. Between offering a great work-life balance and flexible working hours, to complete transparency and respect for each member of the team, employees at Dagmar have proven to be highly satisfied with their work environment.   

What Our Employees Are Saying

A flexible, professional agency	A fantastic company that cares about its employees	Amazing group of people going amazing places
“Dagmar has a solid team of professionals, a flexible remote working environment, and a respectful culture. Overall, the best place I have worked.”	“Dagmar Marketing offers remote work, flexible hours, solid pay, bonuses, and great people.”	“I searched long and hard to find a good marketing company that cares about its employees. Chris, the owner, is one of the most knowledgeable SEO Strategists I’ve run into and he is a great boss to work for.”

What Being One of the Best Places to Work in Jacksonville Means for Dagmar Marketing 

Happy employees can mean a high retention rate and a higher quality in the work that a company can produce, overall. According to a study conducted by the Social Market Foundation, happy employees are up to 20 percent more productive than employees that are unhappy. 

When both employees and clients are satisfied, that can translate into a great reputation online and offline, powerful employer branding, solid word-of-mouth, and a series of 5-star reviews that can help distinguish a company from competitors in the area.   

Celebrate with us as we reap the rewards of doing great things for our clients and setting a positive example for businesses in the Jacksonville community. 

The post Dagmar Marketing Celebrates Its Recognition as One of the Best Places to Work in Jacksonville! appeared first on DAGMAR.

According to Intechnic, 79 percent of people who don’t like what they find on one site will go search for another site. We know like you know, that other site will most likely be a competitor of yours. Learn how you can leverage first-party cookies to improve the user experience and ultimately save relationships with online prospects.

What Are Cookies?

Cookies, also known as HTTP cookies, are small pieces of text that come from a website that a user visits. They can identify your computer, and they are used to communicate with your web browser and restore your preferences based on information collected from a previous visit. Cookies can auto-fill your username, password, telephone number, email address, and other personal information to create a seamless web browsing experience.

When it comes to the user experience, cookie-based tracking can have its benefits, as well as its disadvantages.

Types of Web Tracking Cookies

There are three different types of web tracking cookies. Although third-party cookies have been the most frequently used cookie type for advertisements, each cookie type has its own unique purpose. View the table below to compare each cookie type and how they operate.

What Are First-Party Cookies?

These cookies are developed by the website a user is visiting. First-party cookies are only accessible through that particular website, which is what makes them relatively harmless. They enable login credentials to be auto-populated on a website and they can also save user preferences.

What Are Second-Party Cookies?

Second-party cookies aren’t actually cookies. The term refers to data collected by one company that can be shared with another company it has a partnership with. Second-party cookies, or second-party data, can only be migrated from one company to another if a data partnership exists. As a result, the receiving company must be a qualified “trusted partner.”

According to Digiday, the complexities surrounding the General Data Protection Regulation (GDPR) are the main reason many businesses decide to put second-party data on the back burner. If a company’s data has been leaked in a manner that is not compliant with its policies, the GDPR can fine your business.    

What Are Third-Party Cookies?

Third-party cookies are pieces of data that are created on domains different from the site a user is visiting. Once a website loads a third-party server code, these cookies become accessible.

According to Statista, 83 percent of businesses rely on third-party cookies to reach their desired audience.

First Party Cookies vs.Third-Party Cookies

First-party cookies and third-party cookies share many similarities, as well as differences. For starters, they both collect valuable user information that can help a business understand its users and how they behave.

While first-party data sets have generally been overlooked, third-party cookies have earned a reputation for being absolutely necessary. According to The Drum, 60 percent of daily activities are generally fueled by third-party cookies. But just because third-party cookies are used more often, doesn’t mean they are more trustworthy.

First-party cookies are considered “good cookies” because companies acquire this data directly from users and they have consent to use them. On the other hand, any business with an advertising strategy may also describe third-party cookies as “good cookies,” due to their ability to help a business advertise more efficiently. But in the eyes of the user, these types of cookies can be rather invasive.  

How Do Cookies Impact the User Experience?

The user experience refers to the emotions users have when they interact with your website. According to the American Marketing Association (AMA), 88 percent of online users are less likely to return to a page due to a poor user experience. Different elements on the site, such as the user interface, navigation menus, and site security can contribute to whether or not a user will have a pleasant experience while visiting your website.

Google has made it easier for businesses to measure elements that are essential to the user experience of your webpage with the creation of Core Web Vitals. Core Web Vitals, also known as CWV, consist of three major benchmarks:

1. Largest Contentful Paint (LCP) – This metric can reveal how long it can take for images, CSS, and other relevant web page content to receive an interaction.
2. First Input Delay (FID) – This metric measures from when a user interacts with a website, to when the web browser can respond with that interaction.
3. Cumulative Layout Shift (CLS) – This metric measures the visual stability of a website and how much it may shift unexpectedly.    

According to Chromium Blog, websites that pass Google Core Web Vitals are 24 percent less likely to abandon a web page.  

There’s a huge advantage to being a fly on the wall and collecting information about users that have visited your website, then leveraging what you have observed to appeal to them. That is the beauty of web tracking cookies. While second-party data and first-party data are here to stay, there has been a lot of controversy surrounding the departure of third-party cookies.    

Why Are Third-Party Cookies Going Away?

These days, online users are becoming less trustworthy of websites that collect their information and share it with other sites. In an effort to earn back the trust of its consumers, many web browsers have agreed to block third-party cookies.

According to a survey conducted by SparkPost, 74 percent of marketing leaders are concerned with impending privacy changes. Since Google Chrome holds the largest web browser market share in the world at 64.4 percent, the pressure is on for the company to pose alternatives that will allow businesses to target prospects using relevant data sets.

The American Marketing Association (AMA) predicts that very soon 86 percent of browser traffic will no longer be supported by third-party cookies. However, if your intention is to organically build trusting relationships and collect data from them in a way that is less disruptive and more user-friendly, you won’t be left completely cookie-less.

Benefits of Using First-Party Cookies

The death of the third-party cookie has inspired the rise of the first-party cookie. In a blog post from 2021, as Google said goodbye to third-party cookies, the company emphasized its continuous focus on first-party cookies to maintain first-party relationships. This has inspired businesses to look into how they can get the most out of first-party data and still respect new privacy policies.

Below are some of the ways that implementing a first-party cookie strategy can benefit the user experience on your website.

• Longer page sessions – The more engaged a user becomes with a website, the longer the page session can be. Poorly designed websites or sites that are not mobile compatible often suffer from lower engagement and high bounce rates.

• Improves Data Management – Since the data from first-party cookies come directly from the user, you can assure that it is accurate. This helps make communication with the user more effective.    
• Establishes More Authentic User Relationships – First-party cookies help businesses establish better audience segmentation, which can result in a more effective reach.  
• Easier Web Browsing Experience – First party-data stores information, like passwords and site preferences, so users don’t have to remember their password or tweak the settings to their preference. Also, once a user interacts with a cookie banner, these cookies can save the preferences, so you may not be asked to fill it out the next time you visit the website.    

Building a New First-Party Data Strategy

Are you looking to develop a new marketing strategy built on first-party data? You’re not alone. According to MarketingDive, 88 percent of businesses say collecting first-party data will be a priority for them this year. In fact, many businesses are deciding to put first-party data first so they can build better relationships with prospects while leveraging data that is considered to be virtually harmless. In fact, every touchpoint a business has with an online user is an opportunity to get to know potential customers, while collecting valuable information that may come in handy in the long run.

Is your company looking for better ways to improve the user experience on its website? Put your hands in the cookie jar and start leveraging first-party data to your advantage today.    

The post First-Party Cookies: The Key to Improving a Crummy User Experience appeared first on DAGMAR.

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. As a result, many businesses are considering leveraging this video-centric social media platform to refine their digital advertising strategy and better reach their audience.

Continue reading to learn all the signs that indicate TikTok ads will soon take over the advertising world by storm.

About Advertising on TikTok

TikTok has been rapidly rising in popularity. Since it is a relatively new platform, several of your competitors still don’t know how to advertise on TikTok. This alone can provide your business with a great advantage. TikTok receives over 1 billion active members monthly and it is filled with a young and highly engaged audience that relies on the innovation of the app to express themselves in a fun and creative way.

Below are critical statistics from HubSpot that marketers and advertisers should know about advertising on TikTok:

• There are over 120,768,500 TikTok users in the United States
• Around 43 percent of TikTok users are aged 18-24
• TikTok has over 1 billion monthly users worldwide

What are TikTok Ads?

TikTok Ads are advertisements that are displayed to users on the TikTok app. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand.

There are six different types of TikTok ads:

1. Branded Effects

Branded effects are less like ads and more like branded material advertisers can use to boost brand awareness on social media. These TikTok ad tools generally come in the form of a virtual sticker, or filter. Branded effects help bring brand campaigns to life beyond the traditional digital advertisement.

2. Branded Hashtag Challenge Ads

Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. These TikTok ads can appear in three different formats:

1. Standard video ads that appear in-feed are one form of branded hashtag challenge ads. These are designed to boost engagement.
2. A featured banner ad on the Discover page is another form of a branded hashtag challenge format. These direct more users to the branded challenge page and are designed to boost traffic.
3. The branded hashtag page itself is another example of a branded hashtag challenge format. This page displays videos from all of the users on TikTok that participated in the challenge and included the music and hashtag in their posts.

According to BetterMarketing, over 35 percent of TikTok’s user base will eventually participate in a hashtag challenge. This is largely due to its viral capabilities and the visibility it offers.

For example, when Cheetos debuted their branded hashtag challenge, #ItWasntMe Challenge in 2021, a combination of incorporating a catchy song, targeting the right audience, and choosing the right platform helped it become one of the highest viewed TikTok branded hashtag challenges with over 14.2 billion reviews received today. The challenge enabled users to add “It Wasn’t Me”, a 90s classic by Shaggy as their background track while playing out scenarios of Cheetos thievery and lack of accountability.

The more #ItWasntMe videos TikTokers uploaded, the more visibility it provided to the Cheetos brand.

3. Brand Takeover Ads

Brand takeover ads can be a 3-5 second video or a 3-second image that appears the moment a user opens the app. TikTok users will only be shown one of these ad types per day. They are best to use when a brand wants to stand out from competitors and direct more users to its Hashtag Challenge or landing page.

4. In-Feed Ads

In-feed ads are TikTok videos that can be up to 60 seconds long and they appear as a user scrolls through their For You Page (FYP). When a user comes in contact with these ads, they can skip the ad or maximize it to full screen. These types of ads can also be used to fulfill many different business objectives. One of the best features marketers and advertisers love about in-feed ads is that a call-to-action (CTA) button can be included. This can be linked to a company landing page or another destination of your choice.

5. Influencer Collaborations

Influencer collaborations are one of the ad types that help put TikTok on the map. These sponsored ads allow businesses to collaborate with well-known influencers to boost awareness for their brand. An influencer collaboration on TikTok can be anything from promotion, a recommendation, or a review.

6. TopView Ads

TopView ads consist of videos that are 60 seconds long, typically include sound, and they occupy the entire screen of a user’s device. Like in-feed ads, TopView advertisements can also include a call-to-action (CTA) button.

Why TikTok Ads?

With TikTok ads, reaching your target audience where they are has never been easier. TikTok is responsible for helping several brands leverage the power of user participation to grow their brand. As other social media platforms struggle to keep up with the times, TikTok has experienced consistent growth, putting on the radar of marketing and advertisers in search of the next best advertising platform.

Below are some of the most common reasons businesses are now considering TikTok:

Facebook is on the Decline

In 2021, Facebook, the most popular social media platform nationwide, experienced its fair share of challenges. In October of 2021, the social media giant experienced a 6-hour outage on its platforms–Facebook, Instagram, and WhatsApp–causing it to lose almost $100 million in advertising revenue. But once the company announced its rebrand to Meta, it triggered its trustworthy score on the Harris Brand Platform to drop from 16 percent to 6.2 percent.

While Gen Z is TikTok’s largest and most engaged demographic, Facebook’s young audience is on the decline. According to The Verge, Facebook’s young users in the United States have decreased by 13 percent in the past two years. This is a sign that Facebook is losing its edge and the younger demographic, who are also responsible for catapulting many of our digital trends today, are spending their time elsewhere.

It’s Rapidly Increasing in Popularity

According to an end-of-year report by Cloudfire, Google has officially been dethroned by TikTok as the number one spot in its list of the most popular domains.

A report by Kantar ranked TikTok the number one platform for global ad equity. Ad equity measures the value advertising has to its end users. The platforms that followed were Amazon, Instagram, Google, and Twitter.

Audience Engagement is High

Since TikTok is fueled by user-generated content, its audience is already highly engaged. According to Influencer Marketing Hub, engagement rates on TikTok can range from 3 percent – 9 percent. Its engagement rate is higher than rival platforms, Facebook and Instagram.

Not to mention, many marketers and advertisers are gravitating to TikTok due to its ability to increase a company’s chances of going viral. Several brands have leveraged the platform and its very active user base to expand their business. Who knows, maybe your company will be the next big thing to come out of the platform.

How much do TikTok ads cost?

Are you curious to know how much TikTok ads cost? TikTok ads operate based on a bidding model that enables marketers and advertisers to manage all costs through daily and lifetime budgets.

In-feed ads, or TikTok native ads, are $10 per CPM (cost per mille or cost per 1,000 impressions) and there are two ways to bid:

1. Cost per view (CPV) – The cost per view is calculated as $10 per 1,000 views
2. Cost per click (CPC) – The cost per click charges can range from $0.02 – $1 per click

In addition, the platform also requires marketers and advertisers to spend at least $500 on a campaign.

While experts recommend a budget of at least $1,000 for your native TikTok ads, other forms of TikTok ads can be much pricier.

According to research conducted by Influencer Marketing Hub:

A branded hashtag challenge requires a flat fee of $150,000 for 6 days. In addition, they allow a brand to put down additional funding that can be allocated towards promoting the challenge.

Experts estimate the average hashtag challenge promotion budget to be around $100,000 – $200,000.

Brand takeover ads can typically cost a business around $50,000 – $100,000.

Are You Considering TikTok Ads for Your Business?

If you are looking to target more Gen Z’ers between the ages of 18-24, then TikTok ads would be a great platform to consider incorporating into your digital advertising strategy.

Its call-to-action feature allows marketers and advertisers to direct traffic to a landing page, a different account, or an app download. Secondly, its engagement rate is astronomical and it has only been continuing to grow. Lastly, TikTok ads are available in an array of price points ranging from $0.02 – $200,000. This provides businesses with a variety of options to choose from and allows all businesses–no matter the budget–to experience the power of TikTok ads.

The post Why TikTok Ads Will Rise in 2022 appeared first on DAGMAR.