How Casas Aesthetics Boosted Its Organic Traffic by Over 42% in Less Than Six Months

Overview

Casas Aesthetic Plastic Surgery is a Chicago-based cosmetic plastic surgery practice that provides surgical and non-surgical solutions to its patient’s aesthetic “problems.” Dr. Casas was used to delivering exceptional results, but when she noticed a decline in her visibility in search engines, she began to search for them.

Here’s how Dagmar Marketing helped her rebuild her online web presence.

Results

60%

Increase in website clicks from Google search

2,928%

Increase in Google My Business (GMB) profile traffic

51%

Increase in new users

42%

Increase in organic traffic

Organic Keywords

Organic Traffic

Our Approach

At Casas Aesthetic Plastic Surgery, breast augmentation, labiaplasty, and cellulite treatments are the trilogy of cosmetic procedures that help boost the practice’s bottom line. So we performed a comprehensive site audit to identify what could be causing these pages to underperform in search engines.  

Based on our findings, we reconstructed Dr. Casas’ strategy by giving the SEO makeover it needed to restore its visibility in Google.

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Jeffrey Epstein, MD, FACS

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Dermatology Institute of Boston

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How The Dermatology Institute of Boston Gained Record-Breaking Organic Conversions That Grew +38% in 12 Months

Overview

The Dermatology Institute of Boston is recognized as one of the city’s best places to see a dermatologist. Despite great word-of-mouth, finding an agency that could help it reach its full potential online was challenging, until it decided to do business with Dagmar Marketing.

Results

38.4%

Increase in Organic Conversions (in the first 12 months)

35.45%

Increase in new users (In the first 12 months)

33.29%

Increase in new page sessions (In the first 12 months)

Organic Conversions

Organic Traffic

Our Approach

What makes our approach at Dagmar Marketing different from other marketing and SEO agencies? Our services are personalized to fulfill the unique needs of our clients. After a deep dive into the company’s priorities and goals, we developed a winning SEO strategy for The Dermatology Institute of Boston.

Client Feedback

“I have worked with Ryan at Dagmar for several years. He has dramatically helped to increase my website traffic and SEO. He is a pleasure to work with – responsive and very professional. I would highly recommend Ryan and Dagmar marketing.”

Dr. Emmy Graber

Via Google

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Casas Aesthetics

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Jeffrey Epstein, MD, FACS

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How Jeffrey Epstein, MD Increased Its Contact Form Conversion Rate by 779% in 12 Months

Overview

Jeffrey Epstein, MD, is a recognized leader in hair restoration that services over 50 states and 80 countries. To ensure its authority in search engines and drive more organic traffic, the company reached out to the marketing and SEO experts at Dagmar Marketing.

Results

779%

Increase in contact form conversion rate (In 12 months)

315%

Increase in organic traffic to the website (In 12 months)

66%

Increase in organic traffic (In 7 months)

60%

Increase in organic traffic (In 7 months)

Website Visibility

Organic Traffic

Our Approach

For the first three months, our experts assessed the hair restoration surgeon’s website for opportunities that could increase its online presence and improve overall page sessions.

By month six, our SEO strategy was proven to be effective when the website received over 74 newly ranked keywords in search engines.

We developed a winning strategy that helped Dr. Jeffrey Epstein, MD’s website achieve greater online visibility and a skyrocketing conversion rate.

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Casas Aesthetics

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Dermatology Institute of Boston

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Batniji Facial Plastic Surgery Case Study

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How Batniji Facial Plastic Surgery Increased Organic Conversions by Over 142% in Less than Three Months

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Overview

Batniji Facial Plastic Surgery provides state-of-the-art facial cosmetic surgery procedures in Newport Beach, CA. As a leading facial surgeon in the area, Dr. Batniji was in search of a collaborative SEO agency that could help him boost website conversion rates and achieve rank stability in a highly-competitive location. His existing relationship with a few SEO experts he trusted led him to Dagmar Marketing.

Results

142%

Increase in Organic Conversions

116%

Increase in Goal Conversion Rates

31%

Increase in Contact Us Forms

25%

Increase in Organic Traffic

16%

Increase in Pageviews

27%

Increase in Chat Leads

Organic Conversions

Organic Traffic

Our Approach

One of Dr. Batniji’s main objectives was to stand out in local search results, and with so much competition in the area, it would require taking a unique approach. Dagmar Marketing customizes every service to fit the needs of its clients and their individual goals. 

We designed a personalized SEO roadmap to help Batniji Facial Plastic Surgery gain a competitive edge online and effectively reach its target audience.    

Client Feedback

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Jeffrey Epstein, MD, FACS

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Casas Aesthetics

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Dermatology Institute of Boston

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Contractor Connection

Overview

Contractor Connection provided large insurance companies with referrals to a network of professional contractors. Its ongoing success prompted an expansion, offering consumers access to the same network. Angie’s List and other well-known competitors dominated the market, which was also the new focus of Amazon, Home Depot, and Lowe’s.

Results by the numbers

117%

Increase in targeted traffic

376%

Increase in organic conversions

174%

Increase in paid search conversions

The challenge.

Contractor Connection was establishing a new business model in a nationwide marketplace where competitors were already entrenched. Our task was to help Contractor Connection craft a digital marketing strategy to provide a foundation for building the company’s online presence with consumers.

Our work.

We started our PPC work with research into the client’s existing paid search keyword list. By matching the client’s database of available contractors and services to our keyword list by city and state, we were able to create an exclusion list that ensured ads were shown only in those cities where Contractor Connection could provide a contractor match.

Given the strength of competitors in the market, our SEO work focused on a local strategy. We created local content targeting tier two and tier three cities in which the client has service providers, circumventing the higher competition in tier one cities.

The customer sign-up process had been designed for submitting claims to insurance companies, which required detailed information. It was, however, too cumbersome for consumers, resulting in disappointing numbers of completed conversions.

We redesigned the sign-up journey using conversion rate optimization (CRO) best practices. This included reducing the number of steps required, adding trust signals, and crafting clear, helpful messages to give consumers confidence in the company and in the process itself.

Our work for Contractor Connection earned us a place in the finals of Search Engine Land’s 2015 Landy Awards, which recognizes excellence in organic and paid search digital marketing initiatives.

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your success story.

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Amelia Island Plantation Real Estate

Overview

Amelia Island Plantation Real Estate develops and sells properties in a luxury oceanfront community in Fernandina Beach, Florida. Gaining ground in search results is especially challenging for a brand-new site, but our SEO work brought the client’s site to the top of Google in six months.

Results by the numbers

20+

Increase in first page rankings

223%

Increase in goal conversions

478%

Increase in targeted traffic

The challenge.

The company was facing one of the most challenging aspects of online marketing — having a brand-new website and domain. With potential home buyers increasingly focusing their real estate searches on the web, establishing a strong presence online was critical to the company’s success.

Our work.

Our SEO strategy included fully optimizing the client’s new site and developing valuable local links to improve local signals to the search engines. We also uncovered technical issues with the site that hindered the ability of search engines to effectively crawl the site. Overall, our SEO work positioned the company at the top of Google in six months and increased organic search traffic by 478 percent.

Let’s start writing
your success story.

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U.S. Legal Services

Overview

U.S. Legal Services provides legal benefit plans to employers nationwide. To help our them bolster the success of their traditional sales force with digital marketing, we initiated a comprehensive SEO strategy. The client now has an ongoing solid presence on Google’s first page.

Results by the numbers

26+

Increase in top five rankings

35+

Increase in first page rankings

82%

Increase in targeted traffic

The challenge.

The company had enjoyed continued growth over its 40-year history but its leadership realized it was time to take advantage of online marketing and generate leads via their website.

Our work.

We created a lead-generation strategy, using unique content and their existing marketing strategies in our SEO work for them. The company is now on the first page of Google search results for more than 35 targeted search terms and organic traffic has increased by 82 percent.

Let’s start writing
your success story.

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The HCI Group

Overview

The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from marketing. Our plan led to fast closure on a deal that had been in the works for a year.

Results by the numbers

43%

Increase in targeted traffic

10+

Increase in first page rankings

82%

Increase in lead generation

The challenge.

The client was aware of SEO and interested to see if it would increase conversions. They also had PPC services from another company that weren’t performing up to par.

Our work.

We provided national SEO, PPC and press release writing and distribution services. Within eight weeks, our client closed on a lead that resulted from our inbound marketing work with a hospital they’d been courting for more than a year.

We subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.

A word from the client.

“We’ve gained multiple new clients as well as a general lift for our brand in the marketplace.
DAGMAR has a high level of knowledge in this space. Chris and Joe
always have a flexible and responsive ‘can-do’ attitude.”
GREG JONES

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your success story.

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Metabolic Research Center

Overview

Metabolic Research Center offers medically sound, evidence-based weight-loss programs to clients across the U.S. SEO was already in place when we got there, but rankings were poor. We analyzed every aspect of the client’s site and found critical content that Google couldn’t see. Solving the problem led to a 145 percent increase in calls.

Results by the numbers.

23%

Increase in targeted traffic

75+

Increase in first page rankings

67%

Increase in lead generation

The challenge.

The client had recently launched a site redesign when they hired DAGMAR Marketing. They’d also just fallen far back in their Google rankings, but didn’t know why.

Our work.

The client had set up his own goals to improve views, rankings and conversions. We built on that with on-site SEO recommendations and in the process, discovered that the site used Flash for its more than 300 locations on the map. Because these individual pages were the main pages for rankings, we recommended adding text links to allow Google to crawl and rank their local pages.

A word from the client.

“Working with Chris was great. He answered my questions about
what he was doing and why and taught me a lot.”
JIM PERIN

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your success story.

Get in Touch!

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